Key insights
- Costs of sales of promotional media in Portugal
- 808.4m EUR
Detailed statistics
Costs of sales of promotional media in Portugal 2008-2022, by type
- Advertising medium with highest market growth in Portugal
- Cinema
Detailed statistics
Advertising market size growth in Portugal 2021-2022, by medium
- Advertising medium with the lowest investment in Portugal
- Cinema
Detailed statistics
Advertising investment estimates in Portugal 2002-2023, by medium
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
7
- Premium Statistic Sources of discovery of brands, products, and services in Portugal Q3 2023
- Premium Statistic Advertising investment in Portugal 2002-2023, by medium
- Premium Statistic Advertisement insertion volume in Portugal 2002-2023, by medium
- Premium Statistic Costs of sales of promotional media in Portugal 2008-2022, by type
- Premium Statistic Sales revenue of advertising channels in Portugal 2008-2022, by type
- Premium Statistic Advertising market size growth in Portugal 2021-2022, by medium
- Premium Statistic Media conglomerates' revenue distribution in Portugal 2021, by source
Overview
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Premium Statistic
Sources of discovery of brands, products, and services in Portugal Q3 2023
Sources of discovery of brands, products, and services in Portugal Q3 2023
Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023
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Premium Statistic
Advertising investment in Portugal 2002-2023, by medium
Advertising investment in Portugal 2002-2023, by medium
Advertising investment in Portugal from 2002 to 2023, by medium (in million euros)
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Premium Statistic
Advertisement insertion volume in Portugal 2002-2023, by medium
Advertisement insertion volume in Portugal 2002-2023, by medium
Advertisement insertion volume in Portugal from 2002 to 2023, by medium (in 1,000s)
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Premium Statistic
Costs of sales of promotional media in Portugal 2008-2022, by type
Costs of sales of promotional media in Portugal 2008-2022, by type
Costs of sales of promotional media in Portugal from 2008 to 2022, by type (in 1,000 euros)
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Premium Statistic
Sales revenue of advertising channels in Portugal 2008-2022, by type
Sales revenue of advertising channels in Portugal 2008-2022, by type
Sales revenue of advertising channels in Portugal from 2008 to 2022, by type (in million euros)
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Premium Statistic
Advertising market size growth in Portugal 2021-2022, by medium
Advertising market size growth in Portugal 2021-2022, by medium
Advertising market size growth in Portugal from 2021 to 2022, by medium
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Premium Statistic
Media conglomerates' revenue distribution in Portugal 2021, by source
Media conglomerates' revenue distribution in Portugal 2021, by source
Media conglomerates' revenue distribution in Portugal in 2021, by source
Traditional media
5
- Premium Statistic Share of TV advertising during intermissions in Portugal 2021-2022, by network
- Premium Statistic Press market value in Portugal 2021, by revenue source
- Premium Statistic Periodical advertising revenue in Portugal 2022, by type of publication
- Premium Statistic Radio advertising audience distribution in Portugal 2021, by age
- Premium Statistic Out-of-home advertising spending in Portugal 2017-2027, by segment
Traditional media
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Share of TV advertising during intermissions in Portugal 2021-2022, by network
Share of TV advertising during intermissions in Portugal 2021-2022, by network
Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network
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Premium Statistic
Press market value in Portugal 2021, by revenue source
Press market value in Portugal 2021, by revenue source
Estimated press market value in Portugal in 2021, by revenue source (in million euros)
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Premium Statistic
Periodical advertising revenue in Portugal 2022, by type of publication
Periodical advertising revenue in Portugal 2022, by type of publication
Periodical advertising revenue in Portugal in 2022, by type of publication (in 1,000 euros)
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Premium Statistic
Radio advertising audience distribution in Portugal 2021, by age
Radio advertising audience distribution in Portugal 2021, by age
Radio advertising audience distribution in Portugal in 2021, by age
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Premium Statistic
Out-of-home advertising spending in Portugal 2017-2027, by segment
Out-of-home advertising spending in Portugal 2017-2027, by segment
Out-of-home advertising spending in Portugal from 2017 to 2027, by segment (in million euros)
Digital media
5
- Premium Statistic Digital advertising spending in Portugal 2017-2028, by format
- Premium Statistic Social media advertising spending per internet user in Portugal 2018-2028, by device
- Premium Statistic Number of potential social media ad viewers in Portugal 2023, by platform
- Premium Statistic Influencer advertising reach in Portugal 2017-2028, by platform
- Premium Statistic Number of Instagram and TikTok influencers in Portugal 2022, by tiers
Digital media
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Premium Statistic
Digital advertising spending in Portugal 2017-2028, by format
Digital advertising spending in Portugal 2017-2028, by format
Digital advertising expenditure in Portugal from 2017 to 2028, by format (in million euros)
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Premium Statistic
Social media advertising spending per internet user in Portugal 2018-2028, by device
Social media advertising spending per internet user in Portugal 2018-2028, by device
Social media advertising spending per internet user in Portugal from 2018 to 2028, by device (in euros)
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Premium Statistic
Number of potential social media ad viewers in Portugal 2023, by platform
Number of potential social media ad viewers in Portugal 2023, by platform
Number of potential social media advertising viewers in Portugal in 2023, by platform (in millions)
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Premium Statistic
Influencer advertising reach in Portugal 2017-2028, by platform
Influencer advertising reach in Portugal 2017-2028, by platform
Influencer advertising reach in Portugal from 2017 to 2028, by platform (in 1,000 users)
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Premium Statistic
Number of Instagram and TikTok influencers in Portugal 2022, by tiers
Number of Instagram and TikTok influencers in Portugal 2022, by tiers
Number of Instagram and TikTok influencers in Portugal in 2022, by tiers
Advertising and enterprises
4
- Premium Statistic Advertising investment in Portugal 2023, by sector and medium
- Premium Statistic Ad service provision value to enterprises in Portugal 2008-2022, by type of service
- Premium Statistic Value of the state's ad investments in Portugal 2023, by medium
- Premium Statistic Ad expenditure of municipalities in Portugal 2022, by region and type
Advertising and enterprises
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Premium Statistic
Advertising investment in Portugal 2023, by sector and medium
Advertising investment in Portugal 2023, by sector and medium
Advertising investment in Portugal in 2023, by sector and medium (in million euros)
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Premium Statistic
Ad service provision value to enterprises in Portugal 2008-2022, by type of service
Ad service provision value to enterprises in Portugal 2008-2022, by type of service
Provision value of ad services to enterprises in Portugal from 2008 to 2022, by type of service (in million euros)
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Premium Statistic
Value of the state's ad investments in Portugal 2023, by medium
Value of the state's ad investments in Portugal 2023, by medium
Value of the state's institutional advertising investments in Portugal in December 2023, by medium (in 1,000 euros)
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Premium Statistic
Ad expenditure of municipalities in Portugal 2022, by region and type
Ad expenditure of municipalities in Portugal 2022, by region and type
Ad expenditure of municipalities in Portugal in 2022, by region and type (in 1,000 euros)
Advertising companies
6
- Premium Statistic Number of advertising companies in Portugal 2017-2022
- Premium Statistic Revenue of advertising companies in Portugal 2017-2022
- Premium Statistic Gross value added (GVA) of advertising enterprises in Portugal 2017-2021
- Premium Statistic Leading media agencies in Portugal 2023
- Premium Statistic Leading advertising agencies in Portugal 2023
- Premium Statistic Share of advertising and telemarketing companies in Portugal 2023, by seniority
Advertising companies
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Number of advertising companies in Portugal 2017-2022
Number of advertising companies in Portugal 2017-2022
Number of advertising companies in Portugal from 2017 to 2022
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Revenue of advertising companies in Portugal 2017-2022
Revenue of advertising companies in Portugal 2017-2022
Revenue of advertising companies in Portugal from 2017 to 2022 (in million euros)
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Gross value added (GVA) of advertising enterprises in Portugal 2017-2021
Gross value added (GVA) of advertising enterprises in Portugal 2017-2021
Gross value added (GVA) of advertising enterprises in Portugal from 2017 to 2021 (in million euros)
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Leading media agencies in Portugal 2023
Leading media agencies in Portugal 2023
Leading media agencies in Portugal in 2023, by billings (in million euros)
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Leading advertising agencies in Portugal 2023
Leading advertising agencies in Portugal 2023
Leading advertising agencies in Portugal in 2023, by billings (in million euros)
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Share of advertising and telemarketing companies in Portugal 2023, by seniority
Share of advertising and telemarketing companies in Portugal 2023, by seniority
Share of advertising and telemarketing companies in Portugal in 2023, by seniority
Leading players
7
- Premium Statistic Biggest advertisers in Portugal 2023, by investment value
- Premium Statistic Investments of the biggest advertisers in Portugal 2022, by medium
- Premium Statistic Share of voice of the leading advertisers in Portugal 2023
- Premium Statistic Leading brands on Instagram by number of mentions in Portugal 2024
- Premium Statistic Number of influencers mentioning top brands in Portugal 2024
- Premium Statistic Brands with the most memorable advertisements in Portugal 2022
- Premium Statistic Most identifiable brands in advertisements in Portugal 2021-2022
Leading players
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Biggest advertisers in Portugal 2023, by investment value
Biggest advertisers in Portugal 2023, by investment value
Biggest advertisers in Portugal in 2023, by value of investments (in million euros)
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Investments of the biggest advertisers in Portugal 2022, by medium
Investments of the biggest advertisers in Portugal 2022, by medium
Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros)
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Share of voice of the leading advertisers in Portugal 2023
Share of voice of the leading advertisers in Portugal 2023
Share of voice of the leading advertisers in Portugal in 2023
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Leading brands on Instagram by number of mentions in Portugal 2024
Leading brands on Instagram by number of mentions in Portugal 2024
Leading brands on Instagram by number of mentions in Portugal in March 2024
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Number of influencers mentioning top brands in Portugal 2024
Number of influencers mentioning top brands in Portugal 2024
Number of influencers mentioning the most popular brands on Instagram in Portugal in March 2024
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Brands with the most memorable advertisements in Portugal 2022
Brands with the most memorable advertisements in Portugal 2022
Brands with the most memorable advertisements in Portugal in 2022
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Most identifiable brands in advertisements in Portugal 2021-2022
Most identifiable brands in advertisements in Portugal 2021-2022
Most identifiable brands in advertisements in Portugal from December 2021 to January 2022
Media conglomerates
11
- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of Impresa's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of RTP's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
- Premium Statistic Income and earnings of RTP in Portugal 2021-2023, by source
- Premium Statistic Impresa's revenue in Portugal 2021-2023, by medium
- Premium Statistic Distribution of Media Capital's revenue in Portugal 2021-2023, by medium
- Premium Statistic Advertising revenue of Cofina in Portugal 2021-2022, by medium
- Premium Statistic Advertising revenue of Impresa in Portugal 2021-2023, by medium
- Premium Statistic Advertising revenue of Media Capital in Portugal 2021-2023
- Premium Statistic Advertising invoice value of RTP in Portugal 2021-2022, by medium
Media conglomerates
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Premium Statistic
Distribution of Cofina's revenue in Portugal 2021-2022, by source
Distribution of Cofina's revenue in Portugal 2021-2022, by source
Distribution of Cofina's revenue in Portugal from 2021 to 2022, by source
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Premium Statistic
Distribution of Impresa's revenue in Portugal 2021-2022, by source
Distribution of Impresa's revenue in Portugal 2021-2022, by source
Distribution of Impresa's revenue in Portugal from 2021 to 2022, by source
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Premium Statistic
Distribution of RTP's revenue in Portugal 2021-2022, by source
Distribution of RTP's revenue in Portugal 2021-2022, by source
Distribution of RTP's revenue in Portugal from 2021 to 2022, by source
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Premium Statistic
Distribution of Cofina's revenue in Portugal 2021-2022, by source
Distribution of Cofina's revenue in Portugal 2021-2022, by source
Distribution of Cofina's revenue in Portugal from 2021 to 2022, by source (in 1,000 euros)
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Premium Statistic
Income and earnings of RTP in Portugal 2021-2023, by source
Income and earnings of RTP in Portugal 2021-2023, by source
RTP's income and earnings in Portugal from 2021 to 2023, by source (in million euros)
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Impresa's revenue in Portugal 2021-2023, by medium
Impresa's revenue in Portugal 2021-2023, by medium
Impresa's revenue in Portugal from 2021 to 2023, by medium (in million euros)
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Premium Statistic
Distribution of Media Capital's revenue in Portugal 2021-2023, by medium
Distribution of Media Capital's revenue in Portugal 2021-2023, by medium
Distribution of Media Capital's revenue in Portugal from 2021 to 2023, by medium (in 1,000 euros)
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Premium Statistic
Advertising revenue of Cofina in Portugal 2021-2022, by medium
Advertising revenue of Cofina in Portugal 2021-2022, by medium
Advertising revenue of Cofina in Portugal from 2021 to 2022, by medium (in million euros)
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Premium Statistic
Advertising revenue of Impresa in Portugal 2021-2023, by medium
Advertising revenue of Impresa in Portugal 2021-2023, by medium
Advertising revenue of Impresa in Portugal from 2021 to 2023, by medium (in million euros)
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Advertising revenue of Media Capital in Portugal 2021-2023
Advertising revenue of Media Capital in Portugal 2021-2023
Television, digital, and entertainment advertising revenue of Media Capital in Portugal from 2021 to 2023 (in million euros)
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Premium Statistic
Advertising invoice value of RTP in Portugal 2021-2022, by medium
Advertising invoice value of RTP in Portugal 2021-2022, by medium
Advertising invoice value of RTP in Portugal from 2021 to 2022, by medium (in million euros)
Consumer perception
6
- Premium Statistic Consumers' attitudes towards advertising in Portugal 2023
- Premium Statistic Feelings and actions regarding online ads in Portugal Q3 2023, by type
- Premium Statistic Most attractive advertisements in Portugal 2023
- Premium Statistic Habit of researching brands after seeing their advertisements in Portugal 2023
- Premium Statistic Identification of brands in advertisements in Portugal 2022-2023
- Premium Statistic Features of memorable advertisements in Portugal 2023
Consumer perception
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Consumers' attitudes towards advertising in Portugal 2023
Consumers' attitudes towards advertising in Portugal 2023
Consumers' attitudes towards advertising in Portugal in 2023
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Feelings and actions regarding online ads in Portugal Q3 2023, by type
Feelings and actions regarding online ads in Portugal Q3 2023, by type
Feelings and actions regarding online ads in Portugal in 3rd quarter 2023, by type
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Most attractive advertisements in Portugal 2023
Most attractive advertisements in Portugal 2023
Most attractive advertisements in Portugal in 2023
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Habit of researching brands after seeing their advertisements in Portugal 2023
Habit of researching brands after seeing their advertisements in Portugal 2023
Habit of researching brands after seeing their advertisements in Portugal in 2023
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Identification of brands in advertisements in Portugal 2022-2023
Identification of brands in advertisements in Portugal 2022-2023
Identification of brands in advertisements in Portugal from December 2022 to January 2023
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Premium Statistic
Features of memorable advertisements in Portugal 2023
Features of memorable advertisements in Portugal 2023
Features making an advertisement memorable in Portugal in 2023
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