American Family Insurance Amphitheater

The American Family Insurance Amphitheater (formerly known as the Marcus Amphitheater) is an amphitheater on the south end of the Henry Maier Festival Park in Milwaukee, Wisconsin. The amphitheater serves as the venue for headlining acts performing at Summerfest. It also plays host to a variety of concerts and events during the spring, summer and fall.

American Family Insurance Amphitheater
Amphitheater in July 2024
Map
Former namesMarcus Amphitheater (1987-2017)
Address200 North Harbor Drive
Milwaukee, Wisconsin
LocationHenry Maier Festival Park
TypeAmphitheater
Capacity23,000
Construction
Opened1987
Renovated2018-19
Website
amfamamp.com

History

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2012 concert
 
View of the adjacent Hoan Bridge from the venue

The Marcus Amphitheater was built after an extremely overcrowded Huey Lewis and the News concert in 1984, which drew 30,000 fans to a space suited for 15,000.[1] The amphitheatre has a capacity of 23,000 (9,200 seats under pavilion, 7,000 reserved seats on lawn and 6,800 general admission seats). It was completed in 1987, with the principal contribution from the Marcus Corporation.

In September 2018, demolition began on the original Marcus Amphitheater which would be replaced with a new $50 million American Family Insurance Amphitheater.[2]

See also

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References

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  1. ^ "Huey Lewis's Old, Weird America". ESPN Internet Ventures. Retrieved 6 May 2021.
  2. ^ "Summerfest begins demolition of the American Family Amphitheater Tuesday". OnMilwaukee. September 24, 2018. Retrieved 6 May 2021.
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43°01′38″N 87°53′51″W / 43.027162°N 87.897613°W / 43.027162; -87.897613