Tech
E-commerce

Flipkart is trying to take on Amazon Prime, again. Why it’s not easy to deliver a ‘VIP’ experience.

Flipkart is trying to take on Amazon Prime, again. Why it’s not easy to deliver a ‘VIP’ experience.
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Synopsis

The annual festive sales always bring out the most competitive side of e-commerce rivals Amazon and Flipkart. This time, the latter has launched Flipkart VIP to take on Amazon Prime. Will it succeed?

By
9 mins read, Last Updated:
E-commerce behemoths Flipkart and Amazon are neck and neck on most fronts. But one arena where Flipkart has been a non-starter is in building a loyal subscriber base, as Amazon has done with its Prime membership, often seen as the gold standard of loyalty programmes. But the Walmart-owned company has not given up hope. In the run-up to its flagship sale The Big Billion Days, Flipkart launched a new programme to bring in subscribers. It announced

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