About
Innovative Business Strategist and eCommerce Thought Leader
•16+ years ecommerce…
Articles by Melissa
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Using Generative AI for Micro-Season Ad Campaign Creatives
Using Generative AI for Micro-Season Ad Campaign Creatives
By Melissa Burdick
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Amazon Flash: Ads Arrive on Prime Streaming
Amazon Flash: Ads Arrive on Prime Streaming
By Melissa Burdick
Activity
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100 copies sold y’all!! So cool to be able to create something from scratch and be able to share it with people you love. Random strangers buying…
100 copies sold y’all!! So cool to be able to create something from scratch and be able to share it with people you love. Random strangers buying…
Liked by Melissa Burdick
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Saks is acquiring Neiman Marcus Group for $2.65 billion, a 55% decrease from ten years ago. Here’s what happened: Neiman Marcus was founded in…
Saks is acquiring Neiman Marcus Group for $2.65 billion, a 55% decrease from ten years ago. Here’s what happened: Neiman Marcus was founded in…
Liked by Melissa Burdick
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The Racher Press Retailer of the Year was an outstanding event in NYC. Just great turnout all around from industry including retailers, suppliers…
The Racher Press Retailer of the Year was an outstanding event in NYC. Just great turnout all around from industry including retailers, suppliers…
Liked by Melissa Burdick
Experience
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Publications
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eMarketer Report: CPG Ecommerce in the US: Expectations and Strategies for Growth
eMarketer
See publicationInterviewed and quoted in professional eMarketer report
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An insider's view of CPG strategy on Amazon
Internet Retailer
See publicationA Q&A with former Amazon exec Melissa Burdick
Patents
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Hashtag Search
Issued US P16705
Projects
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The Jason & Scot Show - Industry Podcast
See projectA weekly industry podcast with the latest e-commerce news and events. Episode 74 is an interview with Melissa Burdick on how to sell on Amazon
Organizations
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Instacart Advisory Council
Council Member
- PresentThe Instacart Advisory Council is a forum for strategic Instacart brand partners that provides input and guidance into the future of Instacart.
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Whether you call it football or soccer, the sport can bring people together. Many thanks to colleagues from Vietnam, Germany, Holland, Canada, France…
Whether you call it football or soccer, the sport can bring people together. Many thanks to colleagues from Vietnam, Germany, Holland, Canada, France…
Liked by Melissa Burdick
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3 ways Reiss nailed their latest reactive social campaign to the "Guy in Finance" trend ⤵ ⚡️ Authentic Can everyone make a play here? No. The…
3 ways Reiss nailed their latest reactive social campaign to the "Guy in Finance" trend ⤵ ⚡️ Authentic Can everyone make a play here? No. The…
Liked by Melissa Burdick
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Okay, how many of you have ever had to go through manually and check each keyword on Amazon before to figure out what products are showing up in the…
Okay, how many of you have ever had to go through manually and check each keyword on Amazon before to figure out what products are showing up in the…
Liked by Melissa Burdick
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No Bombshell: #Nike will return to formally selling on #Amazon within 18 months. (-> #COE) Their shift towards a larger, more controlled, DTC…
No Bombshell: #Nike will return to formally selling on #Amazon within 18 months. (-> #COE) Their shift towards a larger, more controlled, DTC…
Liked by Melissa Burdick
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Farewell OeP/Acosta Group! After 4+ years, today marks a bittersweet moment as I bid farewell to my incredible journey at OeP/Acosta Group. It has…
Farewell OeP/Acosta Group! After 4+ years, today marks a bittersweet moment as I bid farewell to my incredible journey at OeP/Acosta Group. It has…
Liked by Melissa Burdick
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🔍 Intriguing Data Alert: E-commerce Ad Layouts Unveiled! 📊 As we approach Prime Day, I wanted to share some data on ad layouts across major…
🔍 Intriguing Data Alert: E-commerce Ad Layouts Unveiled! 📊 As we approach Prime Day, I wanted to share some data on ad layouts across major…
Liked by Melissa Burdick
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It was a great day for golf! But... 17-years ago on July 2nd, 2007, a fresh-faced University of Washington grad walked into a peculiar orange…
It was a great day for golf! But... 17-years ago on July 2nd, 2007, a fresh-faced University of Washington grad walked into a peculiar orange…
Liked by Melissa Burdick
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☀ Join the Pacvue Seattle crew for a Summer #commerceconnections Happy Hour - Wed Aug 7 @ 7PM Seattle Downtown See you there!…
☀ Join the Pacvue Seattle crew for a Summer #commerceconnections Happy Hour - Wed Aug 7 @ 7PM Seattle Downtown See you there!…
Shared by Melissa Burdick
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Topics being discussed in #cpgindustry boardrooms : 1. Balancing Short-Term vs. Long-Term Growth Strategies 2. Effective Margin Management…
Topics being discussed in #cpgindustry boardrooms : 1. Balancing Short-Term vs. Long-Term Growth Strategies 2. Effective Margin Management…
Liked by Melissa Burdick
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Thrilled to announce that Allume Group's #AIR Report: Commerce Trends, Q3 2024 is live on our website! This quarter we cover #Shopper #Trust, which…
Thrilled to announce that Allume Group's #AIR Report: Commerce Trends, Q3 2024 is live on our website! This quarter we cover #Shopper #Trust, which…
Liked by Melissa Burdick
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Exciting News for Walmart Marketplace Sellers! Walmart Marketplace is currently Beta testing out Virtual Bundles, offering a fantastic opportunity…
Exciting News for Walmart Marketplace Sellers! Walmart Marketplace is currently Beta testing out Virtual Bundles, offering a fantastic opportunity…
Liked by Melissa Burdick
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⭐ Amazon AMC Case Study ⭐ with our clients at Labelium w/ their advertiser: Laboratoires Filorga. Thanks for the partnership Kevin Buerger & Becky…
⭐ Amazon AMC Case Study ⭐ with our clients at Labelium w/ their advertiser: Laboratoires Filorga. Thanks for the partnership Kevin Buerger & Becky…
Liked by Melissa Burdick
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It's the #fresh4 powered by RetailWit for the week of July 1, 2024 This week's stories: 1. Amazon #unBoxed2024 opens for registration 2. Ahold…
It's the #fresh4 powered by RetailWit for the week of July 1, 2024 This week's stories: 1. Amazon #unBoxed2024 opens for registration 2. Ahold…
Liked by Melissa Burdick
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My accidental "side-hustle" for the last 15 years has been lecturing and teaching masters students up to MBA level in the UK, Spain, Dubai and…
My accidental "side-hustle" for the last 15 years has been lecturing and teaching masters students up to MBA level in the UK, Spain, Dubai and…
Liked by Melissa Burdick
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