BIRKENSTOCK

We’re excited to bring the BIRKENSTOCK 250th Anniversary Special Exhibition - The Hourglass to Taipei. As we continue our global journey, the exhibition arrives at the renowned Songshan Cultural and Creative Park—a hub for nurturing creativity and innovation in Taipei. From our very first innovation—the BIRKENSTOCK footbed—we have always sought to enrich our customers' lives by creating good shoes for all occasions. This special activation explores the rich heritage, craftsmanship, and timeless values that have defined BIRKENSTOCK for 250 years. Dates: August 15 - September 8 | 11:00 AM - 6:00 PM Location: Songshan Cultural and Creative Park - Island 133, Taipei #BIRKENSTOCK #Innovation

We’re excited to announce the launch of the latest drop from our 1774 Eternal Sunshine collection, featuring the brand-new 1774 ELISCU clog. The August Edit brings a fresh wave of innovation and style, perfectly capturing the vibrant energy of Los Angeles. The 1774 ELISCU reimagines the traditional clog, featuring light and dark washed denim with leather-covered footbeds and quilted contrast stitching inspired by classic denim workwear. Designed with BIRKENSTOCK’s legendary footbed, the 1774 ELISCU offers unparalleled support for both indoor and outdoor wear, making it a versatile addition to any wardrobe. The August Edit also includes the elegant 1774 MADRID and 1774 MILANO sandals in luxurious glazed leather, adding a touch of glamour to your summer nights, and the relaxed 1774 ARIZONA and 1774 MILANO sandals in soft, stone-washed denim, embodying the laid-back cool of the 90s. At BIRKENSTOCK, we are committed to pushing the boundaries of footwear design while staying true to our heritage of craftsmanship and quality. The 1774 Eternal Sunshine August Edit is a testament to this dedication, offering a unique blend of style and innovation. Eternal Sunshine is available now on 1774.com and select global retailers. #Birkenstock #innovation #design

We are thrilled to announce the opening of our newest store at U Walk in Jeddah, Kingdom of Saudi Arabia! U Walk Jeddah is redefining the retail landscape, set to become the city’s premier lifestyle destination for shopping, dining, and entertainment. Located on the western coast of the Red Sea, Jeddah is a city rich in history, economic significance, and cultural vibrancy. This latest opening marks our third store in Jeddah, reinforcing our commitment to expanding our footprint and bringing our beloved products closer to our valued customers. BIRKENSTOCK  U Walk, Jeddah Ground Floor, Near Gate 2 3467 Prince Sultan Road , Al Zahra District Jeddah, Saudi Arabia #birkenstock #storeopening

Bonjour Paris! We’re thrilled to announce the opening of our very first own store in the heart of Paris!  Located in the vibrant Le Marais, just steps from the Centre Pompidou and Paris City Hall, this uniquely designed 130 square meter store will bring the footbed experience directly to our brand's fans and those to become.  The store concept is a testament to the city's heritage and the brand's core values of function, quality and tradition. The gypsum walls are a reminder that Paris was built over ancient quarries of this rock, leather and cork, which are at the heart of the BIRKENSTOCK footbed, are also prominently featured in the space. In the light of BIRKENSTOCK’s celebration of 250-years in shoemaking tradition. What better way to celebrate this than by opening our first retail store in Paris! For the opening, the brand new NATURAL ACTIVE RECOVERY PACK with the innovative Active Recovery footbed, a special edition Birki Air 2.0 and the all new cork tools will be available in a limited edition. While you wait for the opening ceremony of the Olympic Games on the Seine, come and visit our new store in Le Marais. Bienvenue à vous tous ! BIRKENSTOCK Paris – open from Saturday!   Store Address: 17 Rue des Archives, 75004 Paris  Opening hours: Monday-Saturday, 10:30am – 7:30pm 

Howdy Austin!   We’re thrilled to announce the opening of our store in Austin, Texas. Located on South Congress Avenue, BIRKENSTOCK joins this energetic district known for its unique blend of shopping, music, dining and culture.   Designed with a focus on quality and craftsmanship, the store's interior highlights signature BIRKENSTOCK materials of cork, felt and leather. A brand history wall with archive materials and artifacts commemorates the 250 years of our brand. Wherever we go, the local community is at the forefront. To mark our Austin launch, local filmmaker Bradley Beesley and photographer Greg Giannukos captured sandlot baseball team Texas Playboys at The Long Time, where they play ball, connect and just have fun. The campaign captures players and fans celebrating community and creativity—the heart of Austin and its people.   The opening of the Austin store marks the sixth BIRKENSTOCK owned-retail store in the United States alongside locations in New York City, Brooklyn, Venice Beach, Miami and Marin County. So, welcome to our new store, Y’all!     BIRKENSTOCK Austin 1007 South Congress Ave, Austin TX 78704, Opening hours: 10:00AM-7:00PM Monday-Saturday and 11:00AM-6:00PM Sunday.

We are thrilled to welcome Evelyn Chua to the BIRKENSTOCK family as our new Managing Director for South-East Asia and Down Under. Evelyn will be leading the region from our regional headquarters in Singapore, overseeing operations across Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, and New Zealand. "I’ve always been a firm believer of the footbed. In my university days, I only wore my two pairs of Madrid and my Mayari. Our brand enjoys a strong awareness in the region. I am convinced that its margin for growth is still enormous.” says Evelyn Chua. With this high-profile recruitment, the inventor of the footbed aims to further deepen its footprint within this dynamic region, elevate BIRKENSTOCK’s positioning across all channels and push innovative retail formats. Klaus Baumann, Chief Sales Officer of the BIRKENSTOCK Group: “South-East Asia is a region with a huge growth potential. With the additional capacity that we can allocate since the go-live of our new plant in Pasewalk, we are now able to meet the needs of the Asian customers for our products. I am convinced that Evelyn Chua is the perfect leader to manage our presence in this very important region. Welcome aboard!” We wish you a fantastic start into your journey with BIRKENSTOCK Evelyn Chua!!!  

Celebrating our BLUE FOOTBED: A tribute to the orthopedic and cultural heritage of BIRKENSTOCK To celebrate our brand-new BLUE FOOTBED, now available as a stand-alone insole for closed-toe shoes, and the upcoming release of the BOOK OF BIRKENSTOCK and our most recently launched corporate history book“BIRKENSTOCK: The Evolution of a Universal Purpose and Zeitgeist Brand”, BIRKENSTOCK hosted around 300 guests – industry voices, journalists, influencers and brand supporters – at its Parisian office in the heart of the Marais district on June 20 and 21, during Paris Fashion Week. Guests began their visit by exploring Henry Leutwylers' stunning images from the book “Walk with me”, part of the book multiple “Old Mills Never Die”. This is a set of five photo books curated and published by Steidl Publisher – each highlighting a different aspect of our brand – which will be launched in July 2024 to embrace an emblematic year, celebrating a quarter of a millenium of tradition in shoe making. This exhibition of still-life objects which bring our archive to life in an artistic, visually appealing and contemporary way, will tour the world throughout the year and will be presented in various cities, including London, Tokyo, Seoul, Singapore, Shanghai and Melbourne. Our activation in Paris also allowed us to unveil our 250 years digital experience, a pioneering microsite that will serve as our world-first digital brand encyclopedia. This platform will soon be online. Stay tuned… However, the centerpiece and ultimate star of this event was definitely our brand new BLUE FOOTBED. The latest iteration of our original footbed is now available as a standalone insole for closed-toe shoes. This innovation embodies the core of our product philosophy, allowing you to enjoy the original footbed experience, even when you’re not wearing BIRKENSTOCK footwear. The best of both worlds, so to speak. A big thank you to the EU Brand Communications team and BIRKENSTOCK Group Communications, especially Marion Legrand Krzysztof Rodziewicz Christian Tarcea Theodor Haugk Clémence Genevard Christian Meister Laura Schafferschik Frederic Therin Simon Kahles

BIRKENSTOCK 1774 Presents: Eternal Sunshine Introducing Eternal Sunshine, a two-part collection paying tribute to Los Angeles and its timeless, eclectic energy. Beautifully capturing the essence of L.A. through blissful scenarios, our new collection showcases shapes and fabrics in vibrant citrus hues, complemented by shades of blue, olive, and burgundy. These colors evoke memories of endless summers under the sun, portraying a utopian vision where light is the ultimate source of energy. This collection celebrates the rich BIRKENSTOCK archive, featuring iconic designs reimagined with new fabrications and finishings like leather piping and signature monochromatic buckles. Our materials, crafted with specialized techniques, offer a unique contrast between rustic and pop, modern and retro, reminiscent of Southern California’s nostalgic charm from the late 20th century. The first release brings the ARIZONA and MILANO in spray-painted raffia, paying homage to the Golden Age of 1960’s surf culture. Additionally, the ARIZONA and FLORIDA in milky PVC nod to the plexiglass interior design trends of the 1970’s, blending seamlessly with the wearer’s skin tone for a distinctive look. Eternal Sunshine is available now on 1774.com and select global retailers. #Birkenstock1774

👣 Stepping into Tradition: A BIRKENSTOCK Meet-Up in Shanghai! 👣 Last weekend, we had the absolute pleasure of celebrating 250 years of shoemaking tradition with our incredible Birki Lover community in the heart of Shanghai Zhang Yuan. Inspired by the vibrant culture of Shanghai's historic lanes (Nong Tang), our event was a true homage to the city's spirit. We invited urbanites to immerse themselves in the essence of our brand, where every step tells a story. From a pulled rickshaw adorned with BIRKENSTOCK shoe boxes to a cozy sitting area crafted from our signature cork, every detail reflected our core values intertwined with cultural highlights. Our shoe care station for beloved Birks on the road was a hit, ensuring that every pair stays as timeless as the memories made in them. But the highlight? Our Naturgewolltes Gehen experience, where everyone embraced the joy of walking barefoot on our sensory area, connecting with the ground beneath in a truly unforgettable way. Thank you to everyone who joined us in celebrating this milestone moment. Here's to many more steps together on this incredible journey! #BIRKENSTOCK #ShanghaiMeetUp #TraditionMeetsInnovation

Birkenstock Holding plc (“BIRKENSTOCK”, the “Company” or “we”, NYSE: BIRK) today announces financial results for the second quarter of fiscal 2024, ended March 31, 2024. The Company reports record second quarter 2024 revenue and year-over-year growth of 23% on a constant currency basis, driven by continued strong consumer demand for its products across all segments, channels and categories.