About
Innovative Business Strategist and eCommerce Thought Leader
•16+ years ecommerce…
Articles by Melissa
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Using Generative AI for Micro-Season Ad Campaign Creatives
Using Generative AI for Micro-Season Ad Campaign Creatives
By Melissa Burdick
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Amazon Flash: Ads Arrive on Prime Streaming
Amazon Flash: Ads Arrive on Prime Streaming
By Melissa Burdick
Activity
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Exciting Leadership Change at Sam’s Club Member Access Platform (MAP). Sam's Club has announced the appointment of Harvey Ma as the new VP and GM of…
Exciting Leadership Change at Sam’s Club Member Access Platform (MAP). Sam's Club has announced the appointment of Harvey Ma as the new VP and GM of…
Liked by Melissa Burdick
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AI and Ad Tech were made for each other. Latest example is Amazon Web Services (AWS) and Perplexity announcing a collaboration to monetize answers…
AI and Ad Tech were made for each other. Latest example is Amazon Web Services (AWS) and Perplexity announcing a collaboration to monetize answers…
Liked by Melissa Burdick
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𝐀𝐫𝐞 𝐰𝐞 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐢𝐜 𝐫𝐞𝐭𝐚𝐢𝐥 𝐰𝐚𝐫𝐟𝐚𝐫𝐞? Did Target just work out how to nuke Amazons prime Day? Well, it…
𝐀𝐫𝐞 𝐰𝐞 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐢𝐜 𝐫𝐞𝐭𝐚𝐢𝐥 𝐰𝐚𝐫𝐟𝐚𝐫𝐞? Did Target just work out how to nuke Amazons prime Day? Well, it…
Liked by Melissa Burdick
Experience
Publications
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eMarketer Report: CPG Ecommerce in the US: Expectations and Strategies for Growth
eMarketer
Interviewed and quoted in professional eMarketer report
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An insider's view of CPG strategy on Amazon
Internet Retailer
A Q&A with former Amazon exec Melissa Burdick
Patents
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Hashtag Search
Issued US P16705
Projects
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The Jason & Scot Show - Industry Podcast
A weekly industry podcast with the latest e-commerce news and events. Episode 74 is an interview with Melissa Burdick on how to sell on Amazon
Organizations
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Instacart Advisory Council
Council Member
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Recommendations received
1 person has recommended Melissa
Join now to viewMore activity by Melissa
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🚀 Amazon's AI Shopping Assistant Rufus: Your Personal Prime Day Guide Has Arrived! 🛍️ Amazon has just rolled out Rufus, their AI-powered shopping…
🚀 Amazon's AI Shopping Assistant Rufus: Your Personal Prime Day Guide Has Arrived! 🛍️ Amazon has just rolled out Rufus, their AI-powered shopping…
Liked by Melissa Burdick
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I am thrilled to share I’m embarking on a new adventure as VP and GM of Sam’s Club Member Access Platform (MAP)! I can’t wait to join this dynamic…
I am thrilled to share I’m embarking on a new adventure as VP and GM of Sam’s Club Member Access Platform (MAP)! I can’t wait to join this dynamic…
Liked by Melissa Burdick
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To become the leading snacking powerhouse, we needed to unleash the power of media. We wanted a world-class agency partner to drive our growth…
To become the leading snacking powerhouse, we needed to unleash the power of media. We wanted a world-class agency partner to drive our growth…
Liked by Melissa Burdick
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Fantastic group proving collaboration and vulnerability amongst a determined community can and will deliver significant sustained results and impact.…
Fantastic group proving collaboration and vulnerability amongst a determined community can and will deliver significant sustained results and impact.…
Liked by Melissa Burdick
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💪🙏🏻 Announcing my 2nd #podcast: ‘#fearless’ - #leadership lessons from across the #cpgindustry and #omnichannelretail with co-host Manish Sharma…
💪🙏🏻 Announcing my 2nd #podcast: ‘#fearless’ - #leadership lessons from across the #cpgindustry and #omnichannelretail with co-host Manish Sharma…
Liked by Melissa Burdick
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Had a fantastic late 2 am call with the Amazon Global Selling team this week to shoot some content for their Amazon New Seller Accelerator program…
Had a fantastic late 2 am call with the Amazon Global Selling team this week to shoot some content for their Amazon New Seller Accelerator program…
Liked by Melissa Burdick
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Now that it’s “deals” event is over, Walmart is giving its bettergoods #privatelabel star position on its home page. ⭐️ According to Circana data…
Now that it’s “deals” event is over, Walmart is giving its bettergoods #privatelabel star position on its home page. ⭐️ According to Circana data…
Liked by Melissa Burdick
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Curious to discover how your brand’s ads stacked up against the competition in Q2? Our latest Retail Media Benchmark Report for Q2 2024 provides…
Curious to discover how your brand’s ads stacked up against the competition in Q2? Our latest Retail Media Benchmark Report for Q2 2024 provides…
Liked by Melissa Burdick
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Last year the Irish eCommerce Awards showed the awesome talent that exists in Ireland and more often than not goes on to succeed beyond this country.…
Last year the Irish eCommerce Awards showed the awesome talent that exists in Ireland and more often than not goes on to succeed beyond this country.…
Liked by Melissa Burdick
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🎉 With Q2 behind us, you know what that means! Pacvue’s highly anticipated Q2 2024 Retail Media Benchmark Report is out now! This report provides a…
🎉 With Q2 behind us, you know what that means! Pacvue’s highly anticipated Q2 2024 Retail Media Benchmark Report is out now! This report provides a…
Liked by Melissa Burdick
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Amazon wants to be Temu; Temu wants to be Amazon. In a wild turn of events, both are trying to replicate each other - Temu wants less supply chain…
Amazon wants to be Temu; Temu wants to be Amazon. In a wild turn of events, both are trying to replicate each other - Temu wants less supply chain…
Liked by Melissa Burdick
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We're thrilled to expand our longstanding relationship with Microsoft Advertising. Together, we plan to pave a new path for retail media by…
We're thrilled to expand our longstanding relationship with Microsoft Advertising. Together, we plan to pave a new path for retail media by…
Liked by Melissa Burdick
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The next chapter for InfoSum It dawned on me sometime in 2018 that companies were sharing far too much customer data with each other and their…
The next chapter for InfoSum It dawned on me sometime in 2018 that companies were sharing far too much customer data with each other and their…
Liked by Melissa Burdick
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I'm so impressed by the incredible eos Products team for making our presence at Cannes so meaningful this year. In addition to our first-ever creator…
I'm so impressed by the incredible eos Products team for making our presence at Cannes so meaningful this year. In addition to our first-ever creator…
Liked by Melissa Burdick
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I typically don’t post on LinkedIn but sharing an update. After 2.5 incredible years at Red Bull, the time has come for me to turn the page and…
I typically don’t post on LinkedIn but sharing an update. After 2.5 incredible years at Red Bull, the time has come for me to turn the page and…
Liked by Melissa Burdick
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