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Marketing professional with over 20 years’ experience in developing and executing marketing strategy, to drive acquisition and revenue growth with large global software vendors across enterprise, public sector, commercial, telco and MSSP market.
Experience in leadership, strategic planning; implementation and monitoring of marketing strategy; preparation and reporting on budgets; developing and executing ABM and demand generation programs incorporating digital, direct, e-marketing, events, public relations; measuring and evaluating programs against plan results. Channel marketing incorporating GTM initiatives and enablement.
Skilled in developing communications strategy to engage with market through PR, thought leadership and customer advocacy to establish brand as trusted advisor in market.
Specialist in executing ABM and demand generation programs to drive new business from installed base and whitespace enterprise accounts.
Specialties: Strategic Planning, ABM, Demand Generation, Brand Awareness, Budget Management, Data and Insights, Public Relations, Managing outsourced relationships, Customer Advocacy, Channel marketing.
Articles by Tracey
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Driven to Secure Australia - FortiExpress coming to a town near you! Find out more here....
Driven to Secure Australia - FortiExpress coming to a town near you! Find out more here....
By Tracey Roberts
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Given the nature and breadth of the threat landscape, service providers must deliver capabilities that are equally innovative and effective to…
Given the nature and breadth of the threat landscape, service providers must deliver capabilities that are equally innovative and effective to…
Liked by Tracey Roberts
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'Number Eight Wire' The 2024 OT Security Exchange Forum is calling for all Operational Technology and Critical Infrastructure owner/operators to join…
'Number Eight Wire' The 2024 OT Security Exchange Forum is calling for all Operational Technology and Critical Infrastructure owner/operators to join…
Liked by Tracey Roberts
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Congrats on this recognition team Platinum Technology. We really need to spread the word on your fine work for this project. A fantastic customer…
Congrats on this recognition team Platinum Technology. We really need to spread the word on your fine work for this project. A fantastic customer…
Liked by Tracey Roberts
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From securing critical infrastructure to enabling smart city initiatives, the cybersecurity stakes have never been higher for local governments…
From securing critical infrastructure to enabling smart city initiatives, the cybersecurity stakes have never been higher for local governments…
Shared by Tracey Roberts
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Join Fortinet for Fast & Secure 2024 on September 4th in Sydney! This year's event focuses on how service providers can leverage AI, automation, and…
Join Fortinet for Fast & Secure 2024 on September 4th in Sydney! This year's event focuses on how service providers can leverage AI, automation, and…
Shared by Tracey Roberts
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ARN WIICTA 2024 Innovation finalists! Congratulations to all finalists! 👏 We are proud to announce our Innovation Finalists for ARN WIICTA 2024!…
ARN WIICTA 2024 Innovation finalists! Congratulations to all finalists! 👏 We are proud to announce our Innovation Finalists for ARN WIICTA 2024!…
Liked by Tracey Roberts
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Following the success of our first roundtable in New Plymouth, we are excited to announce the expansion of the event to 4 major cities! Based on…
Following the success of our first roundtable in New Plymouth, we are excited to announce the expansion of the event to 4 major cities! Based on…
Shared by Tracey Roberts
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A huge #thanks to our partners, customers and team members - both attendees and registrants, for making #Fortinet #XpertsQ3 another great opportunity…
A huge #thanks to our partners, customers and team members - both attendees and registrants, for making #Fortinet #XpertsQ3 another great opportunity…
Liked by Tracey Roberts
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Fortinet is thrilled to have won both the Customer Experience Award and Network Evolution Award for vendors at the 2024 CRN Impact Awards. Our…
Fortinet is thrilled to have won both the Customer Experience Award and Network Evolution Award for vendors at the 2024 CRN Impact Awards. Our…
Shared by Tracey Roberts
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Looking forward to sponsoring the Australian Information Security Association (AISA), AISA South Australia AdelaideSec, a day of great knowledge…
Looking forward to sponsoring the Australian Information Security Association (AISA), AISA South Australia AdelaideSec, a day of great knowledge…
Liked by Tracey Roberts
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🔉 You’re gonna want sound on for this one! Not only have we been a driving force in the evolution of #cybersecurity for over 20 years, but we’re…
🔉 You’re gonna want sound on for this one! Not only have we been a driving force in the evolution of #cybersecurity for over 20 years, but we’re…
Liked by Tracey Roberts
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Embracing digital technologies is crucial for enhancing efficiency, improving user experiences, and developing sustainable solutions. However, it…
Embracing digital technologies is crucial for enhancing efficiency, improving user experiences, and developing sustainable solutions. However, it…
Liked by Tracey Roberts
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95% of people state they can’t stay focused in meetings. The Ultimate Guide to Effective Meetings. When people constantly lose focus in…
95% of people state they can’t stay focused in meetings. The Ultimate Guide to Effective Meetings. When people constantly lose focus in…
Liked by Tracey Roberts
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🌍 🎉 Celebrating a successful #FortinetSecurityDay in Cape Town! This year, we had the pleasure of connecting with over 650 customers and partners…
🌍 🎉 Celebrating a successful #FortinetSecurityDay in Cape Town! This year, we had the pleasure of connecting with over 650 customers and partners…
Liked by Tracey Roberts
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The Circle has partnered with our member Fortinet for a series of successful Cybersecurity executive briefings in both New Zealand and Australia, the…
The Circle has partnered with our member Fortinet for a series of successful Cybersecurity executive briefings in both New Zealand and Australia, the…
Liked by Tracey Roberts
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Tomorrow lunchtime in Wellington :) It’s time to come together in person and connect with your cybersecurity peers in your city! For this Xperts…
Tomorrow lunchtime in Wellington :) It’s time to come together in person and connect with your cybersecurity peers in your city! For this Xperts…
Liked by Tracey Roberts
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Here is a list of the best posts we read this week. 1.. How to Create a Full-Funnel Marketing Strategy by Andrei Zinkevich -…
Here is a list of the best posts we read this week. 1.. How to Create a Full-Funnel Marketing Strategy by Andrei Zinkevich -…
Liked by Tracey Roberts
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Cyber security matters now more than ever 💻🌐 Michael Jagusch, the NCSC's Director of Mission Enablement, was invited last week to speak to cyber…
Cyber security matters now more than ever 💻🌐 Michael Jagusch, the NCSC's Director of Mission Enablement, was invited last week to speak to cyber…
Liked by Tracey Roberts
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Rok Live | Adelaide Never miss an opportunity to hear Adrian Raiola on 'Control System Cybersecurity Best Practices & Network Lifecycle…
Rok Live | Adelaide Never miss an opportunity to hear Adrian Raiola on 'Control System Cybersecurity Best Practices & Network Lifecycle…
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