MA Mass Communication - Bennett University
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  • BA Journalism & Mass Communication

    MA Mass Communication

    Be the Gamechanger in Digital Transformation

    MA Mass Communication

    ABOUT

    About Mass Communication

    About Mass Communication

    To add value to the sunrise sector of media and entertainment, Bennett University’s MA Mass Communication programme with a forward-looking curriculum aims to create world class media professionals. The programme provides a blend of solid theoretical foundation and rigorous industry oriented practical training with four specialisations to choose from. The programme structure provides ample opportunities for hands on learning of technical skills along with exposure to research and field work, providing industry with skilled and trained media professionals adept in the field Mass Communication.

    Focus on Industry ready & analytical skills: 60% of time devoted to attaining practical skills through projects, industry immersion

    Focus on content-based output: Students are encouraged to conduct research & focus on content- driven results

    • Duration 2 Years
    • Credits 80
    • Start Date 15th July 2024
    • Specialisation 4

    Fee Structure 2024

    Program Name
    Fee Type
    Year 1 Year 2 TOTAL
    MA Mass Communication Annual Tuition fee 3,60,000 3,60,000 7,20,000
    Registration Fees One-Time (INR) 45,000 45,000
    Total Fees 4,05,000 3,60,000 7,65,000
    • Curriculum Delivery

      Specialised modules are developed and delivered by the senior professionals of the Times Group.

      In person on-campus training through:

      • Interactive Classes
      • Workshops
      • Masterclasses
      • Field Visits
      • Live Projects
      • Alumni Coach series
    • Curriculum Structure

      SEMESTER 1 (20 Credits)
      Course Title
      Business of Media
      Communication Theories
      India and Global Politics
      Fundamentals of Advertising
      Writing for Digital Media
      Introduction to Audio and Visual Production
      SEMESTER 2 (20 Credits)
      Course Title
      Media and Popular Culture
      Digital Media Law and Ethics
      Consumer Behavior
      Social Media and Democracy
      Communication Research
      Non-Fiction Filmmaking
      SEMESTER 3 (20 Credits)
      Course Title
      Specializations to choose from:                              
      Digital Marketing /Multimedia Production/Advertising and PR/Journalism
      Professional Communication
      Communication for Social Change
      Dissertation/Research Project
      SEMESTER 4 (20 Credits)
      Course Title
      Capstone/Internship/On Job Training
    • Specialisation

      1. Digital Marketing:
      • Digital Marketing Campaign
      • Influencer Marketing
      • Commercial Video Production
      • SEO Tools and Platform Analytics
      • AI and Emerging Technologies.
      2. Multimedia Production:
      • Multicamera Production
      • Advanced Virtual Production
      • New Media Storytelling
      • AI and Emerging Technologies
      • SEO Tools and Platform Analytics
      3. Advertising and Public Relations:
      • PR and Crisis Management
      • Advertising Strategies
      • SEO Tools and Performance Analytics
      • Commercial Video Production
      • AI and Emerging Technologies
      4. Journalism:
      • News Writing and Reporting
      • Communication for Social Change
      • New Media Storytelling
      • AI and Emerging Technologies
      • SEO Tools and Performance Analytics
    • Times Group Connect

      Times Group companies involved in curriculum development:

      In person on-campus training through:

      • Times Internet Limited:  Digital Marketing/Social Media Marketing curriculum
      • Times Now:  TV curriculum
      • Radio Mirchi: Radio curriculum 
      • Mediawire: Public Relations curriculum
      • The Times of India:: Journalism curriculum
    • Software Proficiency

      • Newspaper Production- Affinity Publisher
      • Photo Editing- Photopea | Adobe Photoshop
      • Radio/ Podcasting- Audacity
      • TV Talk Shows & Broadcasts- Streamyard
      • Video Editing: Final Cut Pro
      • Infographics- Canva
      • Web Publishing- Denmark-Times Group’s CMS| WordPress
      • Editing on Mobile phones-FilmoraGo for Androids and iMovies for iphones
      • Scripting for films- Celtx
      • Graphics-Blender | HitFilm
      • Plagiarism Check- Turnitin
      • Qualitative Research Tool- Nvivo
      • Quantitative Research Tool- SPSS
    • International Summer School

      Media students get opportunity to attend summer schools at:

      • Ca’ Foscari University of Venice, Italy
      • National Taiwan University
      • New York Film Academy, USA 
      • Stony Brook University, New York- For Digital Media
      • University Camilo Jose Cela (UCJC), Spain: For Cinema
      • University of Birmingham, UK: Birmingham International Summer School (BISS)-For Film & Media
      • University of British Columbia, Canada-Vancouver Summer Program (VSP)
      • University of Westminster, UK-London International Summer School
    • Experiential Learning

      Students do multiple projects as part of their curriculum:

      • Live Events: Conceptualise and conduct events with a live audience
      • Industry Interactions: CEO Masterclass, Workshops, Guest Lectures, Alumni Coach Series
      • MoJo Studio: Multimedia stories created for mobile audience
      • Audio Video Projects: Documentaries, Short Films, TV Talk Show, Music Videos, Web Series, Life/Travel Show
      • Studio-Based TV Production: Weekly news bulletin based on campus happenings
      • Metaverse: Explore the limitless possibilities of virtual reality, augmented reality and learn to navigate this exciting digital realm
      • Influencer Marketing: Uncover the latest trends and cutting-edge technologies shaping the dynamic world of marketing
      • Podcasts: Audio and Video podcasts recorded and edited on mobile phones
      • AI Tools in Media: Delve into the realm of AI Tools in the field of audio and video production
      • Times of Bennett Website: Website where student content is published in real time
      • Platform Analytics & Personalisation: Explore the latest platforms and analytics techniques to uncover insights and craft engaging content
      • 360-degree Ad./ PR Campaigns: Strategise and create B2C and B2B advertising/ PR Campaigns for brands
      • Acting | Lighting | Direction: Explore creative moment & acting essentials through workshops from industry professionals
    • Bennett Finishing School

      Initiatives in the following three key domains
      • Skill Assessment (Technical & Aptitude Assessments)
      • Career Readiness Training (Power Skills, Domain Skills & Life Skills)
      • Career Guidance (Trends in Technology, Industry Insights & Alumni Mentoring)
      Personality Development/Outbound Training
      • Skill Assessment (Technical & Aptitude Assessments)
      • Career Readiness Training (Power Skills, Domain Skills & Life Skills)
      • Career Guidance (Trends in Technology, Industry Insights & Alumni Mentoring)
      • Resume Writing Sessions
      • Employability Enhancement Training
      • Life Skills Training Sessions
      • Outbound Training (during the orientation programme)

    TSOM Students Key Recruiters

    ACADEMIC

    International Tie-Ups

    More International Tie-Ups

    Bennett University brings international exposure to students. Our strategic collaborations ensure that our students get a glimpse of global education practices.

    ELIGIBILITY

    MA Mass Communication Eligibility Criteria & Selection Process

    Eligibility

    MA Mass Communication

    Passed Graduation in any discipline from recognised university with minimum 50% marks with English as medium of instruction

    Selection

    MA Mass Communication

    Selection will be based on Aggregate Graduation Percentage & Personal Interview.

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