Sony launches BRAVIA 7 series TVs in India: Price, features and more

Sony India has launched the BRAVIA 7 series of TVs aimed at those who are looking for an option that offers cinema-like experience. The BRAVIA 7 series comes with Cognitive Processor XR, Mini LED, and XR Triluminos Pro technology. This series also includes smart features like Google TV integration and SONY PICTURES CORE (formerly BRAVIA CORE) for a “premium entertainment experience.”


These models will be available across all Sony Centers, major electronic stores, and e-commerce portals in India.

The Sony BRAVIA 7 series is available in 140 cm (55-inch), 165 cm (65-inch), and 189 cm (75-inch) screen sizes and is powered by Next Gen Cognitive Processor XR, which is designed to “replicate the way humans see and hear.” This processor features a scene recognition system that detects and analyses data, then optimises the picture for ultimate realism.
The Sony BRAVIA 7 series is equipped with Studio Calibrated modes and is IMAX Enhanced certified. The TVs build on the established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode, Sony is introducing the Prime Video Calibrated Mode. This new mode provides customers with optimal picture quality that is automatically calibrated for movies, series and – for the first time – live sports.
The Sony BRAVIA 7 sports the XR Backlight Master Drive with a local dimming algorithm to precisely control LEDs. The XR Contrast Booster, which enhances the depth and detail of images by controlling the backlighting.
Other features include XR Triluminos Pro, XR Clear Image technology, XR 4K Upscaling technology, Dolby Vision and Dolby Atmos with adaptive brightness. The BRAVIA 7 series is optimised for gaming and is perfect for PlayStation 5. It features Auto HDR Tone Mapping,