Femina Power List: Vandana Luthra Aces The Business of Beauty

Written by Anshu Khanna
Posted on Nov 25, 2020, 14:16 IST
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Image: Ramoorthy P BCCL

Her success story is as dramatic as a soap opera. A young mother of two daughters, a much-loved wife of a successful businessman, Vandana Luthra decided to open India’s first world-class weight loss and beauty centre way back in 1989 in South Delhi. She called it VLCC, infusing it with all her creative energy and passion, as well as the wealth of information she had gathered in Germany, training in a similar centre there. She focused on dietary modification and exercise regimen-based weight-management programmes, besides scientifically-derived intervention by world-class weight-loss machines.

Vandana Luthra decided to open India’s first world-class weight loss and beauty centre way back in 1989 in South Delhi. She called it VLCC, infusing it with all her creative energy and passion.

Today, Luthra’s chain of wellness centres operates from 326 locations in 153 cities across 13 countries in South Asia, South East Asia, the GCC Region and East Africa. With over 4,000 employees, including nutrition counsellors, medical professionals, physiotherapists, cosmetologists and beauty professionals, VLCC is a leader in the Indian beauty and wellness industry by market share. And she is the uncrowned queen of this realm.

A woman of foresight, Luthra realised very early on that the fast-growing beauty industry needed trained professionals and, hence, the VLCC institutes were born. Little wonder then that the government handpicked her as the Chairperson of the Beauty & Wellness Sector Skill Council (B&WSSC), an initiative that provides skills training under the Pradhan Mantri Kaushal Vikas Yojana scheme.

A woman of foresight, Luthra realised very early on that the fast-growing beauty industry needed trained professionals and, hence, the VLCC institutes were born. 

Under Luthra, the VLCC group has never lost sight of research, manufacturing and marketing 170 haircare, skincare and body care products, and functional and fortified foods used at VLCC Wellness Centres.

Living between the UAE, London, New Delhi and Singapore, Luthra today focuses on philanthropy, and training girls with physical challenges and monetary misfortunes for free. That is when she is not steering the myriad CSR campaigns with Khushii, India’s most-acclaimed NGO, which she helms along with Kapil Dev.

November is a very special month for us, as we celebrate 61 years of being India’s most-read women’s magazine. In this anniversary special, we celebrate New Beginnings in the post-pandemic world, and have featured women who have been path breakers in their fields by crossing the toughest barriers to reach where they are. 

Download our Anniversary 2020 issue and find out inspirational journeys of the latest copy and read about them UNSTOPPABLE women.


Also read: Femina Power List: Kirthiga Reddy Is A Woman Of Many Firsts

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