🌍 UNICEPTA awarded with EcoVadis Bronze Certificate In today’s business landscape, #sustainability must not just be a buzzword – it needs to be a critical component of corporate strategy for every business. The EcoVadis rating, recognized globally, helps us evaluate and enhance our processes, ensuring we meet the highest standards in environmental, social, and ethical practices. This certification is a testament to our unwavering commitment to #CorporateSocialResponsibility and sustainable business practices—and we are aiming for even more. Every day, we work hard to improve every aspect of our organization, and we will continue to strive for even better ratings. This recognition also underscores our dedication to aligning with international standards and meeting regulatory requirements. 🔗 Learn more about our corporate responsibility initiatives and our commitment: https://lnkd.in/enau6Frz #UNICEPTA #listentotheworld
UNICEPTA
Öffentlichkeitsarbeit und Kommunikationsdienste
Cologne, NW 3.866 Follower:innen
A leading global provider of AI-powered Media Intelligence solutions
Info
UNICEPTA is a leading global provider of Media Intelligence Solutions. With AI-driven technology and human ingenuity, UNICEPTA analyzes globally available content from social, online, print, TV and broadcast media as well as numerous other data sources - in real time and at any other desired time. In short, UNICEPTA allows companies to listen better and devise appropriate actions. The analyses and insights serve global companies, organizations and brands as a basis for decisions in communications and marketing as well as corporate management. UNICEPTA’s offices are located in Berlin, Cologne (Headquarters), Krakow, London, Paris, São Paulo, Shanghai, Washington DC und Zurich.
- Website
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https://www.unicepta.com
Externer Link zu UNICEPTA
- Branche
- Öffentlichkeitsarbeit und Kommunikationsdienste
- Größe
- 201–500 Beschäftigte
- Hauptsitz
- Cologne, NW
- Kunst
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 1996
- Spezialgebiete
- Media Analysis, Media Monitoring, Research Service, Analytics & Insights, Digital Information Management, Corporate Brand Newsrooms, Active Listening, CEO Reputation, Corporate Reputation, Marketing Intelligence, Campaign Tracking, Brand Profiling, Social Listening, Information Platforms und Stakeholder Engagement
Orte
Beschäftigte von UNICEPTA
Aktualisierungen
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🔍 Exploring the overlooked aspects of diversity in #CorporateCommunication Diversity is key in modern #ESG communication, but are we fully addressing all aspects of diversity in our awareness days and authentic #inclusion messaging? While Pride Month plays a significant role in public outreach, other critical aspects of diversity, such as Disability Pride Month and Autistic Pride Day, often remain in the shadows. Our analysis reveals that, despite their potential for high engagement, discussions around disability-related topics tend to taper off quickly. By addressing these communication gaps, corporations can fulfill a critical need and drive substantial engagement. 📊 Key Insights - Quick Response: The window of opportunity for active discourse is brief. - Missed Opportunities: #AutisticPrideDay remains an underutilized occasion for impactful communication. - Strategic Communication: Companies that address these gaps can not only strengthen their ESG messaging but also contribute significantly to fostering a genuinely inclusive corporate culture. #listentotheworld #DisabilityDiversity
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We’re proud to share that UNICEPTA's data has been featured in a recent Handelsblatt article by Ben Mendelson, shedding light on which associations hold the most influence in German politics. Our analysis, covering over 4,000 articles in leading media outlets, reveals surprising trends—it's not always the biggest spenders who have the most sway. Notably, BDI - Bundesverband der Deutschen Industrie e.V. topped the list for the most citations, with GDV Gesamtverband der Deutschen Versicherungswirtschaft e.V. and DIHK also standing out for their media presence. The article emphasizes the value of data-driven #insights in understanding the true landscape of political influence. At UNICEPTA, we’re committed to delivering high-quality media analysis that drives transparency and informed decision-making. 🔗 https://lnkd.in/eTH-_CnU (Paywall) #listentotheworld #DataDriven #PoliticalInfluence #Transparency #UNICEPTA #MediaAnalysis #Handelsblatt
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Who’s driving innovation in the #automotive industry? In today's fast-paced automotive landscape, #innovation is more than just a buzzword – it’s a competitive necessity. In this highly dynamic and contested market, innovation has become the key differentiator for OEMs shaping the #FutureOfMobility. Our Mobility Innovation Ranking for the first half of 2024, led by UNICEPTA’s Silke Nehlig, in cooperation with Automobilwoche, highlights how leading brands are setting new benchmarks in #eMobility, autonomous driving, and connected services. We dive deep into public conversations, exploring how car manufacturers are perceived in (online) news media and how they are driving conversations on social media. Find out who’s leading the charge and which brands are striking the right tone with their target audiences in this article (available for purchase in German only): https://lnkd.in/dXKGmuVt #listentotheworld
Technische Innovationen: Mercedes führt im Medien-Ranking
automobilwoche.de
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Sports events on the global stage not only attract millions of viewers but also provide prime opportunities for corporations to leverage #sponsorship for #brandexposure and product promotion. In this month’s issue of #prmagazin, UNICEPTA's Kai Niehus explores how brands like Deutsche Telekom, adidas, and Deutsche Bahn captured the spotlight during #EURO2024. Discover a preview of our in-depth analysis (article available in German): https://lnkd.in/ep-VKP9v We investigate whether viral moments, such as Merih Demiral's politically charged wolf salute, detract from the sport and impact media coverage of sponsors – revealing how sponsorship is evolving in today's media landscape. Curious about our analysis? Look at the comments to download the full report #listentotheworld
Die Titelstory der neuen #prmagazin-Ausgabe dreht sich um Volocopter. Der 2011 gegründete Flugtaxi-Hersteller ist längst kein Start-up mehr, hat aber bis heute kein einziges Modell verkauft – und wenn die Zulassung ausbleibt, steht das Unternehmen vor dem Aus. Keine einfachen Bedingungen für hochfliegende Kommunikationspläne. „Alles oder nichts“, lautet deshalb die Headline des Stücks. Im Kommunikations-Cockpit des Flugtaxibauers sitzt seit Februar 2023 Katharina Agüera. Sie und ihre Besatzung strotzen – trotz allem – vor Optimismus, wie unsere Autorin Jennifer Spatz von ihrem Besuch in Bruchsal bei Karlsruhe berichtet. Was Agüera und ihr Team bisher geschafft haben und welche Pläne sie verfolgen, steht im neuen prmagazin. 👉 Die Titelstory zum Anlesen: https://lnkd.in/eq8-QyFY Und es gibt natürlich weitere spannende Themen im August-Heft: ➡ UNICEPTA analysiert für das prmagazin, welche Marken während der Fußball-EM 2024 besonders punkten konnten und welche Spieler die Medien dominierten. | Kai Niehus ➡ Die Wirtschaftsanwälte Patrick Schroeder (Freshfields Bruckhaus Deringer) und Prof. Dr. Thomas Klindt (Noerr) erklären, wieso Deepfakes eine „epische“ neue Herausforderung für die Zusammenarbeit von Juristen und Kommunikatoren sein werden. ➡ Judith Borowski, Geschäftsführerin des sächsischen Uhrenhersteller NOMOS Glashütte, spricht im Interview über den Rechtsruck in Deutschland – und Demokratie-Workshops für ihre Mitarbeitenden. ➡ Viele Unternehmen bauen derzeit Personal ab und setzen dafür teils milliardenschwere #Abfindungsprogramme auf. Wie man sie kommunikativ begleiten sollte (und wie nicht), hat Kathi Preppner recherchiert. ➡ Im #Pressestellentest wollten wir von den großen #KI-Unternehmen wissen, was sie vom AI Act der Europäischen Union halten. Nur ein Kandidat schafft die Bestnote. ➡ KI ermöglicht Angreifern Desinformationskampagnen und Cyberangriffe von völlig neuer Qualität. Hybride geostrategische Krisenszenarien bedrohen nun zunehmend auch die Wirtschaft. | Armin Sieber Jörg Hoewner Alle August-Themen im Überblick findet Ihr hier: https://lnkd.in/eCJGXutC Die prmagazin-Redaktion wünscht eine inspirierende Lektüre!
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UNICEPTA hat dies direkt geteilt
🏆 We are celebrating the success of the Paris Olympics by taking an in-depth look at the public discourse surrounding the Games! Download Part II of our Paris Olympics report now and leverage key insights in #corporatecommunication. https://lnkd.in/eQc8QStu #PARIS2024 concluded with a spectacular performance from the US team, which secured the most medals and captivated audiences worldwide. Our final analysis uncovers key trends in media coverage, highlights standout athletes and sponsors, and focuses on the most engaging debates. Leverage these free insights to discover how the Games were perceived by the public and in the media. 📊 Unlock the Power of #MediaInsights · Success in Sports: Learn which disciplines and athletes are driving the most engagement · Controversies in Organisation: Explore the public perception of non-sporting topics related to the Games. · Sponsoring the Games: Discover how well #brands succeed in standing out on the global stage. #listentotheworld
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🏆 We are celebrating the success of the Paris Olympics by taking an in-depth look at the public discourse surrounding the Games! Download Part II of our Paris Olympics report now and leverage key insights in #corporatecommunication. https://lnkd.in/eQc8QStu #PARIS2024 concluded with a spectacular performance from the US team, which secured the most medals and captivated audiences worldwide. Our final analysis uncovers key trends in media coverage, highlights standout athletes and sponsors, and focuses on the most engaging debates. Leverage these free insights to discover how the Games were perceived by the public and in the media. 📊 Unlock the Power of #MediaInsights · Success in Sports: Learn which disciplines and athletes are driving the most engagement · Controversies in Organisation: Explore the public perception of non-sporting topics related to the Games. · Sponsoring the Games: Discover how well #brands succeed in standing out on the global stage. #listentotheworld
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Kamala Harris has announced her running mate, and the presidential race is accelerating quickly! The announcements of the top candidates' running mates have sparked a surge in social media discussions. Today, we dive into the latest #USelections insights. 📊 While many Democratic supporters are celebrating Tim Walz’s VP nomination, particularly on X, there’s a notable rise in emotional, negative sentiment across the board. Surprisingly, Tim Walz not only garners high engagement swiftly but also enjoys the most positive sentiment among all presidential candidates. Kamala Harris has surpassed Biden in media engagement and now ranks second behind #DonaldTrump in terms of #MediaExposure. She’s achieved 42.7 million mentions in articles and posts regarding her pivotal role in this contentious race. Stay tuned for more election insights coming your way soon! 🔔 #insights #listentotheworld
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#Paris2024 highlights at the halfway mark! 🥇 Athletic Excellence: Simone Biles stands unmatched – Whether with precious metal around her neck or on #SocialMedia. With 7.4 million engagement she dominates both social media and gymnastics, pushing it to be the most-discussed sport during the first half of the Olympics. 🥈 Focus on #Sustainability: Efforts to make the games more sustainable have been met with mixed reactions. Issues like the condition of the Seine River (54% negative sentiment) and the athletes' village (29% negative sentiment) have drawn criticism. 🥉 Sponsors in the Spotlight: Samsung Electronics tops the list of most visible sponsors by leaps and bounds, reaching over 270 billion people. Thanks to the innovative #marketing campaign the Galaxy Z Flip is setting the scene at award ceremonies. We share insights into what’s driving conversation during the first 9 days of the Olympics. Download the first part of our research impulse for free today and stay tuned for updates, when we share our final analysis for the second half of the games next week. https://lnkd.in/e5kYUmdR
UNICEPTA Impulse: Paris Olympics
products.unicepta.com
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2024 is #election year. Almost half of the world’s population will vote or already has voted in over 60 countries. The most anticipated election this year – the US election – is already in full swing. And the events have truly come thick and fast. No longer just in national media coverage or on the stages of local election events, the battle between the largest parties in the USA, the #Democrats and the #Republicans, is in full spotlight of the international press. Our latest media analysis findings reveal that: 📺The prestigious presidential TV debate between President Joe Biden and ex-President Donald Trump back in June shifted public attention, spotlighting Donald Trump, especially after the attempt on his life and the performance by Joe Biden 📉 The attempted assassination on Trump in Pennsylvania had only a short-lived effect on coverage 📢 #KamalaHarris's prominence in the political arena increased as calls for Biden's resignation grew louder 🔍 Her visibility reached new heights once Biden officially announced his withdrawal Stay tuned – we will share more insightful findings next week! #listentotheworld