Auto + Aviation
Automobile

Maruti sees V-shaped recovery in auto sales. But high prices, low affordability pose challenges.

Maruti sees V-shaped recovery in auto sales. But high prices, low affordability pose challenges.

Maruti Suzuki's showroom post Covid-19 pandemic; image credit: Maruti Suzuki via Flickr

Synopsis

As the country emerges from a prolonged lockdown, customer walk-ins, enquiries, and bookings are slowly picking up. But the pandemic has changed everything from consumer behaviour to disposable incomes and availability of credit, thereby making the road to recovery laden with challenges.

By
8 mins read,
More than two months since the novel coronavirus slammed the brakes on the automobile sector, India’s largest carmaker, Maruti Suzuki, is betting on a V-shaped recovery in industry volumes in the second half of the financial year on the back of pent-up demand. With the country emerging from a prolonged lockdown in a phased manner, customer walk-ins, enquiries, and bookings are slowly picking up. According to Shashank Shrivastava, executive
( Originally published on Jun 22, 2020 )

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