Digital Advertising Alliance of Canada (DAAC)

SAVE THE DATE: Oct 8, 2024 will be our next event. This hybrid event will be held at the beautiful Osler offices in downtown Toronto. Register today for free! https://lnkd.in/gTxkz6sS

The DAAC's statement regarding the recent Google announcement to maintain third-party cookies in Chrome: https://lnkd.in/gZZtCtbw #AdChoices #thirdpartycookies #cookies #advertising #control

Lou Mastria, DAA CEO, highlights the call-to-action for ad tech providers to begin testing WebChoices 2.0 now - today - to be ready for the new browser extension set to release later this year. Contact the DAA or DAAC to get involved! https://lnkd.in/gTZvzZV6

Please read this IAPP - International Association of Privacy Professionals summary on Google's move not to deprecate third-party cookies in Chrome. The DAA & DAAC are more than ready for whatever is next. Our developments over the last 18 months have perfectly positioned our tools for any future iterations of consumer choice for interest-based advertising. Want to know more? Attend our DAAC Summit on October 8 to hear from the DAA, Google, Didomi, and others. Register for free here: https://lnkd.in/ghjNS2E8. https://lnkd.in/g3S3UAM6 #Google #ThirdPartyCookies #Cookies #Advertising #IAPP

We are excited to announce that the Digital Advertising Alliance of Canada (DAAC) has been honored with the Not for Profit Leadership award at the PICCASO Awards Canada gala night, held on June 11 in Toronto. Read the executive summary below to learn more about their remarkable achievement! The DAAC operates the Canadian self-regulatory program for online interest-based advertising, called AdChoices. This industry-led effort gives consumers more information and choices about the advertising they receive online. The self-regulatory program requires companies to clearly inform consumers about their data collection and use practices and allows consumers to exercise greater control over the types of ads they see. Over the last year, the DAAC, in partnership with their sister organization the DAA in the United States, has continuously evolved the program to allow for support in the post-third-party cookie world through a series of tool upgrades and program clarifications. It's now expected that program participants not only use the icon on ads and on their sites/apps and adhere to the advice given to them by the DAAC's accountability partner Ad Standards, but now, new tools exist to extend consumer choices beyond the cookie. The first tool is the Token ID-Based Choices tool, which allows consumers to opt out of the use of their hashed email address or phone number to be used as a token for interest-based advertising. Additionally, an upgraded browser extension preserves consumer choices after third-party cookies disappear. This work recommits the DAAC to its important mandate. *As submitted by the nominator #PICCASOAwardsCanada24 #DataPrivacy #informationsecurity #complaince #Notforprofit #Leadership

Our 2024 research report, DEI in the Canadian Marketing Sector: Polarization, Ageism and Mounting Frustration, now in its fourth year, is one of several initiatives that the Canadian Marketing Association is taking to fulfill its 2020 pledge to combat racism, discrimination and systemic barriers to inclusion in the marketing profession. Key findings in this year’s report include: 1. Marketers are experiencing polarization in the workplace, which has a negative outcome on employee engagement. 2. Ageism and intersectionality are affecting marketers’ careers, leading to more discrimination, microaggressions in the workplace, and a higher potential to experience barriers and job loss. However, a well-diversified leadership team can mitigate the impact. 3. Ignoring issues lowers employee engagement. 4. Steps can be taken to improve the polarization issue and build diversity. The good news is that many marketing leaders are already making an effort—but there is room for growth, particularly in hiring practices and leadership efforts. Get more insights from our DEI report here: https://lnkd.in/gcuByUik Surveys were distributed through the CMA and its partners: Strategy Online, Ad Standards, APTN, Association of Canadian Advertisers (ACA), Association of Creative Communication Agencies, Black Talent Initiative, COPHAN - Confédération des organismes de personnes handicapées du Québec, Digital Advertising Alliance of Canada (DAAC), Digital Marketing Sector Council, Grenier, IAB of Canada, Marketing News Canada, POCAM - People of Colour in Advertising & Marketing, and SMCC- Sponsorship Marketing Council Canada. #MarketingInsights #DEI #ThoughtLeadership #DEICommittee

Check out these snapshots from the unforgettable PICCASO Canada award ceremony that took place in Toronto last week! We're still buzzing from the exciting night! #PICCASOAwardsCanada24 #PICCASOAwards #DAAC #AdChoices #privacy #marketing #digitaladvertising

Drumroll.... Woohoo! We're thrilled to be winners of the Not-For-Profit Leadership Award at the inaugural PICCASO Canada Awards! Heartfelt congratulations to our fellow nominees, who are all doing excellent work in the realm of privacy. We were amongst good company and are inspired by your dedication. With this award, we hope that more organizations explore joining the AdChoices program we offer (YourAdChoices.ca) and see firsthand how we have been evolving the self-regulatory program to meet the changing ad tech ecosystem and Canadian privacy laws (We've got a special discount ready for you if you tell us you came from our PICCASO win!). We've been working hard at this program for years, and to have it be recognized now, during our 10th year of operations, is so gratifying. THANK YOU PICCASO CANADA! You've put wind in our sails to keep at it! Finally, thank you to privacy thought-leader Peter Kosmala for nominating our organization. Your support means the world to all of us! Thank you, thank you, thank you! DAAC Directors: Jill Briggs, Sara Clodman, Julie Courtemanche, Judy Davey, Scott Knox, Caroline Moul, Thierry Lessard DAAC Members: Association of Canadian Advertisers (ACA), A2C - Association des agences de communication créative, Canadian Marketing Association, CMDC (Canadian Media Director's Council), ICA - Institute of Canadian Agencies, IAB Canada #PICCASOAwardsCanada24 #PICCASOAwards #DAAC #AdChoices #privacy #marketing #digitaladvertising #selfregulation

A snapshot from last week's AdClub of Toronto Digital Day in Toronto with the theme of "Uncharted". Thank you to those that came by the AdChoices booth!

Congratulations to Devansh Kothari of KINESSO for winning the AirPods from the AdChoices booth at AdClub of Toronto's Digital Day! We'd like to thank everyone who submitted a card to win and visited our booth to learn more about the AdChoices program. #DigitalDay2024 #AdClubToronto #DigitalDay #conferences #Toronto