WhatsApp Pay is the biggest tech product failure in India: BharatPe founder Ashneer Grover
Agencies
Synopsis
Taking to Twitter, co-founder and former MD of fintech unicorn BharatPe Ashneer Grover said that given the messaging app’s reach, Whatsapp Pay should have beaten Paytm, PhonePe and Google Pay by now.
By ETtech
Last Updated:
Amid recent top-level exits at Meta India, entrepreneur Ashneer Grover has derided WhatsApp Pay as the "biggest tech product failure in India". Taking to Twitter, the co-founder and former MD of fintech unicorn BharatPe said it should have beaten Paytm, PhonePe and Google Pay by now.
Bose was roped in to drive Whatsapp’s payments business as well as to expand the messaging app's reach in India. However, WhatsApp India has struggled to make any progress on the payments side with the Unified Payments Interface (UPI). Along with Bose, Facebook's public policy director Rajiv Aggarwal has also quit the company.
Read | Paytm, PhonePe, Google Pay divided on UPI market share cap; government won’t intervene
National Payments Corporation of India (NPCI) data show that PhonePe had the highest share in total UPI transactions in India, at 49%, in October.
PhonePe was followed by Google Pay with a 34% share, Paytm (11%), CRED Pay (1.8%) and others (WhatsApp, Amazon Pay and banking apps) with a 3.5% share.
Grover, a former ‘Shark Tank India’ reality show judge, has announced that his autobiography will be out in December. Titled Doglapan: The Hard Truth about Life and Start-ups, the book is being published by Penguin India.
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Commenting on the resignation of WhatsApp India head Abhijit Bose, who quit Meta on Tuesday after a four-year stint as the head of its messaging service in India, Grover tweeted: “WhatsApp Pay has to be the biggest failure in India as a tech product. Everyone has @WhatsApp on their phone — sending money on WA using UPI is as easy as sending pic. It should have beaten @Paytm @PhonePe @GooglePay. Country managers can’t win you markets ! good riddance now ! (sic)" Grover tweeted.Elevate Your Tech Prowess with High-Value Skill Courses
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Bose was roped in to drive Whatsapp’s payments business as well as to expand the messaging app's reach in India. However, WhatsApp India has struggled to make any progress on the payments side with the Unified Payments Interface (UPI). Along with Bose, Facebook's public policy director Rajiv Aggarwal has also quit the company.
Read | Paytm, PhonePe, Google Pay divided on UPI market share cap; government won’t intervene
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National Payments Corporation of India (NPCI) data show that PhonePe had the highest share in total UPI transactions in India, at 49%, in October.
PhonePe was followed by Google Pay with a 34% share, Paytm (11%), CRED Pay (1.8%) and others (WhatsApp, Amazon Pay and banking apps) with a 3.5% share.
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Grover, a former ‘Shark Tank India’ reality show judge, has announced that his autobiography will be out in December. Titled Doglapan: The Hard Truth about Life and Start-ups, the book is being published by Penguin India.
