Collection: BIPOC Brands

Many of you asked - how can you support our BIPOC (Black, Indigenous, and People of Color) clean beauty brands? We're incredibly proud of those we carry; awesome founders, awesome products. We've highlighted them here:

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Introducing SOSHE Beauty

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Introducing SOSHE Beauty

Frequently Asked Questions

  • What are black-owned clean beauty brands?
    Black-owned clean beauty brands are skincare and cosmetic companies owned by individuals from the Black community that prioritize clean, non-toxic formulations. These brands are significant in the skincare industry as they bring diverse perspectives, foster inclusivity, and often focus on addressing specific needs within the Black community. Prominent examples include Fenty Beauty by Rihanna, which is celebrated for its broad shade range and inclusive approach, and Juvia’s Place, known for its vibrant colors and high-quality formulations.
  • Why should I choose black-owned skincare products?
    Choosing black-owned skincare products supports diversity and representation in the beauty industry, helps address unique skincare needs, and promotes economic empowerment within the Black community. These brands often commit to inclusivity and clean ingredients, ensuring their products cater to various skin types and concerns while avoiding harmful chemicals. By supporting these brands, consumers contribute to a more equitable and diverse marketplace.
  • Are black-owned skincare products suitable for all skin types?
    Yes, black-owned skincare products are designed to cater to all skin types, including those with specific concerns such as hyperpigmentation, dryness, or sensitivity. These brands often emphasize inclusivity in their product formulations, ensuring that their offerings address a broad range of skin types and needs. For instance, brands like Black Girl Sunscreen offer products that are effective for various skin types while avoiding harmful ingredients.
  • What makes black-owned skincare brands stand out?
    Black-owned skincare brands stand out due to their unique innovation and dedication to addressing specific skincare concerns often overlooked by mainstream brands. They frequently emphasize natural, clean ingredients and may incorporate culturally inspired practices or formulations. Additionally, many of these brands engage in community-focused initiatives, such as mentoring programs, partnerships with local businesses, and contributions to social causes, enhancing their impact beyond the beauty industry.
  • How do I know if a skincare brand is truly black-owned?
    To verify if a skincare brand is truly black-owned, look for certifications from organizations like the Black Owned Beauty Association, or check if the brand is listed on directories that feature black-owned businesses. Additionally, many black-owned brands proudly share their ownership information on their websites or product packaging. Engaging with brand founders’ stories and missions can also provide insights into their ownership and authenticity.