Artefact Asia

Amid a challenging economy, the travel market is seeing increasingly mature Chinese travellers with diverse needs. 🌍 The Evolving Landscape of Chinese Travel  🛤️ A Complex Decision-Making Journey 📊 Data and AI: The Game Changers As we adapt to these changes, brands need to embrace the evolving preferences of travellers and deliver tailored experiences that foster loyalty. Artefact, a global Data & AI consultancy, offers various key services and solutions to help Travel, Tourism and Hospitality businesses effectively reach out to and engage with Chinese travellers. 💬Feel free to reach out to us via https://lnkd.in/g68ZQ8E #TravelTrends #ChineseTravellers #DataDriven #Personalization #TravelIndustry #CustomerExperience

🌏✈️ China's travel industry is on a stable recovery trajectory, while challenges remain from a data marketing perspective. ✈️🌏 🔍 Check out the Key Challenges from Artefact Asia’s Observations and  Innovative Solutions💡: - GenAI Social Listening - Precision Marketing - Marketing Mix Modeling (MMM) 👉 Find more by downloading our Biz Offer - Embracing Chinese Travellers through Data & Digital Empowerment https://lnkd.in/gKSWXHWS Let's connect and share insights on how we can collectively enhance the travel experience for millions! 💬Feel free to reach out to us via https://lnkd.in/g68ZQ8E #TravelIndustry #ChinaTravel #Innovation #Marketing #GenAI #CustomerInsights #PrecisionMarketing #MarketingMixModeling

📖 [Recommended Reading - the report of the Adopt AI Summit by Artefact] This report is full of invaluable insights, strategic advice and use cases from visionary leaders to help you make decisions for a positive and efficient #transformation of your enterprise through the power of #data and #AI. 👉  Download the complete Report of Adopt AI: Replays & Synthesis of 40+ conferences with Business & Tech leaders, Here: https://lnkd.in/e8yj2CeN

[Artefact Data & Al #Digest July edition | AI & GenAI adoption through Artefact Open Innovation’s services: hackathons, GenAI Academy, Data & AI Days | Arte, Ardian, Valéo client cases and Adopt AI replays] 👉 Read here: https://lnkd.in/eZUUbvWT Here is what you’ll learn about in our monthly global #newsletter: 1️⃣ Hackathons: Collaborative, cross-functional problem solving Ardian - A three-day #hackathon to enhance a leading investment firm’s value proposition. 📄 Read the client case: https://lnkd.in/ecA4J44T Valeo - How a three-day hackathon sparked new #GenAIusecases for Valeo, an automotive industry leader. 📄 Read the client case: https://lnkd.in/e3A_3WTk 🎥 Discover the video testimonial: https://lnkd.in/e4etwmvi 2️⃣ GenAI Academy: A prompt challenge to acculturate on #GenAI and engage its adoption. ARTE TV - How a Masterclass and #PromptChallenge launched a #GenAIstrategy across an organization. 📄 Read the client case: https://lnkd.in/e2TvBCA2 🎥 Discover the video testimonial: https://lnkd.in/e9K-zyMi Artefact Prompt Challenge at the Google Cloud Summit 2024 🎥 Watch the video: https://lnkd.in/evg734aB 3️⃣ Building a dynamic and productive GenAI community! During #Data & #AI Days, participants: - Deepen their understanding of internal data, AI, and GenAI use cases. - Feel empowered to initiate their own projects and collaborate with data teams. - Explore use cases from diverse industries to cultivate a sense of urgency. - Gain insights from speakers representing different industries and startups. - Engage in hands-on workshops to acquire foundational skills. 4️⃣ Discussion panels at the Artefact #AdoptAISummit on how C-Level executives are fostering #AIadoption: - Replay 1: Why does the acculturation of people matter for successful AI adoption? With SAVENCIA Gourmet & Electrolux Professional Group 🎥 Watch the replay: https://lnkd.in/eDiGQMin - Replay 2: GenAI Adoption in Fast-Growing Companies with Qonto & Dust: 🎥 Watch the replay:https://lnkd.in/exA8tP-8 Stay informed, stay inspired! 📰 Sign up for our Artefact Data & Al Digest newsletter: https://lnkd.in/dbbC-3Jr

From marketer-centric to consumer-centric, GenAI-powered social listening plays a critical role in deciphering complex consumer behaviour and turning challenges into opportunities. 🌟 🔍 GenAI social listening for occasion development in 3 steps - Artefact #GenAI #SocialListening #SocialMedia #MarketingStrategy #DataMarketing 

💡 [Artefact’s Guide on GenAI for Social Listening - China] 🔗https://lnkd.in/g7Q_dkEt Chinese users often spend over 2 hours daily on social media like RED, Douyin, Bilibili etc. Traditional social listening may fall short. However, Artefact has helped leading global companies develop their own GenAI solutions for their social media engagement, driving up to 20% increases in direct pay ROI through actionable social insights. 🚀 🔍Explore Artefact's proven approach, use cases, and how GenAI can transform your marketing strategy and sales initiatives! Download our deck <Unlocking Growth through GenAI-powered Social Listening>! Let’s stay ahead of the curve and drive tangible business, you can schedule a tailored 1:1 session to delve deeper into your specific needs and challenges. 💬Feel free to reach out to us via https://lnkd.in/g68ZQ8E #GenAI #SocialListening #SocialMedia #MarketingStrategy #DigitalMarketing 

📰 [Artefact Data & Al #Digest June edition | Adopt AI Summit REPLAYS & synthesis REPORT] 👉 Read it here: https://lnkd.in/e4SXYDYZ 💡Highlights of this month that you can not miss out: 1️⃣ Adopt AI Summit by Artefact - best of video. 🎥 Discover now the best moments of the summit: https://lnkd.in/eu7g7NZa 2️⃣ Adopt AI Report - Replays & Synthesis of CEOs keynotes and discussion panels. 📄 Read the Adopt AI Report: https://lnkd.in/e9i4_Xyi 3️⃣ Month of Pride at Artefact 🌈 Discover and watch our product demo called Fierté AI: The open-source GenAI assistant that protects against micro-aggressions and reduces bias: https://lnkd.in/eRCSHRYP Read employees’ articles telling about our company’s #diversity & #inclusivity initiatives, because at Artefact, we act: 📗 Embracing Diversity and Ethics: Unleashing the Power of Inclusion: https://lnkd.in/gsyMq6Rk 📘 AI For Inclusion: Promoting Diversity and Equity in the Technology Sector by Paolo Gozdzink 🏳️🌈: https://lnkd.in/erq2u7Ta 📙 The Impact of LGBTQIAPN+ Representation in Companies by Paolo Gozdzink: https://lnkd.in/esVYfAac Stay informed, stay inspired! 🗞Sign up for our Artefact #Data & #Al Digest newsletter: https://lnkd.in/dbbC-3Jr

🎉 [10th Anniversary Party - #China, June 14] Happy birthday to Artefact 🎂 We are 10 years old now and have faith in achieving the next successful decade 🙌

🔥3-Day-to-Go🔥[Artefact Webinar - June 20] Boost Sales & Marketing Performance through A Dual Approach, from the West to China 📢Our webinar on #DataMarketing in China is coming up in 3 days! Don't miss this opportunity to gain valuable insights into resonating with Chinese consumers and thriving in the dynamic market.🚀 🎯 A wide range of topics will presented by Artefact experts Mike Zhu (Partner) and Florian Muller (Consulting Director), including： > THE NEED for data marketing localisation in China: unique customer experience & journey, unique digital & data #ecosystem, unique regulation  > THE PROVEN EFFECT of data marketing localisation in China: x5-10 on customer engagement  > THE START of localisation in China: a business-centric approach vs a tech project 👉 Don’t wait – Pre-register Now!  ⏰ Europe Session: 11:00 - 11:40 AM, GMT+2 (5:00 PM ~ 5:40 PM, GMT+8) 🔗 https://lnkd.in/g9P2vV5j   ⏰ USA Session: 11:00 - 11:40 AM, GMT-4 (11:00 PM ~11:40 PM, GMT+8) 🔗  https://lnkd.in/gVaREDvH 🌐Artefact is a leading global #consulting company dedicated to accelerating data and AI adoption to positively #impact people and organisations. Our 1,500+ employees operate in 21 countries working on projects for more than 1,000 clients.  #DataMarketing #DataConsulting #Localization #China

🗞[Artefact Data & Al Digest May edition with 2 client cases: BNP Paribas and Robertet Group] 💡 GenAI #industrialization is challenging for companies everywhere. The #AIFactory at the BCEF entity of BNP Paribas has already entered this #GenAI industrialization phase, and we also share an interview with Artefact exploring how to overcome the challenges of GenAI’s scalability. The sweet smell of success is also in the air this month! 🏆 Artefact 3000 Studio and #Robertet won The FWA award for their “Scented Connections” Digital Gallery collaboration, showing the beauty of Art and AI. 🏆 The ArGiMi Consortium won the Bpifrance call for GenAI projects. And don’t forget to plan your agendas for the #AdoptAI Summit on June 5th in Paris, at STATION F! 👉 Read here: https://lnkd.in/g5JV9DdX Here is what you’ll learn about in our monthly newsletter: 1️⃣ Client Case BNP Paribas: An AI for efficiency program to accelerate the transformation of the BCEF entity. 🎥 Watch the video testimonial: https://lnkd.in/gK9RMezm 🏦 Read the client case: https://lnkd.in/gQ-AY6Ja 2️⃣ Client Case Robertet Group: How art and AI combine to make fragrance come to life. 🎥 Watch the video: https://lnkd.in/eEnBEkun 🔎 Discover the Digital Gallery: https://lnkd.in/eNVjBeMB 📄 Read the article: https://lnkd.in/evKrRKY7 3️⃣ #Interview of HananIA Mikael OUAZAN by LeMagIT: Cost, user experience, quality, and change are key for the industrialization of GenAI cases. 📰 Read the article: https://lnkd.in/gqzPqmuf 4️⃣ ArGiMi Consortium (Artefact, Giskard and Mistral AI) wins Bpifrance call for generative AI projects. 📖 Read the full press release: https://lnkd.in/gR9Eu9hd 5️⃣ Last chance to register for Artefact’s Adopt AI International #Summit in Paris, Station F, June 5th🎊Secure your place: https://lnkd.in/eNYbuPNG 👉 Set up your full-day agenda composed of an impressive panel of conferences with many CEOs and CDOs of the most prestigious companies in the business & tech areas. Stay informed, stay inspired! 📰 Sign up for our Artefact #Data & #Al Digest newsletter: https://lnkd.in/dbbC-3Jr