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Today at #CannesLions, Future CEO Jon Steinberg sat down with The Goat Agency's Ellie Hooper on the GroupM Rooftop for a conversation about the evolving advertising landscape. Check out the full discussion below ⬇ #GroupMCannes

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In the ever-evolving world of advertising, branded content is emerging as a key strategic tool. ⚙️ The Goat Agency's Ellie Hooper sat down with Jon Steinberg (CEO of Future) for an insightful conversation about the evolving advertising landscape on the GroupM Rooftop at Cannes Lions. They explored the shift from awareness to upper funnel activity and discussed how virtual private networks (VPNs) are gaining prominence in an era where privacy is paramount. Discover the innovative strategies they're employing to captivate audiences and adapt to the changing consumer needs in today's dynamic media landscape: https://lnkd.in/g67CC7Ke _ #GroupMCannes #CannesLions

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