Computer Science by Bradley Baker
We report on research into the discrete-word speech recognition performance of several specialize... more We report on research into the discrete-word speech recognition performance of several specialized language models optimized for four large domains of professional discourse. We describe the construction of these models and report perplexity and recognition results for each of the specialized domains. The data indicate that such specialization may significantly improve performance both before and after adaptation
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Sport Management and Marketing by Bradley Baker
Sport Management Review, 2018
Two key law-like patterns – the double jeopardy and duplication of purchase laws – have consisten... more Two key law-like patterns – the double jeopardy and duplication of purchase laws – have consistently been found to explain and predict consumer behavior across a wide range of industries. There has been speculation that these empirical generalisations may not hold in the case of professional team sport brands. The reasons given include the passionate loyalty of sport fans, the fact that two sport teams must be consumed at once in any contest, and the strong geographic dominance of sport brands. In this study, we examine the applicability of these two law-like generalisations to professional team sport. With a few caveats, these law-like patterns hold, suggesting that sport team brands operate in line with what is known about other consumer markets. Results suggest the unique aspects of the sport market do not meaningfully impact consumer behavior and therefore sport brands should be managed in fundamentally the same way as most consumer markets.
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Sport Marketing Quarterly, 2018
eSports, organized video game competitions, are growing in popularity, with top tournaments drawi... more eSports, organized video game competitions, are growing in popularity, with top tournaments drawing crowds of spectators rivaling traditional sporting events. The extent to which eSport operates similarly to traditional sport is vital to developing marketing strategies for the eSport industry and inform academic research on eSport. Prior research examined eSports in isolation from traditional sports, overlooking comparisons to understand the degree to which eSport spectators are motivated similarly to traditional sport spectators. The current study measures widely-used sport consumption motives to examine their influence on eSport spectatorship and consumption behaviors (i.e., game attendance frequency, media usage, and merchandise purchase). Based on spectator motives across one traditional sport and two eSport contexts, current study identifies motives salient to eSport consumption, advances the debate on eSports as sport, and provides actionable strategies for sports marketers to reach eSport spectators.
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Sport Management Review, 2018
A B S T R A C T Consumer demand for eSport and the growth of organized video game competitions ha... more A B S T R A C T Consumer demand for eSport and the growth of organized video game competitions has generated considerable attention from the sport, event, and entertainment industries. eSport therefore represents a novel and popular area for sport management academics to conduct research, educate students, and service industry. However, despite growth and acceptance by consumers and practitioners, academics debate eSport's position within the domain of sport management, their debates largely concentrated around the question of whether eSport can be classified as sport. In this article, the authors argue for the inclusion of organized eSport events and competitions within sport management vis-à-vis eSport's meeting certain defining criteria of sport in general. eSport's connection to traditional sport and defining characteristics are addressed to support eSport's role as a sport entertainment product recognized by industry as representing a substantial growth opportunity for sport and related organizations. As eSport continues to evolve, practitioners face managerial challenges that are similar to those in traditional sport, particularly in areas of governance and diversity. Sport management academics should embrace the potential of eSport in order to examine this evolution and provide guidance to industry through education and research.
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Computer Science by Bradley Baker
Sport Management and Marketing by Bradley Baker