BIRKENSTOCK

Howdy Austin!   We’re thrilled to announce the opening of our store in Austin, Texas. Located on South Congress Avenue, BIRKENSTOCK joins this energetic district known for its unique blend of shopping, music, dining and culture.   Designed with a focus on quality and craftsmanship, the store's interior highlights signature BIRKENSTOCK materials of cork, felt and leather. A brand history wall with archive materials and artifacts commemorates the 250 years of our brand. Wherever we go, the local community is at the forefront. To mark our Austin launch, local filmmaker Bradley Beesley and photographer Greg Giannukos captured sandlot baseball team Texas Playboys at The Long Time, where they play ball, connect and just have fun. The campaign captures players and fans celebrating community and creativity—the heart of Austin and its people.   The opening of the Austin store marks the sixth BIRKENSTOCK owned-retail store in the United States alongside locations in New York City, Brooklyn, Venice Beach, Miami and Marin County. So, welcome to our new store, Y’all!     BIRKENSTOCK Austin 1007 South Congress Ave, Austin TX 78704, Opening hours: 10:00AM-7:00PM Monday-Saturday and 11:00AM-6:00PM Sunday.

We are thrilled to welcome Evelyn Chua to the BIRKENSTOCK family as our new Managing Director for South-East Asia and Down Under. Evelyn will be leading the region from our regional headquarters in Singapore, overseeing operations across Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, and New Zealand. "I’ve always been a firm believer of the footbed. In my university days, I only wore my two pairs of Madrid and my Mayari. Our brand enjoys a strong awareness in the region. I am convinced that its margin for growth is still enormous.” says Evelyn Chua. With this high-profile recruitment, the inventor of the footbed aims to further deepen its footprint within this dynamic region, elevate BIRKENSTOCK’s positioning across all channels and push innovative retail formats. Klaus Baumann, Chief Sales Officer of the BIRKENSTOCK Group: “South-East Asia is a region with a huge growth potential. With the additional capacity that we can allocate since the go-live of our new plant in Pasewalk, we are now able to meet the needs of the Asian customers for our products. I am convinced that Evelyn Chua is the perfect leader to manage our presence in this very important region. Welcome aboard!” We wish you a fantastic start into your journey with BIRKENSTOCK Evelyn Chua!!!  

Celebrating our BLUE FOOTBED: A tribute to the orthopedic and cultural heritage of BIRKENSTOCK To celebrate our brand-new BLUE FOOTBED, now available as a stand-alone insole for closed-toe shoes, and the upcoming release of the BOOK OF BIRKENSTOCK and our most recently launched corporate history book“BIRKENSTOCK: The Evolution of a Universal Purpose and Zeitgeist Brand”, BIRKENSTOCK hosted around 300 guests – industry voices, journalists, influencers and brand supporters – at its Parisian office in the heart of the Marais district on June 20 and 21, during Paris Fashion Week. Guests began their visit by exploring Henry Leutwylers' stunning images from the book “Walk with me”, part of the book multiple “Old Mills Never Die”. This is a set of five photo books curated and published by Steidl Publisher – each highlighting a different aspect of our brand – which will be launched in July 2024 to embrace an emblematic year, celebrating a quarter of a millenium of tradition in shoe making. This exhibition of still-life objects which bring our archive to life in an artistic, visually appealing and contemporary way, will tour the world throughout the year and will be presented in various cities, including London, Tokyo, Seoul, Singapore, Shanghai and Melbourne. Our activation in Paris also allowed us to unveil our 250 years digital experience, a pioneering microsite that will serve as our world-first digital brand encyclopedia. This platform will soon be online. Stay tuned… However, the centerpiece and ultimate star of this event was definitely our brand new BLUE FOOTBED. The latest iteration of our original footbed is now available as a standalone insole for closed-toe shoes. This innovation embodies the core of our product philosophy, allowing you to enjoy the original footbed experience, even when you’re not wearing BIRKENSTOCK footwear. The best of both worlds, so to speak. A big thank you to the EU Brand Communications team and BIRKENSTOCK Group Communications, especially Marion Legrand Krzysztof Rodziewicz Christian Tarcea Theodor Haugk Clémence Genevard Christian Meister Laura Schafferschik Frederic Therin Simon Kahles

BIRKENSTOCK 1774 Presents: Eternal Sunshine Introducing Eternal Sunshine, a two-part collection paying tribute to Los Angeles and its timeless, eclectic energy. Beautifully capturing the essence of L.A. through blissful scenarios, our new collection showcases shapes and fabrics in vibrant citrus hues, complemented by shades of blue, olive, and burgundy. These colors evoke memories of endless summers under the sun, portraying a utopian vision where light is the ultimate source of energy. This collection celebrates the rich BIRKENSTOCK archive, featuring iconic designs reimagined with new fabrications and finishings like leather piping and signature monochromatic buckles. Our materials, crafted with specialized techniques, offer a unique contrast between rustic and pop, modern and retro, reminiscent of Southern California’s nostalgic charm from the late 20th century. The first release brings the ARIZONA and MILANO in spray-painted raffia, paying homage to the Golden Age of 1960’s surf culture. Additionally, the ARIZONA and FLORIDA in milky PVC nod to the plexiglass interior design trends of the 1970’s, blending seamlessly with the wearer’s skin tone for a distinctive look. Eternal Sunshine is available now on 1774.com and select global retailers. #Birkenstock1774

👣 Stepping into Tradition: A BIRKENSTOCK Meet-Up in Shanghai! 👣 Last weekend, we had the absolute pleasure of celebrating 250 years of shoemaking tradition with our incredible Birki Lover community in the heart of Shanghai Zhang Yuan. Inspired by the vibrant culture of Shanghai's historic lanes (Nong Tang), our event was a true homage to the city's spirit. We invited urbanites to immerse themselves in the essence of our brand, where every step tells a story. From a pulled rickshaw adorned with BIRKENSTOCK shoe boxes to a cozy sitting area crafted from our signature cork, every detail reflected our core values intertwined with cultural highlights. Our shoe care station for beloved Birks on the road was a hit, ensuring that every pair stays as timeless as the memories made in them. But the highlight? Our Naturgewolltes Gehen experience, where everyone embraced the joy of walking barefoot on our sensory area, connecting with the ground beneath in a truly unforgettable way. Thank you to everyone who joined us in celebrating this milestone moment. Here's to many more steps together on this incredible journey! #BIRKENSTOCK #ShanghaiMeetUp #TraditionMeetsInnovation

Birkenstock Holding plc (“BIRKENSTOCK”, the “Company” or “we”, NYSE: BIRK) today announces financial results for the second quarter of fiscal 2024, ended March 31, 2024. The Company reports record second quarter 2024 revenue and year-over-year growth of 23% on a constant currency basis, driven by continued strong consumer demand for its products across all segments, channels and categories.

Hello Shanghai! We are thrilled to announce the opening of a three-month pop-up experience located in the heart of Shanghai’s historical Zhang Yuan compound in China. This iconic landmark, steeped in a century of rich history, perfectly complements our 250-year legacy of craftsmanship and innovation. Step into the Shanghai traditional “shikumen” style house and experience the work of BIRKENSTOCK and our brand purpose to enable walking as nature intended. Immerse yourself in exclusive archival content through the hourglass exhibition and explore our wide collection of classic styles, new materials and exclusive designer collaborations. The Shanghai Zhang Yuan pop-up store experience underlines our continued commitment to the region and invites customers on an unforgettable brand journey. BIRKENSTOCK Shanghai Zhang Yuan Pop-Up Store W6-1, No. 230 North Maoming Road, Shanghai, China. Opening Dates: April 25th to July 24th, 2024. #birkenstock #storeopening

Hello Nagoya! We’re thrilled to announce the opening of our Nagoya Concept Store in Sakae, Nagoya in Japan. The new store pays homage to Nagoya, a city known worldwide for its manufacturing industries and is designed with inspirations from our German factories. Upon entering the store, your eyes will be drawn to the 77 iconic blue container boxes which originate from our German factories. The opposite wall is designed with various natural materials used in the production of our classic products and the original BIRKENSTOCK footbed. Big rolls of natural jute and European suede leather in 3 colors decorate the wall, reflecting quality and craftmanship. When you step into the Nagoya Concept Store, it will give you a feeling of being right there, in one of our BIRKENSTOCK factories in Germany, where our products are made. The store features a wide selection of popular classic items, the newest releases, and collections from the 1774 high-end line. This is our third BIRKENSTOCK concept store designed and directly operated by the brand in Japan, it follows the opening of our Shinjuku Concept Store in March. BIRKENSTOCK NAGOYA CONCEPT STORE SAKAE PLACE 1F 3-27-1 Sakae Naka-Ku Nagoya-Shi Aichi, Japan Phone: 052-228-3310 Opening hours: 11:00-20:00 #birkenstock #storeopening

BIRKENSTOCK is excited to introduce the SHINJUKU. Designed with a focus on durability and functionality, this new style takes inspiration from the creative and flashing hub Shinjuku, a bustling district nestled within the vibrant cityscape of Tokyo, Japan. The shoe's unique construction embodies our brand purpose to enable waking as nature intended plus provides excellent traction and stability on any surface. The anatomically shaped cork-latex footbed is lined with microfiber and the optimized one-component outsole is designed to allow water to drain easily and enable street usage on concrete grounds. Flex grooves at the forefoot and the heel strike enable the foot to roll off smoothly. Its innovative sole provides great abrasion resistance and increased durability while a foam-padded high-quality nubuck heel pad adapts to the foot. The shoe’s sturdy, water-repellant upper is made from high quality materials that are built to last. The SHINJUKU features a newly invented, fast-opening, full-metal rust-proof buckle and a matchless stitched-on webbing which completes the outdoor-inspired shoe. This unique design is perfect for those who love to make a statement. The new style is a testament to BIRKENSTOCK’s commitment to quality, craftsmanship and innovation. Learn more here: https://lnkd.in/gvZwdNMv #birkenstock #innovation

Hey Mumbai!   We're thrilled to announce the grand opening of our very first flagship store in India! Nestled right on Linking Road in Mumbai, our expansive 1600 square foot flagship store is a stunning blend of modern design and traditional Indian heritage.   Drawing inspiration from iconic landmarks like the Gateway of India, our store seamlessly blends India's rich cultural tapestry with BIRKENSTOCK's global identity. Step inside and you'll find a space adorned with natural materials like cork, jute, and leather, embodying our values of functionality, quality, and tradition. Plus, you can't miss the larger-than-life replica of our original BIRKENSTOCK footbed, handcrafted by local copper artisans.   Our Mumbai flagship store will be our customer’s go-to spot for all things BIRKENSTOCK, featuring seasonal collections, fresh takes on our classic styles, new materials, and exclusive designer collaborations. Get ready for special drops from our creative studio and premium brand '1774'.   The opening marks a pivotal moment that underlines our continued commitment to the region and invites customers on an unforgettable brand journey. Experience the world of BIRKENSTOCK and its mission to enable walking as nature intended, and see craftsmanship and quality made in Germany come to life!   #birkenstock #storeopening