Tech
Food-tech

Grofers ex-founder’s new venture to expand quick-commerce into Amazon, Nykaa’s turf. Will it work?

Grofers ex-founder’s new venture to expand quick-commerce into Amazon, Nykaa’s turf. Will it work?
Getty Images

Synopsis

Amid signs of overheating in the quick-commerce segment, a newbie is taking wings. Warpli’s plans to instantly deliver a range of items will also mean it will end up competing with its founder’s previous venture Blinkit. The rather important question is: do people need headphones in 30 minutes? Saurabh Kumar, Warpli’s founder, has some answers.

By , ET Prime
12 mins read, Last Updated:
A closet full of clothes, but nothing to wear? How about ordering one for the party tonight, right away? That’s right, it’s not just a bag of radish and potatoes anymore but you can also have that fancy black little cocktail dress delivered to you within minutes if Saurabh Kumar has his way. Kumar, co-founder of express-grocery firm Blinkit, who exited the company last year, did a soft launch of his horizontal quick-commerce firm Warpli a couple
( Originally published on May 02, 2022 )

To Read the Full Story, Become an ET Prime Member

Access the exclusive Economic Times stories, Editorial and Expert opinion

Subscribe Now

Monsoon Offer

Get flat 20% off

on ETPrime membership

Membership Benefits

Access the exclusive Economic Times

Stories, Editorial & Expert opinion

Complete Access with ET Prime

Experience your Economic Times newspaper, The way you've always liked!

Get to know where the market gurus invest & grow your portfolio.

Stock Report Plus

In-depth stock analysis for 4000+ companies

Stock Analyzer

Instant stock analysis based on Solvency, Profitability, Growth, Valuation, Momentum, Risk & More.

Now Available with ET Prime

Manage your money efficiently with this weekly guide.

Clean experience

with minimal ads

Easy & distraction-free reading with 90% less ads

Sharp Insight-rich,

In-depth stories across 20+ sectors

1500+ Exclusive stories & analysis across sectors to help you stay informed

Get One Year Times Prime Subscription worth ₹1199 for free

Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-

Enjoy unlimited access to breaking news and thought provoking stories from all around the world.

Get One Year Docubay Subscription worth ₹999 for free

Stream award-winning international documentaries from more than 100 countries.

Offers By Our Partners

Exclusively for ET Prime Members

Members Love Us

The stalwarts of the industry trust ET Prime for insightful analysis & unbiased thought pieces

Gift a story

Your membership includes Story Gifting Credits. Now gift exclusive stories to your friends & peers.

Comment & Engage

with ET Prime community

Communicate & build a connection with great minds of the industry

A trusted team of

Journalists & Analysts

Unbiased perspective & detailed reporting by our team of journalists who have in-depth knowledge and years of experience