Shefali Pearson

Shefali Pearson

Vancouver, British Columbia, Canada
2K followers 500+ connections

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As a Product Manager what drives me is my people. My stakeholders - in and out of the company and how each conversation we have leads to solving someone's problem. I have donned many hats in my role as a PM - currently working on AAA console title which is an original, third-person, single-player #BlackPanther game in collaboration with Marvel Games, shipped AAA mobile title UFC 2 from inception to Worldwide launch, built POS products, handled Customer Delight, led an L3 escalation team, shipped over 20+ ERP software releases successfully, mapped and designed Server systems and worked in different B2B,B2C environments.

When people outside tech ask me what my role as a Product Manager is; it's the toughest to categorise under a single heading. It means different things to different projects and products and we are as malleable as they come. I'm a compelling storyteller who turns problem statements into functionalities and features. I fix defects and create enhancements to make businesses grow and their companies flourish. And at the end of it, I am the go-to person for everything that goes right or wrong with my product.

Since I was a child my hand used to shoot up instinctively when it came to volunteering for any task, big or small. This trait has stayed with me and grown into roles where I've volunteered to teach underprivileged children, driven literary and cultural events, led a team of over 40+ individuals to create events for my organisation which ran into the verticals of CSR, Health and Wellness, Sports, Cultural and Team-building.

On any given day, you can find me drawn to the gym after work. I have been a professional sportsperson in Badminton and Football since I was 7, and wear my Arsenal jersey with pride. Being a part of a sports team teaches you life-skills that I wouldn't have garnered from anywhere else. It's helped me make tough calls for my team at work and learn how to celebrate victories or losses together.

Specialities:
Product Management| Leadership| Communication| Stakeholder Management| Release Management| Product Life Cycle| Customer Success| Product Roadmap| Agile Methodology| Scrum| Product Development| Project Management| Software Development| Web Development| Customer Experience Management | Entrepreneurship| Business Development| Social Media| Business Analysis

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  • Electronic Arts (EA) Graphic

    Electronic Arts (EA)

    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Bangalore

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    Bangalore

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Bildung

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    Activities and Societies: Badminton Team, Dance Team

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    Activities and Societies: Literary Club, Debate Team, Philately Club, Football Team, Badminton Team

Licenses & Certifications

Volunteer Experience

  • Women in Games  Graphic

    Ambassador

    Women in Games

    - Present 6 Monate

    Social Services

    Helping empower women in gaming and advocate for more minorities in STEM to join the gaming industry.

  • Operations Team Member

    Women's Ultimate Team - ERG

    - Present 4 years 1 month

    Social Services

    Responsible for Diversity and Inclusion initiatives
    - Culture
    - Well-being
    - Fundraisers
    - Mentoring

  • Senior Member

    Nehru Bal Sangh

    - 5 years 4 months

    Social Services

    - Anchored events for over 400+ people
    - Helped create a yearly event for underprivileged children
    - Drove an educational annual event for ICSE students of over 24+ schools
    - Helped design and drive activities like JAM, Air Crash, Dance, Debate, Pictionary
    - Judged JAM and Air crash for 3 years

  • Secretary

    TURFF

    - 3 years 6 months

    - Led a team of over 24 individuals in 5 verticals : Sports, Health and Wellness, Cultural, Corporate Social Responsibility, Team-building.
    - Overseeing projects in each vertical and encouraging employee engagement activities for over 800 employees.
    -Part of a drive to feed and help educate underprivileged children
    - Anchored events for 750+ employees for various events
    - Led and Project Managed Women’s Week
    - Flashmob
    - Toastmasters events (Won Best Evaluator)
    - Literary…

    - Led a team of over 24 individuals in 5 verticals : Sports, Health and Wellness, Cultural, Corporate Social Responsibility, Team-building.
    - Overseeing projects in each vertical and encouraging employee engagement activities for over 800 employees.
    -Part of a drive to feed and help educate underprivileged children
    - Anchored events for 750+ employees for various events
    - Led and Project Managed Women’s Week
    - Flashmob
    - Toastmasters events (Won Best Evaluator)
    - Literary Week events which included JAM, Debate, Pictionary, Dumb Charades etc.
    - Organised and Choreographed a Fashion Show for the Annual Awards Ceremony

Projects

  • Tally POS

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    - Create Retail POS Product for Tally
    - Looked into two customer segments: Pharma and FMCG
    - Created and designed User Stories and DFD's
    - Worked on analysis of current POS products in the market and SWOT methods
    - Worked on the entire Payments segment, including, single payments and multiple payments
    - Handled concepts like Loyalty Management, Home Delivery
    - Created four new key functionalities in the product
    - Worked on Billing features and printing elements

  • Marketing Framework for Mobile Applications

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    Marketing Framework for Mobile Applications (Dissertation) - This research provides a background on the existing marketing strategies adopted by mobile applications in the market. It also shows us the advantages of marketing and what more can be done. By using surveys as a research method, it analyses data on what users of mobile apps are looking for and what implementations should be made on this. This led to the conclusion that there are potential drivers of marketing being neglected and…

    Marketing Framework for Mobile Applications (Dissertation) - This research provides a background on the existing marketing strategies adopted by mobile applications in the market. It also shows us the advantages of marketing and what more can be done. By using surveys as a research method, it analyses data on what users of mobile apps are looking for and what implementations should be made on this. This led to the conclusion that there are potential drivers of marketing being neglected and barriers which could easily be overcome through extensive research. The main aim of this research was to develop a marketing framework for mobile applications

Honors & Awards

  • Impact Group of the Year - Runner's Up

    Tally Solutions Pvt. Ltd.

  • Winner - Tally football league

    Tally Solutions Pvt. Ltd.

  • Winner - Singles and Mixed Doubles - Tally Badminton League

    Tally Solutions Pvt. Ltd

  • Winning Brand Ambassador - Tally Premier League

    Tally Solutions Pvt. Ltd

  • Best Female Footballer - Winner Tally Football League

    Tally Solutions Pvt. Ltd

  • Cultural Secretary

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  • Model of the year

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  • Best Speaker of the Year

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  • House Captain

    The Frank Anthony Public School

  • Badminton Championships (Singles and Doubles)

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Languages

  • Englisch

    Native or bilingual proficiency

  • Spanish

    Elementary proficiency

Organizations

  • Turff

    Joint Secretary

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    - Anchored events for 750+ employees for various events - Led and Project Managed Women’s Week - Flashmob - Toastmasters events (Won Best Evaluator) - Literary Week events which included JAM, Debate, Pictionary, Dumb Charades etc. - Organised and Choreographed a Fashion Show for the Annual Awards Ceremony

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