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Product, placement, pricing: How Nexon cracked the compact SUV code, helped Tata Motors zoom ahead

Product, placement, pricing: How Nexon cracked the compact SUV code, helped Tata Motors zoom ahead
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Concept compact SUV Nexon car on display after its unveiling during Auto Expo 2014 in Greater Noida, India.

Synopsis

At 13,600 units in average monthly sales, the Nexon has clearly put Tata Motors in the fast lane. But what makes the compact SUV stand out in a tightly contested market dominated by players such as Maruti Suzuki and Hyundai?

By
7 mins read, Last Updated:
When the concept version of its first compact SUV Nexon was unveiled at Auto Expo 2014, Tata Motors was desperate to reinvent itself as a futuristic carmaker. But it wasn’t going to be easy since the company was grappling with a reputation problem as several user forums were flooded with complaints of reliability issues, poor NVH (noise, vibration, and harshness) levels, and uneven panel gaps in its vehicles. A-decade-and-a-half since its foray
( Originally published on Dec 01, 2023 )

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