Uncover how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course (https://ads.amazon/3VQaftZ), you'll be able to: 1) Explain the field-level aggregation requirements and thresholds for reports when querying event tables in AMC. 2) Understand the tables that come standard with all AMC instances. 3) Understand important fields in event tables, why they are important, and how you can use them.
Amazon Ads Partners
Advertising Services
Ready to grow your business? Join the Partner Network and showcase your capabilities to advertisers.
About us
Amazon Ads partners are companies available to support the needs advertisers may have for a variety of business tasks and strategies. They have a range of expertise across Amazon Ads products and services, and they can act as a resource to help advertisers business achieve their goals in the Amazon store or beyond. All Amazon Ads partners are vetted and are members of the Amazon Ads Partner Network. Ready to grow your business? Join the Amazon Ads Partner Network to build your Amazon Ads expertise, access resources, and get discovered by advertisers. The Partner Network is a self-service hub for agencies and tool providers to manage their business relationships with Amazon Ads. You can register with the Partner Network to access marketing and learning resources and showcase your capabilities to advertisers on the enhanced Amazon Ads partner directory.
- Website
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https://advertising.amazon.com/partners/network
External link for Amazon Ads Partners
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle
Updates
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🎧 Check out the latest episode of CreatorIQ's Earned podcast featuring Julie Haleluk, Global Head of Growth at Amazon Shopping Videos. Join us as we explore the critical role of authenticity, especially with Gen Zs and Gen Alphas, and how creators can forge genuine connections between brands and customers. Plus, get insights into Amazon's latest partnership with GroupM to create original series that elevate brand storytelling. Don't miss this engaging discussion on navigating the realm of authentic brand communication in today's digital landscape! Listen to the podcast: https://ads.amazon/3xJQ4Vd
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Great reminder from Jeffrey Cohen on why you should consider Amazon Insights for your business. Why is this important? This feature allows advertisers to expand the types of aggregated and anonymised insights and the audiences they can generate from Amazon Marketing Cloud (AMC), complementing the standard advertising reporting and audience building functionalities in Amazon DSP.
Amazon Ads Tech Evangelist | Amazon Ads | Keynote Speaker |
Free Feature: Are you ready to turn your insights into actions? AMC’s first-party feature, Amazon Insights, is now free until the end of 2024. I highly encourage brands that use AMC to test this new feature as part of their #primeday2024 plans. What are Amazon Insights? Amazon Insights has two components: Flexible Shipping and Audience Segments. With Flexible Shopping Insights, you get a broader set of shopping events that engage with your advertised products with or without ad exposure within a 12.5-month window. With Audience Segment Insights, you get signals from Amazon audience segments, in-market, lifestyle, interests, and life events for endemic (think products on Amazon) and non-endemic (think insurance, car dealers, financial services) advertisers. What's free? Between Jun 18, 2024 and Dec 31, 2024, AMC users can leverage AMC first-party paid feature “Amazon Insights”, inclusive of Flexible Shopping Insights (FSI) and Audience Segment Insights (ASI), for free for audience creation through queries or high-value audiences solution (beta). No trial or subscription needed. Advertisers will be able to amplify their custom audience use cases in AMC further using the rich conversion signals and audience segment information available through this paid feature, at no additional cost. How can I use this new feature? Jason Chan, Intentwise, shared an interesting use case in which you can determine your CLTV for both paid and organic sales. They explain it all and more in this newsletter — https://lnkd.in/g5eHaUXj Joon Choi, Xmars, shared his excitement for this new product launch https://lnkd.in/gfm5DYCr and then detailed how you can connect the online and offline world with AMC. https://lnkd.in/gGih_y56 This update will impact all locales where Amazon Insights is available, including: North America: Canada, US Europe: Germany, Spain, France, Italy, UK Asia Pacific: Australia, Japan If you are looking for more details, you can check out some past release notes https://lnkd.in/g594yw63 https://lnkd.in/gah8Mvn5 Amazon Ads Partners #AMC #Insights #amazonads
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Amazon Ads partner Flywheel and NETGEAR use Amazon Marketing Cloud (AMC) insights to define the impact of Sponsored TV ads. Learn more: https://ads.amazon/4eA9XPm
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Discover the full-funnel strategy that Swedish air purifier company Blueair and Amazon Ads partner Tinuiti created using Amazon Marketing Cloud (AMC) Audiences. Learn more: https://ads.amazon/45DjTna
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🎙️ Tune in to btr media's podcast episode "How e.l.f. Beauty Navigates the Noise to Stand Out," recorded live from #AmazonPort. In this episode, BTR Media explores E.L.F. BEAUTY’s cutting-edge marketing strategies, and how they worked backwards from insights to create their best-in-class "Judge Beauty" campaign. Hear exclusive insights from Destaney Wishon (CEO of BTR Media), Ekta Chopra (Chief Digital Officer at e.l.f Beauty) and Jeffrey Cohen (Principal Evangelist at Amazon Ads). Listen to the podcast now: https://ads.amazon/45Kgdjt
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🎙️ Check out the latest Commerce Collective podcast episode by Flywheel! Host Emma Irwin, Brand Marketing Manager at Flywheel, sits down with Amazon Ads' Brian Tomasette to discuss the future of addressability. They delve into creating relevancy in a cookie-less world and explore upper funnel solutions for an increasingly fragmented landscape. Don't miss this technical deep dive, recorded live from #AmazonPort: https://ads.amazon/4eHuiCf
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In this week’s episode of "In the Know," Amazon Ads Partner Marketing Manager Yong Sohn dives into the Amazon DSP Events Manager with Senior Global Go-To-Market lead for Amazon DSP, Galen Sather. Discover how you can transform your advertising strategy and enhance your understanding of the customer journey. Have you used the Events Manager yet? Comment below with your experiences and favorite features of Amazon DSP. Also, let us know what you'd like to learn more about in future episodes!
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Amazon Ads partner Ad Advance sharing a comprehensive breakdown of Prime Day 2023. Consider these tips and strategies for Prime Day 2024.
It's official! Prime Day 2024 is July 16-17. Curious what you should expect? Take a look at this recap from last year: https://lnkd.in/gvEDKfQY
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Discover Amazon's new AI image generator and how Pacvue was selected as an early beta partner. Learn more: https://lnkd.in/guEtdvii
🎉 The announcements keep rolling in! Amazon Ads continues to expand its impressive lineup of generative AI tools, with the latest addition being Image Generator. This new feature transforms the way advertisers develop their creative content by pulling insights from product descriptions and customer reviews to create ad-ready images. As part of the Amazon Ads Partners, Pacvue was selected as a beta partner last fall and was among the first to fully integrate Image Generator into the platform. 🗣️ Melissa Burdick, President and Co-Founder of Pacvue, highlighted the game-changing impact of Amazon’s Image Generator. “Pacvue has already seen that Amazon Ads advanced AI-powered tools eliminate creative barriers and enable increased ROI, a reduction in product costs, and faster multivariate testing for advertisers of all sizes.” To learn more about Amazon Ad’s new suite of GenAI tools, click the link below! ⤵️ https://lnkd.in/guEtdvii #Pacvue #CommerceAcceleration #AmazonAds #GenAI #ImageGenerator