Isha Ambani and Mira Kapoor collaborate for innovative skincare brand 'Akind'

Reliance Retail's beauty platform, Tira, spearheaded by Isha Ambani, has launched a new skincare brand, ‘Akind’, co-founded by Mira Rajput Kapoor, wife of actor Shahid Kapoor. The brand was introduced at Tira’s flagship store at Jio World Drive in Mumbai and will be available both online and offline at Tira, India’s premier beauty destination. ‘Akind’ aims to empower individuals to achieve their skincare goals.
The Akind product range is designed to enhance skin barrier health and is categorized into three segments: BUILD, BALANCE, and DEFENCE.The BUILD range includes the Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturizer, and Sleep Tight Firming Serum, all focusing on repairing and restoring the skin barrier. The BALANCE range features the Fresh Start Oil-Free Balancing Cleanser, Bounce Back Soothing and Purifying Toner, and Get Even Everyday Multi-Active Serum, which help maintain skin equilibrium for a healthy glow.


The DEFENCE range includes the Bright Idea Radiance Serum, No Shade Sunscreen Primer SPF 50 PA++++, and Super Smooth Sun Stick SPF 50 PA+++, designed to protect the skin from pollution and sun damage. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, expressed her excitement about the launch, describing it as a significant milestone in Tira’s journey and a testament to their commitment to innovation and excellence.

Mira Kapoor shared insights from her skincare journey, stressing the importance of listening to one’s skin. She emphasized the extensive research and high-efficacy ingredients behind Akind, aimed at offering high-performance, affordable skincare to help users achieve their best skin.

Building on the success of Tira Tools and Nails Our Way, Reliance Retail continues to expand its innovative beauty offerings with the introduction of Akind.
Mira Rajput Kapoor, renowned for her grace and style, has carved a niche for herself beyond her identity as the wife of Bollywood star Shahid Kapoor. A passionate advocate for health and wellness, Mira frequently shares insights on skincare, fitness, and lifestyle, resonating with a wide audience. Her foray into the beauty industry as a co-founder of the skincare brand ‘Akind’ showcases her entrepreneurial spirit and commitment to promoting effective, accessible skincare solutions. Mira's blend of sophistication, authenticity, and modern sensibility continues to inspire many, solidifying her position as a respected figure in the wellness and beauty communities.