How a lesser-known INR2,200 crore Zomato business is making Swiggy rethink its strategy

How a lesser-known INR2,200 crore Zomato business is making Swiggy rethink its strategy — From left, Sriharsha Majety, co-founder and CEO, Swiggy; Deepinder Goyal, co-founder and CEO, Zomato

Synopsis

Hyperpure, a vertical of Zomato supplying grocery to restaurants, is the third largest revenue stream for the company. And Swiggy cannot afford to leave this fast-growing segment to Deepinder Goyal.

By Priyanka Sahay

8 mins read, Last Updated:
Mar 1, 2024, 02:00:34 AM IST

Swiggy might take a leaf out of Zomato’s cookbook. Amid its preparations for a public listing, Swiggy could be exploring an entry into a domain where Zomato has made impressive strides — a B2B supply service targeting the HORECA (hotels, restaurants, and cafes) segment. Zomato’s B2B platform Hyperpure, which supplies everything from cream, curd to condiments and cardboard food boxes to eateries, has emerged as a major growth driver for the

( Originally published on Feb 22, 2024 )

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