Social Media Examiner

What's a lie you've told yourself in the past that's held you back? How did you overcome it? Right now, you might even be telling yourself one of these 3 lies. They might not even seem like a big deal at first. But... The fact is that the rules of marketing have changed and will continue to change, making these 3 lies especially problematic right now. Which is why we all need to hear Michael (Mike) Stelzner's answer to the question, "How can we embrace any disruption?" -Jason P.S. If you want to hear his advice, let me know and I'll give you the link to watch the training yourself.

Creating an effective video marketing strategy can be challenging. How do you produce the right types of videos for each stage of the customer journey? What's the best way to balance quality and quantity? In this week’s Social Media Marketing Podcast with Michael (Mike) Stelzner, A. Lee Judge, co-founder of Content Monsta | Marketing Media for Businesses, shares his four-stage approach to aligning video marketing content with the sales funnel. This approach helps you create more impactful videos that truly move the needle for your business. 👍 I’ll post a link to the video in the comments! -Jason 

Is it necessary for creators to show their faces for videos (especially short-form) to be successful?

Want to improve the quality and consistency of AI’s written output? Wonder how prompts, context, and templates can help?  In this week's AI Explored Podcast with Michael (Mike) Stelzner, Moritz Kremb shares his prompting techniques for getting quality written results. Swipe through the document for an overview of what you can expect when you tune in! (I'll put a link to the video in the comments.) 👋 -Jason

Marketers! According to our 2024 Social Media Marketing Industry Report, 51% feel overwhelmed by the rapid changes. Yet 87% of your peers see AI as an opportunity for their careers. Help us help you by participating in our survey about the adoption of generative AI. Leave a “yes” in the comments, and I’ll reply with a link to the survey. -Jason

What’s your take? Should marketers and small business owners be “everywhere” or focused on one or two platforms when it comes to social media?

Threads has been around for a year. Is it (or will it) be part of your marketing mix?

HOW MOBILE-FRIENDLY ARE YOUR EMAILS? With over 60% of emails now read on smartphones, it’s crucial to ensure your emails look great on mobile. 💪📬 Here are four tips Alex Cattoni shared with members of the Social Media Marketing Society recently👇 1️⃣ Keep it Simple 2️⃣ Use a Single-Column Layout 3️⃣ Use Short Paragraphs 4️⃣ Preview Your Emails on Different Devices Get more tips like this and the latest industry news when you subscribe to our newsletter. I'll drop a link in the comments! 👋 -Jason

Do you have an AI assistant? An artificial intelligence (AI) assistant is essentially a digital helper that can take on various tasks for you. It's like having a virtual employee to whom you can delegate work. While AI assistants are simpler than human assistants in some ways, they're smarter in others. For example, an AI assistant has basic knowledge about almost every topic imaginable, from history and science to current events and pop culture. This broad knowledge base is something most human assistants wouldn't have. However, it's important to understand that AI assistants are not meant to replace human workers completely. Instead, they're designed to complement and enhance human capabilities. By taking care of time-consuming, repetitive tasks, AI assistants free up humans to focus on higher-level, creative work that requires critical thinking and emotional intelligence. Swipe through the attached document to learn some tips for creating effective prompts inspired by our latest episode of the AI Explored Podcast with Michael (Mike) Stelzner and guest expert Igor Pogany. Check out the link in the comments for the full episode! 👋 -Jason

According to our 2024 Social Media Marketing Industry Report, LinkedIn was edged out by one percentage point by what social network when it comes to contributing the most leads for marketers? 🧐 I'll let you know the answer on Monday, July 1! UPDATE: Facebook edged out LinkedIn. Here's the link to download the report: https://lnkd.in/gHaUvNaV 👋 -Jason