Prophet

Prophet is thrilled to participate in 'The Future of Marketing' hosted by the RMIT University Business Student Association (BSA). As the #marketing, #advertising, and creative industries rapidly transform, this exclusive gathering promises to be a melting pot of #innovation, insight and forward-thinking. Join Jordan Taylor-Bartels, industry leaders, academic experts, and the brightest students as they discuss the evolution and the future of marketing. Get your free ticket here: https://lnkd.in/gXUUV8XW Rajan Kumar Sarah McGregor Tim O'Neill Juan Mendoza B&T The Martech Weekly #digital #digitalmarketing

Navigating the #DigitalMarketing terrain demands innovative thinking, especially as doubts surrounding traditional last-click attribution methods rise to the forefront. Hamish Mogan, COO & VP of Marketing Science, recently shed light on successful strategies for marketers maneuvering through Google's evolving #CookiePolicy in an insightful session with AdNews Australia. Here's a quick rundown of his expert insights: #DigitalAdvertising #MarketingStrategy #InnovationInMarketing #Digital

The #digital #advertising landscape is bracing for change, but with change comes opportunity. How can brands redefine their strategies to adapt and thrive in this new era? Dive into this thought-provoking piece by our COO & VP of Marketing Science Hamish Mogan, as we explore the seismic shifts in privacy protocols and the imperative for innovative, customer-centric #marketing approaches. #MarketingStrategy #PrivacyPolicy #DigitalMarketing #Innovation #Google #Cookies

In this piece by AdNews Australia Prophet's CEO Jordan Taylor-Bartels highlights a crucial conversation on transparency in #AI, questioning how brands can optimise in a realm where the mechanics of decision-making remain a mystery. With the awe-inspiring prowess of OpenAI's black-box algorithms at play, how do we navigate this new era of #search? How can brands ensure visibility when the criteria for ranking are as elusive as ever? These questions encourage us to ponder the fairness and accessibility of AI search engines in democratising information. As we stand on the cusp of AI revolutionising search, we're excited to see how companies can adapt and thrive in this evolving digital ecosystem. #SearchGPT #DigitalMarketing #SEO #OpenAI #Innovation Sascha Bonomally Carly Pelham Nick Grinberg James Nash Emilia Chambers Rhett Mitchelhill Gemma Dawkins Tom Glover

Prophet is calling Senior Data Engineers - particularly those looking to join something new and exciting - apply here! Tell us why you're the next best thing. #DataEngineering #TechCareers #Prophet #Innovation #JoinUs

Big thank you to B&T for placing Prophet and our founders on this list. Only three months in and Prophet is already empowering marketers and organisations to make an impactful change to the way they make decisions. The prophet decision intelligence engine is finally giving CMOs and marketing teams the technology to not only succeed, but exceed. Congratulations to the others on the list too. Jordan Taylor-Bartels Sean Taylor John Strumila Patrick Robotham Clyde So Shahram Ghaffurian Paul Veltman Hamish Mogan Jed Toner Michael Trenggono #marketmixmodelling #commercialmixmodelling #prophet #multimodal #marketing #marketingscience

Big Warm Welcome to Hamish Mogan! As Prophet continues to grow we’re thrilled to announce that Hamish, former Meta head, has joined Prophet and our exec team as COO and VP of Marketing Science. Hamish’s deep expertise in marketing science, advanced analytics, AI and martech will supercharge our capabilities, helping our clients achieve unparalleled value, insights and predictive outcomes. Join us in welcoming Hamish to the team 👏 #Leadership #MarketingScience #Prophet #TeamGrowth #CommercialMixModelling #GoProphet 🏷️ Jordan Taylor-Bartels Sean Taylor Paul Veltman Mumbrella 🙏

Prophet offers Commercial Mix Modeling and Predictive Intelligence in a self-service platform for CMOs and marketing leaders. It provides insights to boost performance and ROI, cut budgets by up to 50%, or double efficacy. The core feature sets include: ▶ Historical Analysis: Measure your entire marketing mix (online and offline) and understand its impact on your bottom line. ▶ Brand Mathematics: Intuitively understand and strategise the direct and indirect impact of each marketing channel on sales. ▶ Predictive Intelligence: Optimize marketing spend and strategic positioning with custom predictive scenarios. Discover more, book a demo - goprophet.io #PredictiveIntelligence #CommercialMixModelling #Marketing #AI #prophet #goprophet #digitalmarketing #strategy #realtimemarketing

💡 It's great to be part of an essential conversation and highlight the need for ongoing support of the Technology startup space across Australia. Thanks to SmartCompany and Tegan Jones for including our insights on the 2024 Budget. Prophet Jordan Taylor-Bartels Patrick Robotham John Strumila #budget2024 #prophet #goprophet #startup #smartcompany #AI

Brands, Agencies and Marketing leaders can glean some insightful perspectives from those at the forefront of a cookieless world in this latest article by AdNews Australia. A big thanks to Jason Pollock for including Prophet's advice on crucial timing, the importance of data science, and how to prepare for a future without cookies. When it comes to solutions, we'd also echo Sarla Fernando and Upali Dasgupta's sentiments that education, partnering with new platforms, and using media intelligence to understand channel attribution are the best options Read the full article: https://lnkd.in/dB9E92CU Jordan Taylor-Bartels #PredictiveIntelligence #Prophet #Marketing #Analytics #BigData #PredictiveAnalytics #NoMoreCookies #cookielessworld