BrandIndex
Always-on tracking across 16 key brand health metrics in our industry-leading platform.
Next-level, deep insights to optimize your brand growth.
56 markets worldwide
with sector-level insights27 million+ panel members
sharing their views27,000+ brands
tracked daily“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
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Track
Daily brand performance
Helping you analyze and benchmark your success against your goals, competitors, and entire market with daily brand tracking.
Your brand through time
15+ years of historical data, updating daily: spot trends, successes and opportunities.
Your strategy
Benchmark performance against your top competitors, and instantly act on any changes in your brand's perception.
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The edge you need to succeed
Media & communication metrics:
Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of Mouth Exposure
Purchase funnel metrics:
Purchase Intent • Consideration • Current Customer • Former Customer
Brand perception metrics:
General Impression • Customer Satisfaction • Quality • Value • Corporate Reputation • Recommendation • Index (overall brand health)
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Explore living data
YouGov BrandIndex offers 15+ years of historical brand data, and is part of our ever-growing source of constantly evolving, connected intelligence. We call it living data.
Track your brand health with YouGov BrandIndex, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.
Next-level brand tracking
Fresh insights
Daily data in an always-on brand tracking platform, so you can spot changes as they unfold
Know it all
Measure brand performance over time, with over a decade of historical data
Outsmart your industry
Benchmark your competitive edge by tracking your competitors - across metrics, sectors, and markets
Why YouGov?
Take a note from the businesses who know their brand.
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“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports