Tech
E-commerce

Amazon set to BARE its teeth in India with new four-pronged strategy

Amazon set to BARE its teeth in India with new four-pronged strategy

Amit Agarwal, SVP, emerging markets, Amazon; Andy Jassy, CEO, Amazon; and Manish Tiwary, VP and country manager, Amazon India; illustration by Manali Ghosh

Synopsis

A stringent policy environment and challenges on the business front have been weighing on Amazon’ growth in the country. Under the company’s newly formulated strategy, categories and projects are being reprioritised internally depending on the focus assigned to each even as Amazon looks to fight off intensifying competition.

By &
7 mins read, Last Updated:
In December 2023, Amazon India’s top brass had a key meeting in Bengaluru to come up with a three-year strategy as the global e-commerce giant had hit a rough patch in the country over recent years. Amazon certainly required a new plan. It was not just the stringent policy climate or the eyeball-to-eyeball encounter with the country’s most powerful corporate group, but challenges on the business front, too, have been weighing on the company’s
( Originally published on Mar 11, 2024 )

To Read the Full Story, Become an ET Prime Member

Access the exclusive Economic Times stories, Editorial and Expert opinion

Subscribe Now

Monsoon Offer

Get flat 20% off

on ETPrime membership

Membership Benefits

Access the exclusive Economic Times

Stories, Editorial & Expert opinion

Complete Access with ET Prime

Experience your Economic Times newspaper, The way you've always liked!

Get to know where the market gurus invest & grow your portfolio.

Stock Report Plus

In-depth stock analysis for 4000+ companies

Stock Analyzer

Instant stock analysis based on Solvency, Profitability, Growth, Valuation, Momentum, Risk & More.

Now Available with ET Prime

Manage your money efficiently with this weekly guide.

Clean experience

with minimal ads

Easy & distraction-free reading with 90% less ads

Sharp Insight-rich,

In-depth stories across 20+ sectors

1500+ Exclusive stories & analysis across sectors to help you stay informed

Get One Year Times Prime Subscription worth ₹1199 for free

Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-

Enjoy unlimited access to breaking news and thought provoking stories from all around the world.

Get One Year Docubay Subscription worth ₹999 for free

Stream award-winning international documentaries from more than 100 countries.

Offers By Our Partners

Exclusively for ET Prime Members

Members Love Us

The stalwarts of the industry trust ET Prime for insightful analysis & unbiased thought pieces

Gift a story

Your membership includes Story Gifting Credits. Now gift exclusive stories to your friends & peers.

Comment & Engage

with ET Prime community

Communicate & build a connection with great minds of the industry

A trusted team of

Journalists & Analysts

Unbiased perspective & detailed reporting by our team of journalists who have in-depth knowledge and years of experience