BY EMILY CARON. SPORTICO
Voice in Sport has already signed on 90 professional and collegiate athletes, including WNBA player Kiah Stokes and NWSL star Imani Dorsi, who will serve as mentors for the membership-based site’s users.
PHOTO : ALAN STRACK 2020
In Latin, the word ‘vis’ means power. It’s also etymologically linked to the word ‘visibility’—both of which former Nike executive Stefanie Strack wants to give the female athlete community through her startup, Voice in Sport—VIS for short. The community-centric website for girls and young women, ages 13-22, will feature educational content, offer digital mentorship programs and do advocacy work to address gender disparities within sport.
Strack serves as the face of her company as it launches, but she didn’t build it alone. Though she did put more than of $1 million of her own money into building VIS, she also brought on 150 other women to help her launch the platform. VIS’s target audience actually makes up a large portion of the 38-year-old entrepreneur’s team, with dozens of college athletes and students amongst the young company’s ranks.
READ MORE