Consumer Behavior
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Recent papers in Consumer Behavior
"It is important to establish the “Proto-dynamo” as concept that represents an entirely new paradigm of economic infrastructure. The concept alludes to the “dynamo” which is a machine that uses opposing magnetic forces to efficiently... more
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a... more
Ultimately climate change is the product of consumption; greenhouse gases are produced by making things and energy, moving things, and carrying people around. Simply put, more people are using more energy and creating and using more... more
A collaborative UK government-funded research project drawing on the design and sustainability expertise of the Department of Design and Technology at Loughborough University and the sustainability and product bank functions at The Boots... more
The keeping of dogs and cats as household pets is prevalent throughout the United States. Individuals define and express their personal identities in part through customizing their personal repertoires of possessions, which includes pets.... more
The intention of this research article is to examine the modern characteristics of demand in the market under the tag modern demand prism. Intention to purchase (need, want & desire) creates demand in the market. The macro demand... more
"Moda, design e sostenibilità" di Kate Fletcher postmedia books 2018 172 pp. 43 ill. isbn 9788874902057 Molte delle preoccupazioni sociali e ambientali incorporate nel termine "sostenibilità" sono direttamente o indirettamente... more
Online music streaming has become a rapidly increasing social phenomenon in past few years with as many as 103.1 million people currently paying for music streaming services worldwide. However, the literature highlights a specific issue... more
Kamu politikalarıyla Türkiye’de bireylerin davranışlarını iyi yönde değiştirmek; refah düzeyini yükseltmek; daha sağlıklı bireyler olmalarını sağlayacak bir yaşam tarzı ve alışkanlıklar kazandırmaktır. - Tüketici davranışlarını... more
La decisione di acquistare una bottiglia di vino è guidata spesso da meccanismi di facilitazione della decisione (come per esempio la marca, il prezzo, l'etichetta, la bot-tiglia). Si tratta di soluzioni «veloci» che permettono di... more
Financial Analysis Report on Barratt Developments PLC and Taylor Wimpey PLC on the basis of Annual Report 2015
This research analysed the relationship between photographing and tourist experience, and evaluated its implications on the visitors’ post-visit behavioural intentions. Using data collected from international first-time Caucasian visitors... more
Advertisement is done by the organisations to induce potential customer to purchase or consume their product. In this study we will try to study the influence of advertisement on the consumer's buying behaviour by taking response from the... more
Ninth Edition
J. Paul Peter
University of Wisconsin, Madison
Jerry C. Olson
Pennsylvania State University
Olson Zaltman Associates
J. Paul Peter
University of Wisconsin, Madison
Jerry C. Olson
Pennsylvania State University
Olson Zaltman Associates
The relationship between color psychology and consumer behavior is at the centre of most marketing activities in the business environment. Empirical and theoretical literature asserts that color psychology is instrumental in determining... more
Consumers transferring from agriculture society to industrial society, changing life standards and rich product options have necessitated radical changes in the concept of marketing beyond traditional perspective by breaking the routine.... more
Some of Law and Economics’ basic claims have come to be criticized as a result of empirical findings that question their viability. Particularly, the premise that agents consistently act rationally and with their self-interest in mind... more
O presente artigo possui o objetivo de analisar alguns dos graves efeitos da pandemia da Covid-19 nas relações consumeristas e laborais inseridas na estrutura estatal brasileira, que, atualmente, é assumidamente neoliberal, e que, em... more
Literature Study based on Report by MoEngage (2019)
The aim of this research is to understand the experience of the football sector on the use of artificial turf (satisfaction, safety, sporting feature, or the advantages and disadvantages). The study was conducted on a random selection of... more