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Mike is Chief Creative Officer and Partner at Rethink. Over the last 10 years, Mike has been consistently ranked as one of the top creatives in Canada. He got his start at CP+B before joining Rethink in 2011 and assuming the ECD role in 2020. Since then, Rethink has gone on to become the #3 independent agency in the world at Cannes. In Canada, Rethink has been named Agency, Digital Agency, and Design Agency of the Year for two years running. His work has been featured in Time Magazine, on CNN, The Tonight Show, Jimmy Kimmel and the Late Show with Stephen Colbert.
In 2020, AdAge named Mike Creative Director of the year - the first Canadian to earn the title.
Mike has created notable work on some of the world's most famous brands including IKEA, Heinz, Nike, and Molson Coors. These include the gold lion winning Heinz tilted label campaign, Heinz Draw Ketchup - AdAge's #1 campaign of 2021, and the frustratingly slow Heinz Ketchup puzzle. He has two Guinness world records, put a hockey rink on top of a skyscraper, and took a beer fridge filled with Molson across the world.
Outside of Rethink, Mike is an instructor at Miami Ad School and is passionate about supporting the next generation of industry creatives.
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Dear Rolex. Please accept this note of thanks from a US Open tennis fan who has watched at least four hours of matches per day, every day for the…
Dear Rolex. Please accept this note of thanks from a US Open tennis fan who has watched at least four hours of matches per day, every day for the…
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An all-female suite at the #USOpen filled with powerhouse women? Aced it! Thank you to the (USTA) United States Tennis Association for the…
An all-female suite at the #USOpen filled with powerhouse women? Aced it! Thank you to the (USTA) United States Tennis Association for the…
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Get a perrrrrrrrrrrm 💇♂️💈 For any Kiwi ad nerd, this is a cool look back through the most iconic TV ads this country has made. Great to have…
Get a perrrrrrrrrrrm 💇♂️💈 For any Kiwi ad nerd, this is a cool look back through the most iconic TV ads this country has made. Great to have…
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A few weeks ago, I got a cold email from Michelle O. inviting me to fly to Toronto to judge a Canadian awards show. “It’ll be so fun and we’ll pay…
A few weeks ago, I got a cold email from Michelle O. inviting me to fly to Toronto to judge a Canadian awards show. “It’ll be so fun and we’ll pay…
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