Russell Barr

Engaging with customers in today’s digital world is impossible without rich visuals, which are no longer just part of the story but are the story itself. The brands that will thrive are those dedicated to delivering visual experiences across all touch points in the customer journey

Video is fast becoming the primary marketing tool for reaching your target audience. It used to be a “pain in the legacy CMS” to optimize video for each channel and size. Thankfully, it’s now easier than ever to make video an integral part of your content strategy. Joined the recent Contentstack + Cloudinary webinar, to hear about:
- Video content managed by Cloudinary grew 400% from 2017 to 2022
- Hyper-personalized content is 91% more likely to convert
- Removing traditional work… Show more

Video is fast becoming the primary marketing tool for reaching your target audience. It used to be a “pain in the legacy CMS” to optimize video for each channel and size. Thankfully, it’s now easier than ever to make video an integral part of your content strategy. Joined the recent Contentstack + Cloudinary webinar, to hear about:
- Video content managed by Cloudinary grew 400% from 2017 to 2022
- Hyper-personalized content is 91% more likely to convert
- Removing traditional work silos helps launch new content in minutes vs. weeks Show less

Skyrocketing consumption of digital media in 2020 has brought with it internal chaos for remote organizations managing digital assets. A competitive advantage in 2021 will go to the brands that acquire tools needed for agile content management, shares, Russell Barr, director of DAM, Cloudinary.

Digital asset management (DAM) technology provides retailers with the solution to content chaos that can easily envelope an organisation that is not taking steps to tackle the problem. Through the digital asset management tool organisations can be sure that the content they so lovingly, painstakingly and expensively create, can be capitalised on.

Having been immersed in the world of Digital Asset Management since 2001 Russ has gained rich knowledge and experience in helping organisations embrace and benefit from DAM solutions. At the beginning of the establishment of DAM CC, he gave us a lot of helps and supports. He shared many industry insights with us and brought several wonderful lectures to help young people learn more about the DAM industry.

Discussion on the state of MarTech in the UK at the beginning of 2019

To achieve a successful implementation of any project, including the installation and deployment of a Digital Asset Management (DAM) system, it is crucial that customers and vendors are on the same page regarding goals and overall strategy. The following are eight key steps to keep in mind for a successful implementation.