YouTube announced new AI-powered features for creators at the company's annual Made on YouTube event.
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week alongside execs like company CEO Evan Spiegel.
X owner Elon Musk's controversial comments turn off advertisers, but that may not matter to the richest man in the world.
Canadian talent agency Dulcedo Group bought the influencer-marketing app Node for its technological expertise and micro-influencer relationships.
Hollywood writers and actors won pay increases and benefits after 2023 strikes, but many still aren't back to work.
Hollywood is getting back to work after the labor strikes shut down most of production last year — but it's harder than ever to get a show made.
In a techlash era, the Justice Department wanted a jury to hear its advertising antitrust case against Google. Google short-circuited the process.
Warner Bros. Discovery likely lost the NBA, but it scored a huge win in its new deal with Charter. David Zaslav may struggle do the same with Comcast.
Apple's in-app fees are spreading to more creator platforms, forcing influencers to adapt or simply absorb the extra costs.
A Slow Ventures investor, Sam Lessin, thinks MrBeast may ultimately run into the same business challenges that have plagued BuzzFeed.
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the online ad ecosystem, Jeff Green said of Google.
TikTok and YouTube are increasingly being taken over by AI videos. These startups are likely to turbocharge the prevalence of AI-generated videos.
Discover how much OnlyFans creators can make. The paywall service can be a lucrative platform. Influencers shared how much money they earn from it in a month and year.
The antitrust trial that could result in a breakup of Google officially opened Monday in a Virginia federal court.
Influencer marketing and talent management are driving M&A activity in the creator economy, as buyers look to expand into the categories.
OnlyFans has become a lucrative platform, especially for adult content creators. The top ways to make money include subscriptions and messages.
In an industry known for its volatility, advertising veterans say theirs is greater than they've seen in years.
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade Desk and enhance transparency in the marketplace.
Di Como's departure after 33 years comes as Unilever undergoes a restructuring of its business. Other execs will assume new roles.
Headway's AI-driven ads and features have significantly increased user engagement and cut down production costs, the company said.
The pitch deck shows how DoubleClick was positioning itself as a key asset to help a potential Big Tech acquirer to become an advertising giant.
Instagram's latest tool combines Gen Z's two favorite features: chatting in DMs and viewing their friends' Stories.
Insiders say ads president Amy Reinhard is looking for someone more rooted in tech than Madison Avenue.
Creator startup Spotter is releasing a new studio tool that uses AI to generate video ideas for YouTubers based on their own content.
First Round's on Me is a new dating app competing with Tinder, Bumble, and Hinge. Its focus is getting people on dates quickly.
The Furrhas started filming content for Snap in 2022 and used the money earned from social media to invest in real estate.
Paramount is selling its creator conference VidCon to the media company Informa, which has been on a conference buying spree this year.
Ziad Ahmed and Shaina Zafar sold their marketing company Juv Consulting to United Talent Agency 6 months ago. They share how they structure their day.
After the rise of subscription streamers, free TV is making a comeback — and it's another threat to traditional Hollywood players.
Content Partners wants to fill a void left by banks and private equity. It seeks to capture half of a $2 billion market in entertainment deals.
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR creators are fuming.
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the political battle of brand safety.
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney over the future of the pay-TV bundle.
The money won't come automatically. Insiders laid out the type of targets and goals she'll likely have to meet to hit that lofty paycheck.
A Shopify survey looked at recent marketing strategies among retailers who use the platform. Influencers and social media were extremely important.
ESPN+ made Disney's streaming business profitable, but challenges remain. Exec John Lasker shared how he's making ESPN into a streaming powerhouse.
ReelShort leads the short-drama-app trend, but continued success isn't guaranteed. It's reaching out to creators to keep its momentum going.
Like it or not, viewers can expect to see more entertainment from big brands as Hollywood cuts back.
PamPam, built by ex-Google and Facebook employees, wants to be a new alternative map platform that brings people together.
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"If you play the game, you are four times as likely to become a fan," according to NFL CMO Tim Ellis.
Venu Sports won't launch in late August — a massive letdown for Disney, Fox, and WBD. The cable bundle's business model may also be under threat.
Sonic Gods Studios is making fully brand-funded unscripted shows starting with "60 Day Hustle" on Amazon.
Logan Paul and KSI's Prime Hydration is facing lawsuits from plaintiffs including a bottler and parents.
The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.
Spotify remains a smaller player in the ad market. The deck shows how the music streaming service is seeking a bigger slice of video ad budgets.
Google AI Overviews now show up differently in your search results. It's part of an ongoing battle with OpenAI's SearchGPT.
Creator and influencer startups used these pitch decks to raise millions. Despite a downturn, venture capitalists are still funding creator companies.