Can Ola break the Swiggy-Zomato duopoly? Lessons from Uber Eats’ India outing provide the answer

Can Ola break the Swiggy-Zomato duopoly? Lessons from Uber Eats’ India outing provide the answer

Courtesy of Uber Eats and BCCL

Synopsis

With Uber exiting the food-delivery business in India, Ola, which has managed to stay in the game with its cloud-kitchen experiment, is eying a bigger pie. But to achieve that, the ride-hailing company will need more than just a platform and a rich user base.

To do two things at once is to do neither. — Publilius Syrus If it occurred to you even for a moment that the Latin writer’s words of wisdom were applicable only to mortals and not to corporate giants with multi-billion-dollar war chests, think again. Better yet, ask the ride-hailing companies that set out on journeys driven by “synergies” to conquer the rapidly growing food-delivery market. Leveraging core strengths and expanding horizontally
( Originally published on Feb 04, 2020 )

To Read the Full Story, Become an ET Prime Member

Access the exclusive Economic Times stories, Editorial and Expert opinion

Monsoon Offer

Get flat 20% off

on ETPrime membership

Membership Benefits

Access the exclusive Economic Times

Stories, Editorial & Expert opinion

Complete Access with ET Prime

Experience your Economic Times newspaper, The way you've always liked!

Get to know where the market gurus invest & grow your portfolio.

Stock Report Plus

In-depth stock analysis for 4000+ companies

Stock Analyzer

Instant stock analysis based on Solvency, Profitability, Growth, Valuation, Momentum, Risk & More.

Now Available with ET Prime

Manage your money efficiently with this weekly guide.

Clean experience

with minimal ads

Easy & distraction-free reading with 90% less ads

Sharp Insight-rich,

In-depth stories across 20+ sectors

1500+ Exclusive stories & analysis across sectors to help you stay informed

Get One Year Times Prime Subscription worth ₹1199 for free

Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-

Enjoy unlimited access to breaking news and thought provoking stories from all around the world.

Get One Year Docubay Subscription worth ₹999 for free

Stream award-winning international documentaries from more than 100 countries.

Offers By Our Partners

Exclusively for ET Prime Members

Members Love Us

The stalwarts of the industry trust ET Prime for insightful analysis & unbiased thought pieces

Gift a story

Your membership includes Story Gifting Credits. Now gift exclusive stories to your friends & peers.

Comment & Engage

with ET Prime community

Communicate & build a connection with great minds of the industry

A trusted team of

Journalists & Analysts

Unbiased perspective & detailed reporting by our team of journalists who have in-depth knowledge and years of experience