Droom boosts allied services segment by partnering with RSA providers
Synopsis
The startup has also signed up with a number of regional sellers such as Road India (RSA-500 locations), Zaiuto and Gomgarage for the same.
By Vatsala Gaur, ET Bureau
Last Updated:
MUMBAI: Online marketplace for transaction of new and used cars, Droom, partners with Allianz Worldwide Partners and other service providers in the Road Side Assistance category to boost its allied services segment and eventually seek greater traction for the website.
The partnerships will enable Droom to cover 477 locations across the country, including Delhi-NCR, Mumbai, Bangalore, Ahmedabad and Pune, Vijaywada, Varanasi, Srinagar, Guwahati, Sikkim and Thiruvananthpuram.
”This is a major development that will impact the current fabric of the online automotive industry. With RSA being provided by brands such as Allianz Worldwide and other regional providers, confidence of car buyers from Droom will definitely enhance, leading to greater brand support. This agreement justifies and fulfills the brand valuation of all the service providers to the hilt,” Rishab Malik, co-founder, Droom, said.
On Demand Roadside Assistance gained traction in 2016 when Zaiuto, GoBumpr, StranD, Gomgarage, among others, came up, claiming services at lower market rates and without restrictions whatsoever on the age of the vehicles being serviced.
ADVERTISEMENT
The startup has also signed up with a number of regional sellers such as Road India (RSA-500 locations), Zaiuto and Gomgarage for the same.The partnerships will enable Droom to cover 477 locations across the country, including Delhi-NCR, Mumbai, Bangalore, Ahmedabad and Pune, Vijaywada, Varanasi, Srinagar, Guwahati, Sikkim and Thiruvananthpuram.
”This is a major development that will impact the current fabric of the online automotive industry. With RSA being provided by brands such as Allianz Worldwide and other regional providers, confidence of car buyers from Droom will definitely enhance, leading to greater brand support. This agreement justifies and fulfills the brand valuation of all the service providers to the hilt,” Rishab Malik, co-founder, Droom, said.
On Demand Roadside Assistance gained traction in 2016 when Zaiuto, GoBumpr, StranD, Gomgarage, among others, came up, claiming services at lower market rates and without restrictions whatsoever on the age of the vehicles being serviced.