A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]
Examples
editLand | Organization | Name | Excludes | Reference |
---|---|---|---|---|
Belgien | Belgian Association of Marketing | Robinson list | ||
Vereinigtes Königreich | Data & Marketing Association | Telephone Preference Service | Telefon | |
Mailing Preference Service (The MPS list) | ||||
Kanada | Canadian Radio-television and Telecommunications Commission |
National Do Not Call List | Telefon | |
Canada Post | Consumers' Choice program | Mail (unaddressed) | ||
Addressed advertising reduction | Mail (addressed) | |||
Finnland | Data & Marketing Association of Finland | Mailing and telephone preference services | Mail, Phone | |
Frankreich |
|
|||
Italien | Fondazione Ugo Bordoni |
|
||
Spanien | Asociación Española de Economía Digital | Robinson list | ||
Schweden | NIX-Telefon |
|
Telefon | |
Vereinigte Staaten | Federal Trade Commission | National Do Not Call Registry | Telefon | |
Australien | Australian Communications and Media Authority | Do Not Call Register | Telefon | |
Neuseeland | The Marketing Association | New Zealand Name Removal Service | Mail, Phone | |
Singapur | Personal Data Protection Commission | Do Not Call Registry | Telefon |
See also
editReferences
edit- ^ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.
- ^ "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
- ^ "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
- ^ "Consumers' Choice program". Retrieved 2023-10-24.
- ^ "How to reduce the amount of advertising mail you receive". Retrieved 2023-10-24.
- ^ "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
- ^ "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.
- ^ "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
- ^ "The NIX registry". Kontakta. Retrieved 24 Aug 2024.
- ^ "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
- ^ Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. Retrieved 30 October 2011.
- ^ "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
- ^ "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. Retrieved 8 Aug 2024.