GlobeScan

Natura &Co, Patagonia, Safaricom PLC, Tata Group, and Unilever are recognized as top regional corporate sustainability leaders, according to the Sustainability Leaders 2024 Survey. When it comes to integrating sustainability into their business strategies, experts say: 🏆 Natura &Co dominates the sustainability space in Latin America 🏆 Patagonia is top of mind in North America 🏆 Unilever is the most-recognized leading company in Europe 🏆 Tata Group now holds the first-place ranking in Asia-Pacific, although leaders are less likely to mention one specific leader in this region 🏆 Safaricom PLC is the leading company among those headquartered in Africa and the Middle East Globally, recognized sustainability leadership tends to be focused on European and North American companies. However, a look at regional leaders reveals a greater diversity of corporate sustainability leadership. Operationalization, integration, and collaboration define the current phase of corporate sustainability. In this context, regional leadership reminds us that there is no such thing as a global sustainability agenda. One of the keys to progress lies in better understanding unique local and regional perspectives, needs, and cultures to drive strategies forward with optimal impact. Learn more and read the full Sustainability Leaders 2024 report: https://lnkd.in/e6g65kzR

🌱 #WeeklyInsight | 7 de cada 10 grandes empresas trabajan en sostenibilidad Un informe de GlobeScan (2024) revela que el 70,3% de las grandes empresas están priorizando la #sostenibilidad, integrándola en sus estrategias de negocio. Sin embargo, enfrentan cuatro brechas clave: ❗ Capital, ❗ Implementación, ❗ Integración en áreas financieras y tecnológicas, ❗ y calidad de datos. ☝ A pesar de estos desafíos, según #ApproachingTheFuture, la sostenibilidad sigue siendo una tendencia crucial, con empresas dedicadas a la integración de #ODS, reportes de sostenibilidad, y adaptación normativa. Además, las organizaciones se concentran en aspectos ambientales, sociales y de gobernanza, abordando desde el cambio climático hasta la igualdad de género y la gestión responsable. La falta de talento adecuado y la necesidad de alinear expectativas de grupos de interés continúan siendo retos importantes. Profundiza más en nuestros weekly insights: https://lnkd.in/dhWhnGBD

Last month, GlobeScan had the opportunity to present our latest research findings at the University of Oxford as part of the Corporate Affairs Academy programme.   GlobeScan CEO Chris Coulter was accompanied by key Oxford faculty who provided insightful and practical sessions on leadership, resilience, and scenario planning.   Organized by the Oxford University Centre for Corporate Reputation, the programme's goal is to empower professionals to make a more strategic and valuable contribution to businesses. It achieves this by offering an opportunity to engage with the latest academic research and share experiences, ideas, and best practices with expert faculty and a global peer group of Corporate Affairs Directors. Learn more about our partnership with Saïd Business School, University of Oxford and discover our latest report here: https://lnkd.in/g9DNXJSy Executive Education at Saïd Business School, Anneke Greyling

How can consumer attitudes toward seafood consumption help us understand the sustainability movement more broadly? 🇺🇸 🐟 Research by Marine Stewardship Council (MSC) and GlobeScan found that when it comes to US seafood consumers: 📌 Consumers in the US are demonstrating an increasing interest in purchasing environmentally friendly products and are matching the levels of interest seen in Europe for sustainable products 📌 54% say that ecolabels on seafood products raise their trust and confidence in the brand 📌 Seven in ten want retailers’ and brands’ claims about sustainability and the environment to be clearly labelled and third-party verified. Read the full Sustainable Brands article by Kristen Stevens here: https://lnkd.in/dBnqfqbY

Although sustainability experts’ perceptions of how well sectors are managing their transition to sustainability have improved over the last few years, only one-third or fewer say performance is excellent, even for the top-rated sectors. Here are some key insights: 📈 The largest improvements in performance over the last decade are seen in the banking/finance, electric utilities, automotive, and life sciences sectors ⛏ The chemicals and extractive sectors are now seen to be doing either the same or slightly worse than they did a decade ago. 🏭 More than three-quarters of experts now say that the oil and gas sector is doing a poor job on sustainability while two-thirds say the same about mining. 💡 There is evidence of positive momentum for sustainability leadership across several sectors that have improved in the past decade, though more needs to be done. The priority now is to build on this progress and accelerate efforts in the sectors whose role in the transition is essential, such as mining and oil and gas. Read more on what sustainability experts expect from leading companies in our Sustainability Leaders 2024 report: https://lnkd.in/e6g65kzR

Share your thoughts in our poll and find out tomorrow how global sustainability experts weigh in 👇

When asked about the adoption of AI in the work of the Corporate Affairs function, almost half of practitioners say they have at least somewhat adopted it. However, significantly fewer feel they have enough support from their IT teams to utilize it fully. More than a quarter of Corporate Affairs professionals who use AI say they are adopting it for research purposes, followed by using it to help them draft initial content or to jump-start ideas. Learn more and discover the regional differences in the full report by GlobeScan and Saïd Business School, University of Oxford here: https://lnkd.in/g9DNXJSy

Since 2020, GlobeScan and the Saïd Business School, University of Oxford have conducted an annual survey of Corporate Affairs professionals on how to build enduring trust and strong reputations. This report provides the latest overview of opinions, trends, and challenges through the lens of Corporate Affairs practitioners worldwide. The report explores key risks and challenges facing enterprises in coming years and shares internal perspectives on how to best engage with the world to build trust and strong reputations. Download the full report here: https://lnkd.in/g9DNXJSy #CorporateAffairs

How can senior leaders look past short-term profits and integrate meaningful sustainability initiatives into their business model? 🌱 In a recent article from CEO Magazine, Sarah Jefferson explores three proven ways companies can integrate sustainability into their day-to-day decision-making and create meaningful systemic change. Here are the top three ways in summary: 🤝 Set Expectations by Making Trade-Offs Explicit Trade-offs may include reducing production, increasing transparency, and focusing on durability. Though they might impact revenue initially, such strategies reduce waste, lower costs, and build long-term brand reputation and recognition. 💸 Embed Non-Financial Metrics into Every Financial Conversation Companies can achieve sustainability by combining non-financial metrics with financial considerations, which include assessing the social and environmental impact of their actions. This approach ensures long-term value by acknowledging broader positive and negative effects beyond their immediate operations. 🌎 Give Sustainability a Seat at the Table According to GlobeScan research, only 37 percent of senior leader respondents believe sustainability is “very integrated” into the core of their business. Companies can promote sustainability by integrating social and environmental missions into boardroom governance to ensure stakeholder concerns influence decision-making. Learn more and read the full article here: https://lnkd.in/einbpCYi

What factors drive a company to be acknowledged as a leader in sustainable development? According to sustainability experts: ▶ Sustainability integration and demonstrating real impacts and actions are the top two criteria for a company to be recognized as a sustainability leader ▶ This year, there has been a significant increase in the number of experts placing importance on the supply chain (now ranked third) ▶ Sustainability integration, evidence of impact, and supply chain have been consistently in the top three across almost all sectors and regions surveyed 💡 What does this mean for businesses? Setting ambitious targets and demonstrating commitment and leadership are no longer sufficient. Companies need to push business strategy integration further, demonstrate tangible impact and results, and address their supply chain issues head-on (from Scope 3 emissions to human rights) if they want to be recognized as sustainability leaders. Read more on what sustainability experts expect from leading companies in our Sustainability Leaders 2024 report: https://lnkd.in/e6g65kzR