About
A voice for Gen Z in the tech world. We grew up with god-like technologies like social…
Articles by Neal
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6 Underrated Apps Changing the Way Gen Z Lives
6 Underrated Apps Changing the Way Gen Z Lives
By Neal Sivadas
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Gen Z's Obsession with Vintage Photos and Polaroid Apps
Gen Z's Obsession with Vintage Photos and Polaroid Apps
By Neal Sivadas
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Reviewing the Most Popular Smart Glasses on the Market
Reviewing the Most Popular Smart Glasses on the Market
By Neal Sivadas
Contributions
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How can you write better marketing copy?
People throw out the word "authentic marketing." To me, authenticity to appealing to humanity. It's the relatable or mundane part of life. The self-awareness. For example, if you're writing copy about the new ipadPro, you can talk all you want about "next gen." But if you want something more human, how about talking about what Apple will do if you spill coffee on your laptop." That's the human aspect you need to appeal to.
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How do you leverage your community and network to support your product launch?
Good products sell themselves and turn your customers into your best marketers. If your product genuinely solves a problem or improves the life of your community or customer, they will tell other people or make other people use it. And marketing's job is then to just get people to try.
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How do you use product development to create competitive advantage?
Whether you have 100 users or 100 million, the key to good product development is identifying and solving problems for the customers you have, not for the customers you don't have. Here's a great example. Airbnb was stuck at 100 users for a long time. Marketing wasn't working. So its founders went and showed up to the front door of their hosts in NY. And they immediately found an insight. The photos on the Airbnb site didn't do justice in showing how beautiful some of the homes were. Low quality photos made the nicest homes look ugly. So they took a camera and snapped nice shots of the homes for hosts to use on their listing. And almost overnight, from that one product insight, Airbnb exploded in growth and never looked back.
Activity
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🥲 We love you too, New York. Thanks for fighting for your public libraries. The FY25 budget adopted today by the New York City Council includes full…
🥲 We love you too, New York. Thanks for fighting for your public libraries. The FY25 budget adopted today by the New York City Council includes full…
Liked by Neal Sivadas
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Today is my 24th birthday. Here's 24 lessons I've learned along the way💡🧠 im just kidding lmfao can you imagine.
Today is my 24th birthday. Here's 24 lessons I've learned along the way💡🧠 im just kidding lmfao can you imagine.
Liked by Neal Sivadas
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At Konkuk School of Business a couple of days ago
At Konkuk School of Business a couple of days ago
Liked by Neal Sivadas
Experience
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Education
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University of Southern California
Activities and Societies: Trojan Marketing Group, Trojan Knights, Undergraduate Student Government, Global Leadership Program
Licenses & Certifications
Languages
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Chinese
Professional working proficiency
Recommendations received
2 people have recommended Neal
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Welcome back to the best month OF THE YEAR. Last year, as a challenge, I decided to post on LinkedIn every day for the month of July. It ended up…
Welcome back to the best month OF THE YEAR. Last year, as a challenge, I decided to post on LinkedIn every day for the month of July. It ended up…
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When I talk about stonewashing the denim everyone -except from some of the industry people- gets confused and asks “You wash the denim…with…
When I talk about stonewashing the denim everyone -except from some of the industry people- gets confused and asks “You wash the denim…with…
Liked by Neal Sivadas
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June has been a busy month of sharing the power of sport with LA28 Olympic & Paralympic Games colleagues. In the community at Central City…
June has been a busy month of sharing the power of sport with LA28 Olympic & Paralympic Games colleagues. In the community at Central City…
Liked by Neal Sivadas
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Thrilled to share the appointment of Erika Jordan as USC’s new ASVP of Alumni Relations! It was an honor and experience of a lifetime to serve as…
Thrilled to share the appointment of Erika Jordan as USC’s new ASVP of Alumni Relations! It was an honor and experience of a lifetime to serve as…
Liked by Neal Sivadas
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