Hayley Rodd

Working with a team of staff, creatives and CRM and automation guru's, I led the development of a multi-platform co-working campaign, across digital, print and direct marketing. This included preliminary research and analysis of target audiences, polishing SmartSpace messaging and our unique selling proposition, developing and refining artwork and content, refining Google Adword keywords and developing user-friendly campaign landing pages.

Working with a team of writers, photographers, commercial tenants and UOW staff, students and researchers, I led the development of a 30+ page UOW Innovation Campus magazine, 'Purpose in action'. The second edition of 'Purpose in action' magazine focused on the development of $500M Health & Wellbeing Precinct at the Innovation Campus, along with health and wellbeing projects currently in operation across the University and region.

My responsibilities included researching potential… Show more

Working with a team of writers, photographers, commercial tenants and UOW staff, students and researchers, I led the development of a 30+ page UOW Innovation Campus magazine, 'Purpose in action'. The second edition of 'Purpose in action' magazine focused on the development of $500M Health & Wellbeing Precinct at the Innovation Campus, along with health and wellbeing projects currently in operation across the University and region.

My responsibilities included researching potential articles, coordinating interviews between interviewees and writers, writing various articles, proof-reading the magazine, sourcing photos and coordinating new photo-shoots, working with the graphic design to design the magazine, negotiating with a variety of organisations internally and externally to secure advertising and liaising with the print team around stock, finishes and print numbers. Show less

Leading and working with a team of passionate, enthusiastic and highly skilled internal and external stakeholders to deliver of a concert series which attracted 8,000 people to the Innovation Campus over three shows. My responsibilities included liaising with Council regarding DA and other applications, developing and executing an effective communications strategy across digital platforms, coordinating activities such as security, parking and signage and developing an exhaustive risk matrix… Show more

Leading and working with a team of passionate, enthusiastic and highly skilled internal and external stakeholders to deliver of a concert series which attracted 8,000 people to the Innovation Campus over three shows. My responsibilities included liaising with Council regarding DA and other applications, developing and executing an effective communications strategy across digital platforms, coordinating activities such as security, parking and signage and developing an exhaustive risk matrix with applicable controls. Show less

Leading a team of highly skilled and experienced internal and external stakeholders, I created, coordinated and continue to deliver a monthly Campus market, attracting individuals and families from across the region to the UOW Innovation Campus. My responsibilities include liaising with Council regarding DA and other applications, developing and executing an effective communications strategy across digital platforms, coordinating activities such as security, parking and signage and developing… Show more

Leading a team of highly skilled and experienced internal and external stakeholders, I created, coordinated and continue to deliver a monthly Campus market, attracting individuals and families from across the region to the UOW Innovation Campus. My responsibilities include liaising with Council regarding DA and other applications, developing and executing an effective communications strategy across digital platforms, coordinating activities such as security, parking and signage and developing an exhaustive risk matrix with applicable controls. Show less

Leading a small team of web developers and staff, I undertook market and audience research to develop and execute a clean, user-friendly and responsive SmartSpace website. This project included an SEO keyword project, extensive training in WordPress, site mapping focused on user experience, content development, video production and photo-shoots.

Working with a team of writers, photographers, commercial tenants and UOW staff, students and researchers, I led the development of a 30+ page UOW Innovation Campus magazine, 'Purpose in action'. The first edition of the magazine shined a light on the incredible community which makes up the Innovation Campus. Articles focused on the future of the Campus as the master plan unfolds, the incredible work of our researchers in AIIM and SBRC and the new frontiers conquered by our iAccelerate… Show more

Working with a team of writers, photographers, commercial tenants and UOW staff, students and researchers, I led the development of a 30+ page UOW Innovation Campus magazine, 'Purpose in action'. The first edition of the magazine shined a light on the incredible community which makes up the Innovation Campus. Articles focused on the future of the Campus as the master plan unfolds, the incredible work of our researchers in AIIM and SBRC and the new frontiers conquered by our iAccelerate residents.

My responsibilities included researching potential articles, coordinating interviews between interviewees and writers, writing various articles, proof-reading the magazine, sourcing photos and coordinating new photo-shoots, working with the graphic design to design the magazine, negotiating with a variety of organisations internally and externally to secure advertising and liaising with the print team around stock, finishes and print numbers. Show less

Leading and working with a team of passionate, enthusiastic and highly skilled internal and external stakeholders to deliver of a concert which attracted 3,000 people to the Innovation Campus. My responsibilities included liaising with Council regarding DA and other applications, developing and executing an effective communications strategy across digital and print platforms, coordinating activities such as security, parking and signage and developing an exhaustive risk matrix with applicable… Show more

Leading and working with a team of passionate, enthusiastic and highly skilled internal and external stakeholders to deliver of a concert which attracted 3,000 people to the Innovation Campus. My responsibilities included liaising with Council regarding DA and other applications, developing and executing an effective communications strategy across digital and print platforms, coordinating activities such as security, parking and signage and developing an exhaustive risk matrix with applicable controls. Show less

I led a multidisciplinary team of staff and creatives to generate an entirely new brand for the University of Wollongong. This included a competitive analysis of co-working and serviced office competitors nationally and globally, researching target markets and developing a brand proposition and messaging strategy. At the end of this exhilarating process a new business name, logo and comprehensive brand guidelines were developed.

Worked with a team of highly skilled website developers to create and launch the new UOW Innovation Campus website aligned with our renewed brand position. This included content creation, photography, blog post curation and developing the site via WordPress.

Working with a creative agency, I led the UOW Innovation Campus rebrand. This included undertaking market research with our target audience, analysing the marketplace and competitors, utilising brand positioning and messaging to capture a new brand strategy and building a refreshed brand entity.

Partnering with a team of highly skilled creatives, I led the development of a new corporate video for the UOW Innovation Campus, launching the organisations renewed brand. This included defining the audience, clarifying purpose and message, writing a script and organising interviewees and deploying the video across multiple digital platforms.

Working with a local and highly skilled video production company, I assisted with the development of an University of Wollongong In2Uni video, focused around future student engagement and recruitment. This included liaising around video editing, site scouting, script development and interviewee recruiting and coordinating.