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'{{short description|British supermarket chain}} {{About|the supermarket business|other uses of the Sainsbury name|Sainsbury (disambiguation)}} {{Use dmy dates|date=February 2023}} {{Use British English|date=January 2014}} {{Infobox company | name = J Sainsbury plc | logo = Sainsbury's Logo.svg | logo_caption = Logo used since 1999 | trade_name = Sainsbury's | type = [[Public limited company|Public]] | traded_as = {{Plainlist| * {{LSE|SBRY}} * [[FTSE 100 Index|FTSE 100 Component]] }} | industry = [[Retail]]ing | founded = {{Start date and age|df=yes|1869}} in [[Holborn]], [[City of London|London]], United Kingdom | founder = [[John James Sainsbury]] | defunct = <!-- {{End date|df=yes|YYYY|MM|DD}} --> | location = [[London]], England, United Kingdom | num_locations = 1,400 shops | num_locations_year = 2022 | area_served = United Kingdom | key_people = [[Martin Scicluna (businessman)|Martin Scicluna]] (Chairman)<br>[[Simon Roberts (businessman)|Simon Roberts]] (CEO) | products = [[Hypermarket]]/[[Superstore]], [[supermarket]], [[convenience shop]], forecourt shop | brands = [[Argos (retailer)|Argos]]<br>[[Habitat (retailer)|Habitat]]<br>[[Nectar loyalty card|Nectar]]<br>[[Tu (clothing)|Tu]] | revenue = {{increase}} [[Pound sterling|£]]29.895&nbsp;billion (2022)<ref name=ar>{{cite web|url=https://www.about.sainsburys.co.uk/~/media/Files/S/Sainsburys/documents/reports-and-presentations/annual-reports/sainsburys-ar2022.pdf|title=Annual Report 2022|publisher=Sainsbury's|access-date=15 February 2023}}</ref> | revenue_year = <!-- Year of revenue data (if known) --> | operating_income = {{increase}} £1,039&nbsp;million (2022)<ref name=ar/> | income_year = <!-- Year of operating_income data (if known) --> | net_income = {{increase}} £677&nbsp;million (2022)<ref name=ar/> | num_employees = 171,000 (2022)<ref name=ar/> | subsid = {{Plainlist| * [[Sainsbury's Bank]] * Sainsbury's Supermarkets Ltd. * [[Sainsbury's Local]] }} | website = {{Hlist|{{URL|www.about.sainsburys.co.uk|Corporate}}|{{URL|www.sainsburys.co.uk|Consumer}}}} }} '''J Sainsbury plc''', trading as '''Sainsbury's''', is a British supermarket and the second largest chain of [[supermarket]]s in the United Kingdom,<ref name="kant">{{cite news |date=29 December 2019 |title=Kantar data December 2019 |work=Kantar |url=https://www.kantarworldpanel.com/en/grocery-market-share/great-britain/snapshot/12.06.22/ |url-status=live |access-date=24 January 2020 |archive-url=https://web.archive.org/web/20220704124059/https://www.kantarworldpanel.com/en/grocery-market-share/great-britain/snapshot/12.06.22 |archive-date=4 July 2022}}</ref> with a 14.6% share of UK supermarket sales in September 2022.<ref>{{cite web |date=13 September 2022 |title=Big four line-up changes as UK grocery price inflation accelerates again |url=https://www.kantar.com/uki/inspiration/fmcg/2022-wp-big-four-line-up-changes-as-grocery-price-inflation-accelerates-again |url-status=live |archive-url=https://web.archive.org/web/20221209060034/https://www.kantar.com/uki/inspiration/fmcg/2022-wp-big-four-line-up-changes-as-grocery-price-inflation-accelerates-again |archive-date=9 December 2022 |access-date=8 December 2022 |website=kantar.com}}</ref> Founded in 1869 by [[John James Sainsbury]] with a shop in [[Drury Lane]], London, the company was the largest UK retailer of [[groceries]] for most of the 20th century. In 1995, [[Tesco]] became the market leader when it overtook Sainsbury's, which has since been ranked second or third: it was overtaken by [[Asda]] from 2003 to 2014, and again in 2019.<ref name="RUDDICK">{{cite news|title=Sainsbury's overtakes Asda for first time in a decade|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10571062/Sainsburys-overtakes-Asda-for-first-time-in-a-decade.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10571062/Sainsburys-overtakes-Asda-for-first-time-in-a-decade.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|access-date=15 January 2014|newspaper=Independent|date=15 January 2014|first=Graham|last=Ruddick }}{{cbignore}}</ref><ref name=third>{{cite news|url=https://www.theguardian.com/business/2019/apr/02/sainsburys-asda-uk-supermarket-aldi-lidl|title=Sainsbury's falls behind Asda to become UK's third biggest supermarket chain|date=2 April 2019|work=The Guardian|access-date=8 April 2019|archive-date=31 March 2020|archive-url=https://web.archive.org/web/20200331090640/https://www.theguardian.com/business/2019/apr/02/sainsburys-asda-uk-supermarket-aldi-lidl|url-status=live}}</ref> In 2018, a planned merger with Asda was blocked by the [[Competition and Markets Authority]] over concerns of increased prices for consumers.<ref>{{cite news|url=https://www.bbc.co.uk/news/business-48048596|title=Sainsbury's-Asda merger blocked by regulator|date=25 April 2019|work=BBC News|access-date=25 April 2019|archive-date=26 February 2020|archive-url=https://web.archive.org/web/20200226233945/https://www.bbc.co.uk/news/business-48048596|url-status=live}}</ref> The holding company, J Sainsbury plc, is split into three divisions: Sainsbury's Supermarkets Ltd ([[Sainsbury's Local|including convenience shops]]), [[Sainsbury's Bank]], and [[Argos (retailer)|Argos]]. As of 2021, the largest overall shareholder is the [[sovereign wealth fund]] of [[Qatar]], the [[Qatar Investment Authority]], which holds 14.99% of the company.<ref>{{cite web|url=https://www.about.sainsburys.co.uk/investors/major-shareholders|title=Sainsburys – Major Shareholders|publisher=Sainsbury's|access-date=29 August 2021|archive-date=10 January 2021|archive-url=https://web.archive.org/web/20210110235647/https://about.sainsburys.co.uk/investors/major-shareholders|url-status=live}}</ref> It is listed on the [[London Stock Exchange]] and is a constituent of the [[FTSE 100 Index]]. ==History== ===Origin and growth (1869–1955)=== [[File:Drurylan.jpg|thumb|right|Sainsbury's first shop in Drury Lane c. 1919]] Sainsbury's was established as a partnership in 1869, when [[John James Sainsbury]] and his wife Mary Ann opened a shop at 173 Drury Lane in Covent Garden, London.<ref>{{cite web|title=London Roots|publisher=Museum in Docklands|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Londonroots.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121160918/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Londonroots.htm|archive-date=21 November 2008}}</ref> Sainsbury started as a retailer of fresh foods and later expanded into packaged groceries such as tea and sugar. His trading philosophy, as stated on a sign outside his first shop was: "Quality perfect, prices lower".<ref>{{cite web|title=Islington|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Islington.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121090703/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Islington.htm|archive-date=21 November 2008}}</ref> Shops started to look similar, so a high cast-iron 'J. SAINSBURY' sign featured on every London shop so that it could be recognised from a distance,<ref>{{cite web|title=Shopfronts|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Design/prodfronts.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121113021/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Design/prodfronts.htm|archive-date=21 November 2008}}</ref> and round-the-back deliveries started to add extra convenience and not upset rivals due to Sainsbury's popularity.<ref>{{cite web|title=Stepney|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Stepney.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121160408/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Stepney.htm|archive-date=21 November 2008}}</ref> In 1922, J Sainsbury was incorporated as the private company 'J. Sainsbury Limited'.<ref>{{cite web|title=Redhill|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Redhill.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121125136/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Redhill.htm|archive-date=21 November 2008}}</ref> Groceries were introduced in 1903, when John James purchased a grocer's branch at 12 Kingsland High Street, [[Dalston]]. Every shop offered home delivery, as there were fewer cars in those days. Sites were carefully chosen, with a central position in a parade selected in preference to a corner shop. This allowed a larger display of products, which could be kept cooler in summer, which was important as there was no refrigeration.<ref>{{cite web|title=Counter Service Layout|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Design/archcounter.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121101922/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Design/archcounter.htm|archive-date=21 November 2008}}</ref> By the time John James Sainsbury died in 1928, there were over 128 shops. He was replaced by his eldest son, John Benjamin Sainsbury, who had gone into partnership with his father in 1915.<ref>{{cite web|title=The Founders: John James Sainsbury|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/People/Sainsburys/|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081006150036/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/People/Sainsburys/|archive-date=6 October 2008}}</ref> During the 1930s and 1940s, the company continued to refine its product offerings and maintain its leadership in terms of shop design, convenience, and cleanliness.<ref>{{cite web|title=The Design Journal 1966|publisher=Vads|url=http://vads.ahds.ac.uk/diad/article.php?year=1966&title=211&article=d.211.34|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20131211232717/http://vads.ahds.ac.uk/diad/article.php?year=1966&title=211&article=d.211.34|archive-date=11 December 2013}}</ref> The company acquired the Midlands-based Thoroughgood chain in 1936.<ref>{{cite web|title=The Bantons and expansion into the Midlands|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Bantonsandthemidlands.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121123304/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/Bantonsandthemidlands.htm|archive-date=21 November 2008}}</ref> The founder's grandsons Alan Sainsbury (later [[Lord Sainsbury of Drury Lane]]) and [[Sir Robert Sainsbury]] became joint managing directors in 1938, after their father, John Benjamin Sainsbury, had a minor heart attack.<ref name="The Third Generation">{{cite web|title=The Third Generation|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/People/Sainsburys/Thirdgeneration.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20100110200930/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/People/Sainsburys/Thirdgeneration.htm|archive-date=10 January 2010}}</ref> In the [[Second World War]], many of the men who worked for Sainsbury's were called to perform National Service and were replaced by women. The war was a difficult time for Sainsbury's, as most of its shops were trading in the London area and were bombed or damaged. Turnover fell to half the prewar level. Food was rationed, and one particular shop in [[East Grinstead]] was so badly damaged on Friday 9 July 1943 that it had to move to the local church, temporarily, while a new one was built. This shop was not completed until 1951.<ref>{{cite web|title=East Grinstead Case Study|publisher=Sainsbury Archive|url=http://www.j-sainsbury.co.uk/museum/case_study.htm|access-date=11 November 2008|archive-url=https://web.archive.org/web/20050307201513/http://www.j-sainsbury.co.uk/museum/case_study.htm|archive-date=7 March 2005}}</ref> ===Self-service and heyday (1956–1991)=== In 1956, Alan Sainsbury became chairman after the death of his father, John Benjamin Sainsbury.<ref name="The Third Generation"/> During the 1950s and 1960s, Sainsbury's was a keen early adopter of self-service supermarkets in the United Kingdom. On a trip to the United States, Alan Sainsbury realised the benefits of self-service shops and believed the future of Sainsbury's was self-service supermarkets of {{convert|10000|sqft|m2|abbr=on}}, with eventually the added bonus of a car park for extra convenience.<ref>{{cite web|title=The American Example|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Progress/Self-service/|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081012162539/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Progress/Self-service/|archive-date=12 October 2008}}</ref> The first self-service branch opened in [[London Borough of Croydon|Croydon]] in 1950.<ref>{{cite web|title=Overview|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Products/Range/|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081006152450/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Products/Range/|archive-date=6 October 2008}}</ref> Sainsbury's was a pioneer in the development of own-brand goods; the aim was to offer products that matched the quality of nationally branded goods but at a lower price.<ref>{{cite web|title=Advertising|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Products/Advertising/|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081006154050/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Products/Advertising/|archive-date=6 October 2008}}</ref> It expanded more cautiously than [[Tesco]], shunning acquisitions, and it never offered [[trading stamps]].<ref>{{cite web|title=Targeting customers|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Products/Advertising/target+cust.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121145558/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Products/Advertising/target+cust.htm|archive-date=21 November 2008}}</ref> Until the company went public on 12 July 1973, as J Sainsbury plc, the company was wholly owned by the Sainsbury family. It was at the time the largest ever flotation on the [[London Stock Exchange]];<ref>{{cite news|title=Sainsbury's targeted for Europe's biggest private equity buyout|work=The Guardian|date=3 February 2007|url=https://www.theguardian.com/business/2007/feb/03/privateequity.supermarkets|access-date=11 November 2008|location=London|first=Julia|last=Finch|archive-date=17 May 2014|archive-url=https://web.archive.org/web/20140517155133/http://www.theguardian.com/business/2007/feb/03/privateequity.supermarkets|url-status=live}}</ref> the company rewarded the smaller bids for shares in order to create as many shareholders as possible. A million shares were set aside for staff, which led to many staff members buying shares that shot up in value. Within one minute the list of applications was closed: £495&nbsp;million had been offered for £14.5&nbsp;million available shares. The Sainsbury family at the time retained 85% of the firm's shares.<ref>{{cite news|url=https://www.independent.co.uk/news/obituaries/simon-sainsbury-418613.html|title=Simon Sainsbury|newspaper=The Independent|date=3 October 2006|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412062307/http://www.independent.co.uk/news/obituaries/simon-sainsbury-418613.html|url-status=live}}</ref> [[File:Sainsbury's Bradford on Avon.JPG|thumb|right|Sainsbury's in [[Bradford on Avon]], Wiltshire]] Most of the senior positions were held by family members. John Davan Sainsbury (later [[Lord Sainsbury of Preston Candover]]),<ref>{{cite web|title=The Fourth Generation|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/People/Sainsburys/Fourthgeneration.htm|access-date=15 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121162540/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/People/Sainsburys/Fourthgeneration.htm|archive-date=21 November 2008}}</ref> a member of the fourth generation of the founding family, took over the chairmanship from his uncle [[Sir Robert Sainsbury]] in 1969, who had been chairman for two years from 1967 following Alan Sainsbury's retirement.<ref>SAINSBURY, Sir Robert (James)’, Who Was Who, A & C Black, an imprint of Bloomsbury Publishing plc, 1920–2007</ref> Sainsbury's started to replace its {{convert|10000|sqft|m2|abbr=on}} High Street shops with self-service supermarkets above {{convert|20000|sqft|m2|abbr=on}}, which were either in out of town locations or in regenerated town centres. Sainsbury's policy was to invest in uniform, well designed shops with a strong emphasis on quality; its slogan was "good food costs less at Sainsbury's".<ref>{{cite book|first=John|last=Kay|title=The Business of Economics Page 29|publisher=Oxford|url=https://books.google.com/books?id=GwJSnuHLE6gC&q=%22good+food+costs+less+at+Sainsbury's%22.&pg=PA29|access-date=11 November 2008|isbn=9780191521898|date=10 October 1996|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015244/https://books.google.com/books?id=GwJSnuHLE6gC&q=%22good+food+costs+less+at+Sainsbury%27s%22.&pg=PA29|url-status=live}}</ref> During the 1970s, the average size of Sainsbury's shops rose from {{convert|10000|sqft|m2|abbr=on}} to around {{convert|18000|sqft|m2|abbr=on}}; the first edge of town shop, with {{convert|24000|sqft|m2|abbr=on}} of selling space, was opened at Coldhams Lane in [[Cambridge]] in 1974. The last counter service branch closed in [[Peckham]] in 1982.<ref>{{cite web|title=Evolution of the supermarket|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Progress/Self-service/evolutionof+supermarket.htm|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081121083208/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Progress/Self-service/evolutionof+supermarket.htm|archive-date=21 November 2008}}</ref> To participate in the [[hypermarket]] sector, Sainsbury's formed a joint venture, known as [[SavaCentre]], with [[British Home Stores]]. The first SavaCentre shop was opened in [[Washington, Tyne and Wear]], in 1977;<ref>{{cite web|title=London Roots|publisher=Sainsbury Archive|url=http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081006153358/http://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Places/Expansion/|archive-date=6 October 2008}}</ref> nearly half the space, amounting to some {{convert|35000|sqft|m2|abbr=on}}, was devoted to textiles, electrical goods and hardware. As the hypermarket format became more mainstream, with rivals such as [[Asda]] and Tesco launching ever larger shops, it was decided that a separate brand was no longer needed, and the shops were converted to the regular Sainsbury's supershop format in September 1999.<ref>{{cite news|title=Sainsbury's plans new division|work=The Independent|location=UK|date=24 September 1999|url=http://findarticles.com/p/articles/mi_qn4158/is_/ai_n14218861|access-date=15 November 2008 }} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Sainsbury's diversified further in 1979, forming a joint venture with the Belgian retailer, GB-Inno-BM, to set up a chain of do-it-yourself shops under the [[Homebase]] name.<ref>{{cite news|title=Retailers in the line of fire|work=The Independent|location=UK|date=25 July 2008|url=http://findarticles.com/p/articles/mi_qn4158/is_20080725/ai_n27957864/pg_2|access-date=11 November 2008 }} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Sainsbury's also trebled the size of its Homebase do it yourself business during 1996, by merging its business with [[Texas Homecare]], which it acquired in January 1995 from Ladbroke for £290&nbsp;million.<ref>{{cite news|date=14 January 1995|title=Sainsbury's tipped to buy Texas|work=The Independent|publisher=Independent Newspapers|url=http://findarticles.com/p/articles/mi_qn4158/is_/ai_n9636430|access-date=9 November 2008}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Sainsbury's sold the Homebase chain in December 2000, in a twofold deal worth [[GBP|£]]969&nbsp;million. Sales of the stores to [[Schroder Ventures]] generated £750&nbsp;million and sale of 28 development sites, which had been earmarked for future Homebase shops, were sold for £219&nbsp;million to rival B&Q's parent company, [[Kingfisher plc]].<ref>{{cite news|title=Sainsbury's sells Homebase|date=20 December 2000|url=http://news.bbc.co.uk/1/hi/business/1082731.stm|access-date=10 November 2008|work=BBC News|archive-date=26 July 2017|archive-url=https://web.archive.org/web/20170726031424/http://news.bbc.co.uk/1/hi/business/1082731.stm|url-status=live}}</ref> During the 1980s, the company invested in new technology: the proportion of sales passing through EPOS scanning checkouts rose from 1% to 90%.<ref name="page7" /> In November 1983, Sainsbury's purchased 21% of [[Shaw's Supermarkets]], the second largest retailer of groceries in the northeastern United States (primarily in New England). In June 1987, Sainsbury's acquired the rest of the company.<ref name="page7">{{cite news|title=Corporate Strategy in the UK Food Retailing 1980–2002 Page 7|url=http://cep.lse.ac.uk/seminarpapers/24-05-04%20-%20Background%20paper%20by%20Geoffrey%20Owen.pdf|archive-url=https://web.archive.org/web/20040721174741/http://cep.lse.ac.uk/seminarpapers/24-05-04%20-%20Background%20paper%20by%20Geoffrey%20Owen.pdf|url-status=dead|archive-date=21 July 2004|access-date=10 November 2008 }}</ref> In 1985, the chairman reported that over the preceding 10 years profits had grown from £15&nbsp;million to over £168&nbsp;million, a compound annual rise of 30.4% – after allowing for inflation a real annual growth rate of 17.6%.<ref name="page7" /> In 1991, the Sainsbury's group boasted a twelve-year record of dividend increases, of 20% or more and earnings per share had risen by as much for nearly as long.<ref name="page14">{{cite news|title=Corporate Strategy in the UK Food Retailing 1980–2002 Page 14|url=http://cep.lse.ac.uk/seminarpapers/24-05-04%20-%20Background%20paper%20by%20Geoffrey%20Owen.pdf|url-status=dead|access-date=10 November 2008|archive-url=https://web.archive.org/web/20040721174741/http://cep.lse.ac.uk/seminarpapers/24-05-04%20-%20Background%20paper%20by%20Geoffrey%20Owen.pdf|archive-date=21 July 2004}}</ref> Also in 1991, the company raised £489&nbsp;million, in new equity to fund the expansion of supershops.<ref name="page14" /> With the advent of out of town shopping complexes during the 1980s, Sainsbury's was one of the many big retail names to open new shops in such complexes – notably with its shop at the [[Meadowhall Shopping Centre]], [[Sheffield]] (originally as a SavaCentre) in 1990,<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/england/south_yorkshire/4394041.stm|title=Sainsbury's closes flagship store|publisher=BBC|date=30 March 2005|access-date=11 April 2017|archive-date=14 October 2007|archive-url=https://web.archive.org/web/20071014041914/http://news.bbc.co.uk/1/hi/england/south_yorkshire/4394041.stm|url-status=live}}</ref> and the [[Merry Hill Shopping Centre]] at [[Brierley Hill]] in the [[West Midlands (county)|West Midlands]], which opened in September 1989.<ref>{{cite web|url=http://www.halesowennews.co.uk/news/blackcountry/14772222.Sainsbury_s_Merry_Hill_store_to_close_at_the_end_of_the_year/?ref=mr&lp=7|title=Sainsbury's Merry Hill store to close at the end of the year|publisher=Halesowen News|date=29 September 2016|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412063554/http://www.halesowennews.co.uk/news/blackcountry/14772222.Sainsbury_s_Merry_Hill_store_to_close_at_the_end_of_the_year/?ref=mr&lp=7|url-status=live}}</ref> Sainsbury's expanded into Scotland in 1992 with a shop in [[Darnley]] (the SavaCentre at [[Cameron Toll]] in Edinburgh had opened in 1984). In June 1995, Sainsbury's announced its intention to move into the Northern Ireland market, until that point dominated by local companies.<ref>{{cite web|title=The sourcing in Northern Ireland of agricultural produce by national supermarkets and retailers|publisher=Northern Ireland Forum for Political Dialogue|date=23 January 1998|url=http://www.ni-forum.gov.uk/reports/cr19.pdf|access-date=28 August 2006|url-status=dead|archive-url=https://web.archive.org/web/20061014033132/http://www.ni-forum.gov.uk/reports/cr19.pdf|archive-date=14 October 2006 }}</ref> Between December 1996 and December 1998, the company opened seven shops. Two others at [[Sprucefield]], Lisburn, and [[Holywood Exchange]], Belfast would not open until 2003, due to protracted legal challenges.<ref>{{cite web|title=J Sainsbury plc Preliminary Results 2003/4|publisher=J Sainsbury plc|date=19 May 2004|url=http://www.j-sainsbury.com/files/results/prelims04/pres_booklet.pdf#search=%22%22holywood%20exchange%22%20opened%22|format=PDF|access-date=23 August 2006|url-status=dead|archive-url=https://web.archive.org/web/20070927081400/http://www.j-sainsbury.com/files/results/prelims04/pres_booklet.pdf|archive-date=27 September 2007 }}</ref> While Sainsbury's outlets in Northern Ireland were all new developments, Tesco (apart from one Tesco Metro) instead purchased existing chains from [[Associated British Foods]] (see [[Tesco Ireland]]).<ref>{{cite web|url=http://europa.eu/rapid/press-release_IP-97-392_en.htm|title=Commission clears the acquisition by Tesco of ABF's businesses in the Irish retail sector|publisher=European Commission|date=6 May 1997|access-date=11 April 2017|archive-date=12 February 2017|archive-url=https://web.archive.org/web/20170212091345/http://europa.eu/rapid/press-release_IP-97-392_en.htm|url-status=live}}</ref> ===Decline (1992–1998)=== [[File:Sainsbury's supermarket, Greenwich.jpg|thumb|The Sainsbury's supermarket building in Greenwich, which was nominated for the [[Stirling Prize]] in 2000 and has since been demolished]] In 1992, the long time CEO [[John Sainsbury, Baron Sainsbury of Preston Candover|John Davan Sainsbury]] retired, and was succeeded as chairman and chief executive by his cousin, David Sainsbury (later [[Lord Sainsbury of Turville]]); this brought about a change in management style – David was more consensual and less hierarchical, but not in strategy or in corporate beliefs about the company's place in the market.<ref name="page14" /> Mistakes by David Sainsbury and his successors, Dino Adriano and [[Sir Peter Davis|Peter Davis]], included the rejection of loyalty cards, the reluctance to move into non-food retailing, the indecision between whether to go for quality or for value, "the sometimes brutal treatment of suppliers" which led to suppliers favouring Tesco over Sainsbury's, and an unsuccessful advertising campaign fronted by [[John Cleese]].<ref>{{cite news|first=Patrick|last=Hosking|title=Rot set in at the family firm back in 1992|work=The Times|page=48|date=20 October 2004}}</ref> At the end of 1993, it announced price cuts on three hundred of its most popular own label lines. Significantly, this came three months after Tesco had launched its line ''Tesco Value''.<ref name="page14" /> A few months later, Sainsbury's announced that margins had fallen, that the pace of new supershops construction would slow down, and that it would write down the value of some of its properties.<ref name="page14" /> In 1994, Sainsbury's announced a new town centre format, Sainsbury's Central, again a response to Tesco's Metro, which was already established in five locations.<ref name="page14" /> Also in 1994, Sainsbury's lost the takeover battle for [[William Low]] (like Tesco, Sainsbury's had long been under-represented in Scotland).<ref>{{cite news|title=The Company file: a tale of two supermarkets|url=http://news.bbc.co.uk/1/hi/business/the_company_file/317325.stm|work=BBC News|date=12 April 1999|access-date=10 November 2008|archive-date=18 January 2003|archive-url=https://web.archive.org/web/20030118033241/http://news.bbc.co.uk/1/hi/business/the_company_file/317325.stm|url-status=live}}</ref> Also that year, David Sainsbury dismissed Tesco's clubcard initiative as 'an electronic version of [[Green Shield Stamps]]'; the company was soon forced to backtrack, introducing its own Reward Card eighteen months later.<ref>{{cite news|title=Report on Tesco|url=http://profesores.ie.edu/enrique_dans/TESCO/TESCO.pdf|archive-url=https://web.archive.org/web/20040226185045/http://profesores.ie.edu/enrique_dans/TESCO/TESCO.pdf|url-status=dead|archive-date=26 February 2004|access-date=10 November 2008}}</ref> For much of the 20th century, Sainsbury's had been the market leader in the supermarket sector in the United Kingdom, but in 1995, it lost this position to Tesco.<ref>{{cite news|title=The bluffer's guide: Sainsbury's|url=http://findarticles.com/p/articles/mi_qn4158/is_/ai_n14044252|work=The Independent|publisher=Independent Newspapers|date=5 May 1996|access-date=9 November 2008}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Some new ventures were successful, notably the launch of a retail bank, [[Sainsbury's Bank]], in partnership with [[Bank of Scotland]].<ref>{{cite news|title=Sainsbury's opens bank with high rate for savers|url=http://findarticles.com/p/articles/mi_qn4158/is_/ai_n14096852|work=The Independent|publisher=Independent Newspapers|date=20 February 1997|access-date=9 November 2008}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> In addition to Shaw's, Sainsbury's bought a minority stake in another supermarket group, Giant Food, based in [[Washington, DC]],<ref>{{cite news|first=Kenneth N.|last=Gilpin|title=Sainsbury Buys Stake in Giant Food|url=https://query.nytimes.com/gst/fullpage.html?res=9E00E2DF153DF937A35753C1A962958260|work=The New York Times|date=4 October 1994|access-date=9 November 2008|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015245/https://www.nytimes.com/1994/10/04/business/sainsbury-buys-stake-in-giant-food.html|url-status=live}}</ref> although this shareholding was subsequently sold when [[Ahold]] of the Netherlands made a full bid for the company.<ref>{{cite news|url=https://www.nytimes.com/1998/05/20/business/royal-ahold-set-to-acquire-giant-food.html|title=Royal Ahold Set to Acquire Giant Food|newspaper=The New York Times|date=20 May 1998|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412063322/http://www.nytimes.com/1998/05/20/business/royal-ahold-set-to-acquire-giant-food.html|url-status=live}}</ref> An arrangement in late 1995 with [[Supermarket Direct]] made Sainsbury's the first major grocery retailer in the UK to offer a home delivery service.<ref>{{cite news|last1=Garner|first1=Clare|title=Supermarket checks out shopping by phone|url=https://www.independent.co.uk/news/supermarket-checks-out-shopping-by-phone-1323377.html|website=The Independent|date=11 January 1996|access-date=11 September 2017|archive-date=31 August 2017|archive-url=https://web.archive.org/web/20170831220045/http://www.independent.co.uk/news/supermarket-checks-out-shopping-by-phone-1323377.html|url-status=live}}</ref> In May 1996, the company reported its first fall in profits for 22 years. David Sainsbury announced management changes, involving the appointment of two chief executives, one in charge of supermarkets within the United Kingdom (Dino Adriano) and the other responsible for Homebase, and the United States (David Bremner).<ref>{{cite news|title=Sainsbury's profit slump sparks plan for aggression|url=http://findarticles.com/p/articles/mi_qn4158/is_/ai_n14044961|work=The Independent|publisher=Independent Newspapers|date=9 May 1996|access-date=9 November 2008}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Finally, in 1998, David Sainsbury himself resigned from the company to pursue a career in politics.<ref>{{cite news|first=Deborah|last=Summers|title=Science minister resigns|url=https://www.theguardian.com/politics/2006/nov/10/immigrationpolicy.research|work=The Guardian|date=10 November 2006|access-date=9 November 2008|location=London|archive-date=26 September 2014|archive-url=https://web.archive.org/web/20140926042736/http://www.theguardian.com/politics/2006/nov/10/immigrationpolicy.research|url-status=live}}</ref> He was succeeded as non executive chairman by George Bull, who had been chairman of [[Diageo]],<ref>{{cite news|title=Raise a glass to research|url=https://www.telegraph.co.uk/finance/2906524/Fifty-lessons-Raise-a-glass-to-research.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/2906524/Fifty-lessons-Raise-a-glass-to-research.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|work=The Telegraph|date=23 February 2005|access-date=9 November 2008|location=London}}{{cbignore}}</ref> and Adriano was promoted to be group chief executive.<ref>{{cite news|title=Profile of Dino Adriano|url=http://www.highbeam.com/doc/1G1-20974260.html|work=The Grocer|date=25 July 1998|access-date=9 November 2008}}{{dead link|date=February 2019|bot=medic}}{{cbignore|bot=medic}}</ref> ===Brand relaunch (1999–2003)=== [[File:Sainsbury's Logo.svg|thumb|right|Sainsbury's logo, launched in 1999]] In June 1999, Sainsbury's unveiled its new [[corporate identity]]. This was developed by 20/20 Design and Strategy, and included *the current company logo, *new corporate colours of "living orange" and blue, *[[Interstate (typeface)|Interstate]] as the company's new general use font, replacing the old all-uppercase font, and *new [[slogan]] "Making life taste better", created by [[M&C Saatchi]], which replaced its old slogan from the 1960s, * new staff uniforms.<ref>{{cite web |title=Waiting for a better taste |url=https://www.designweek.co.uk/issues/10-june-1999/waiting-for-a-better-taste/ |website=Design Week |language=en-UK |date=11 June 1999}}</ref><ref>{{cite news|first=Alexandra|last=Jardine|title=Sainsbury's overhauls its image for fightback|work=Marketing|publisher=Haymarket Publishing Services|date=10 June 1999}}</ref><ref>{{cite news|first=Kathy|last=Marks|title=Dowdy Sainsbury to rebuild image|work=The Independent|publisher=Newspaper Publishing|page=4|date=3 June 1999|url=https://www.independent.co.uk/news/dowdy-sainsbury-to-rebuild-image-1097701.html}}</ref> The strapline was dropped in May 2005, and replaced in September of that year by "Try something new today." This new brand statement was created by Abbott Mead Vickers BBDO. While the Interstate font was used almost exclusively for many years, the company introduced another informal font in 2005, which is used in a wide range of advertising and literature.<ref>{{cite web|url=http://www.campaignlive.co.uk/article/sainsburys-backs-try-something-new-today-10m-drive-starring-jamie-oliver/517455|title=Sainsbury's backs 'try something new today' with £10m drive starring Jamie Oliver|date=19 September 2005|publisher=Campaign Live|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412062105/http://www.campaignlive.co.uk/article/sainsburys-backs-try-something-new-today-10m-drive-starring-jamie-oliver/517455|url-status=live}}</ref> In 1999, Sainsbury's acquired an 80.1% share of Egyptian Distribution Group SAE, a retailer in Egypt with one hundred shops and 2,000 employees. However, poor profitability led to the sale of this share in April 2001.<ref>{{cite news|title=Sainsbury's pulls out of Egypt|work=BBC News|date=9 April 2001|url=http://news.bbc.co.uk/1/hi/business/1268099.stm|access-date=28 August 2006|archive-date=28 November 2006|archive-url=https://web.archive.org/web/20061128020941/http://news.bbc.co.uk/1/hi/business/1268099.stm|url-status=live}}</ref> On 8 October 1999, the CEO Dino Adriano lost control of the core supermarket business within the United Kingdom, instead assuming responsibility for the rest of the group. David Bremner became head of the supermarkets in the United Kingdom. This was "derided" by the city<ref>{{cite news|first=Nigel|last=Hope|title=City derides Sainsbury's boardroom reshuffle|work=The Independent|page=18|date=9 August 1999}}</ref> and described as a "fudge".<ref name="Davisappointed">{{cite news|first=Andrew|last=Wilson|title=Davis returns to the checkouts;Sainsbury appoints new chief executive|work=The Herald|publisher=Scottish Media Newspapers|page=22|date=15 January 2000}}</ref> On 14 January 2000 Sainsbury's reversed this decision by announcing the replacement of Adriano by Sir Peter Davis effective from March.<ref name="Davisappointed" /> Davis was CEO between 2000 and 2004, with his appointment well received by investors and analysts.<ref>{{cite news|first=Saeed|last=Shah|title=Sir Peter Davis brought back to take helm at Sainsbury's|work=The Independent|publisher=Newspaper Publishing|page=19|date=15 January 2000}}</ref> In his first two years, he exceeded profit targets, although by 2004 the group had suffered a decline in performance relative to its competitors and was demoted to third in the groceries market within the United Kingdom. Davis also oversaw an almost £3&nbsp;billion upgrade of shops, distribution and IT equipment, entitled 'Business Transformation Programme', but his successor would later reveal that much of this investment was wasted and he failed in his key goal – improving availability. Part of this investment saw the construction of four fully automated depots, which at £100&nbsp;million each cost four times more than standard depots.<ref name="depots">{{cite news|first=Abigail|last=Townsend|title=How the 'Newbury process' turned Sainsbury's round|url=http://www.findarticles.com/p/articles/mi_qn4159/is_20060423/ai_n16212212|archive-url=https://web.archive.org/web/20150924121604/http://www.findarticles.com/p/articles/mi_qn4159/is_20060423/ai_n16212212|url-status=dead|archive-date=24 September 2015|work=The Independent on Sunday|publisher=Independent Newspapers|date=23 April 2006|access-date=8 February 2007 }}</ref> In 2001, Sainsbury's moved into its current headquarters at Holborn, London. Sainsbury's previously occupied Stamford House and twelve other buildings around [[Southwark]]. The accounting department remained separate at [[Streatham]]. The building was designed by architectural firm [[Foster and Partners]], and had been developed on the former [[Trinity Mirror|Mirror Group]] site for Andersen Consulting (now [[Accenture]]); Sainsbury's acquired the 25-year lease when Accenture pulled out.<ref>{{cite news|first=Nigel|last=Cope|title=Sainsbury's looks to sell HQ for £100m after move to Holborn Circus|url=https://www.independent.co.uk/news/business/news/sainsburys-looks-to-sell-hq-for-pound100m-after-move-to-holborn-circus-627769.html|work=The Independent|publisher=Independent Newspapers|date=9 December 2000|access-date=9 November 2008|location=London}}</ref> Sainsbury's was a founding member of the [[Nectar loyalty card]] scheme, which was launched in September 2002, in conjunction with [[Debenhams]], [[Barclaycard]] and [[BP]]; Debenhams, Barclaycard and BP have all subsequently left the scheme, although until the chain's demise Nectar points continued to be awarded for online purchases at Debenhams made through the Nectar app. The Nectar scheme replaced the Sainsbury's Reward Card; accrued points were transferred over.<ref>{{cite news|title=Technical glitch sours Nectar launch|url=http://news.bbc.co.uk/1/hi/business/2263614.stm|work=BBC News|date=17 September 2002|access-date=9 November 2008|archive-date=24 February 2009|archive-url=https://web.archive.org/web/20090224161415/http://news.bbc.co.uk/1/hi/business/2263614.stm|url-status=live}}</ref> In January 2003, [[Wm Morrison Supermarkets]] (trading as Morrisons) made an offer for the [[Safeway (UK)|Safeway]] group, prompting a bidding war between the major supermarkets. The Trade and Industry Secretary, [[Patricia Hewitt]], referred the various bids to the [[Competition Commission]], which reported its findings on 26 September. The Commission found that all bids, with the exception of Morrison's, would "operate against the public interest". As part of the approval Morrison's was to dispose of 53 of the combined group's shops.<ref>{{cite news|url=https://query.nytimes.com/gst/fullpage.html?res=9F05E4D7123DF934A1575AC0A9659C8B63|title=Britain Blocks Big Chains From Taking Over Safeway|newspaper=The New York Times|date=27 September 2003|access-date=22 December 2015|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015246/https://www.nytimes.com/2003/09/27/business/international-business-britain-blocks-big-chains-from-taking-over-safeway.html|url-status=live}}</ref> In May 2004, Sainsbury's announced that it would acquire fourteen of these shops, thirteen Safeway shops and one Morrison's outlet, located primarily in the Midlands and the North of England.<ref>{{cite news|first=Susie|last=Mesure|title=Sainsbury's buys 14 supermarkets from Morrisons|url=https://www.independent.co.uk/news/business/news/sainsburys-buys-14-supermarkets-from-morrisons-563478.html|work=The Independent|date=15 May 2004|access-date=9 November 2008|location=London|archive-date=16 October 2015|archive-url=https://web.archive.org/web/20151016232407/http://www.independent.co.uk/news/business/news/sainsburys-buys-14-supermarkets-from-morrisons-563478.html|url-status=live}}</ref> ==='Making Sainsbury's Great Again' (2004–2006)=== [[File:J Sainsbury HQ 1.jpg|thumb|J Sainsbury HQ in [[Holborn]] photographed in 2005; the surrounding area has since changed dramatically]] At the end of March 2004, Davis was promoted to chairman and was replaced as CEO by [[Justin King (businessman)|Justin King]]. King joined Sainsbury's from [[Marks & Spencer]] where he was a director with responsibility for its food division and Kings Super Markets, Inc. subsidiary in the United States.<ref name="jskingbio">{{cite press release|title=Sainsbury's appoints new Group Chief Executive|publisher=J Sainsbury plc|date=19 November 2003|url=http://www.j-sainsbury.co.uk/index.asp?PageID=418&subsection=&Year=2003&NewsID=374|access-date=28 October 2006|url-status=dead|archive-url=https://web.archive.org/web/20060925172202/http://www.j-sainsbury.co.uk/index.asp?pageid=418|archive-date=25 September 2006 }}</ref> Schooled in Solihull near Birmingham, and a graduate of the University of Bath, where he took a business administration degree, King was also previously a managing director at Asda with responsibility for hypermarkets.<ref name="jskingbio" /> In June 2004, Davis was forced to quit in the face of an impending shareholder revolt, over his salary and bonuses. Investors were angered by a bonus share award of over £2&nbsp;million, despite poor company performance. On 19 July 2004, Davis' replacement Philip Hampton, was appointed as chairman.<ref>{{cite news|title=Sainsbury retreats on boss's bonus|url=http://news.bbc.co.uk/1/hi/business/3877373.stm|work=BBC News|date=8 July 2004|access-date=9 November 2008|archive-date=21 February 2009|archive-url=https://web.archive.org/web/20090221074110/http://news.bbc.co.uk/1/hi/business/3877373.stm|url-status=live}}</ref> King ordered a direct mail campaign to one&nbsp;million Sainsbury's customers as part of his six-month business review, asking them what they wanted from the company and where the company could improve. This reaffirmed the commentary of retail analysts: the group was not ensuring that shelves were fully stocked, due to the failure of the IT systems introduced by Peter Davis.<ref>{{cite web|url=https://prezi.com/yxxfdjfdimlb/sainsburys-warehouse-automation-project-failure-2003-2005/|title=Sainsbury's Warehouse Automation project failure 2003-2005|first=Shyama|last=Chandani|date=18 September 2013|publisher=Prezi|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412142733/https://prezi.com/yxxfdjfdimlb/sainsburys-warehouse-automation-project-failure-2003-2005/|url-status=live}}</ref> On 19 October 2004, King unveiled the results of the business review and his plans to revive the company's fortunes, in a three-year recovery plan entitled 'Making Sainsbury's Great Again'.<ref name="basics">{{cite news|title=Sainsbury's heads back to basics|work=BBC News|date=19 October 2004|url=http://news.bbc.co.uk/1/hi/business/3755066.stm|access-date=9 October 2008|archive-date=19 May 2006|archive-url=https://web.archive.org/web/20060519092412/http://news.bbc.co.uk/1/hi/business/3755066.stm|url-status=live}}</ref> This was generally well received by both the stock market and the media. Immediate plans included laying off over 750 headquarters staff, and the recruitment of around 3,000 shop floor staff, to improve the quality of service and address the firm's main problem: stock availability. The aim would be to increase sales revenue by £2.5&nbsp;billion by the financial year ending March 2008. Another significant announcement was the halving of the [[dividend]] to increase funds available for price cuts and quality.<ref name="basics" /> King hired Lawrence Christensen as supply chain director in 2004. Previously he was an expert in logistics at [[Safeway (UK)|Safeway]], but left following its takeover by [[Morrisons]]. Immediate supply chain improvements included the reactivation of two distribution centres. At the time of the business review on 19 October 2004, referring to the availability problems, Justin King said "Lawrence hadn't seen anything that he hadn't seen before. He just hadn't seen them all in the same place at the same time".<ref>{{cite news|url=https://www.telegraph.co.uk/finance/2897642/Sainsburys-halves-dividend-as-it-heads-for-losses-of-58m.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/2897642/Sainsburys-halves-dividend-as-it-heads-for-losses-of-58m.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=Sainsbury's halves dividend as it heads for losses of £58m|date=20 October 2004|newspaper=The Telegraph|access-date=11 April 2017}}{{cbignore}}</ref> In 2006, Christensen commented on the four automated depots introduced by Davis, saying "not a single day went by without one, if not all of them, breaking down... The systems were flawed. They have to stop for four hours every day for maintenance. But because they were constantly breaking down you would be playing catch up. It was a vicious circle."<ref name="depots" /> Christensen said a fundamental mistake was to build four such depots at once, rather than building one which could be thoroughly tested before progressing with the others.<ref>{{cite news|first=Sarah|last=Butler|title=Sainsbury's takes stock of itself after a year of tents and bunkers|work=The Times|date=8 October 2005}}</ref> In 2007, Sainsbury's announced a further £12&nbsp;million investment in its depots to keep pace with sales growth and the removal of the failed automated systems from its depots.<ref name="revampdepots">{{cite news|first=Sarah|last=Butler|title=Sainsbury's to revamp depots as sales grow faster than forecast|url=http://business.timesonline.co.uk/article/0,,9074-2543269,00.html|work=The Times|date=12 January 2007|access-date=9 February 2007|location=London|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015252/https://www.thetimes.co.uk/|url-status=live}}</ref> In addition, it did a deal with IBM to upgrade its Electronic Point of Sale systems as a result of increased sales.<ref>{{cite web|url=https://www.retail-week.com/technology/sainsburys-to-lift-pos-signage-with-new-system/5001868.article|title=Sainsbury's to lift PoS signage with new system|date=15 April 2009|work=Retail Week|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412062849/https://www.retail-week.com/technology/sainsburys-to-lift-pos-signage-with-new-system/5001868.article|url-status=live}}</ref> Sainsbury's sold its subsidiary in America, Shaw's, to [[New Albertsons, Inc.|Albertsons]] in March 2004.<ref>{{cite news|last=Potter|first=Mark|author2=Carew, Sinead|title=Sainsbury warns on profit as it checks out of U.S.|agency=Reuters|date=26 March 2004|url=http://uk.biz.yahoo.com/040326/80/epk5d.html|access-date=11 October 2006|archive-url=https://web.archive.org/web/20041102154730/http://uk.biz.yahoo.com/040326/80/epk5d.html|archive-date=2 November 2004}}</ref> Also in 2004 Sainsbury's expanded its share of the [[convenience shop]] market through acquisitions.<ref>{{cite press release|title=Sainsbury's announces acquisition of convenience store operator|publisher=J Sainsbury plc|date=29 April 2005|url=http://www.j-sainsbury.co.uk/index.asp?PageID=424&subsection=&Year=2005&NewsID=539|access-date=11 October 2006|url-status=dead|archive-url=https://web.archive.org/web/20070927035215/http://www.j-sainsbury.co.uk/index.asp?PageID=424&subsection=&Year=2005&NewsID=539|archive-date=27 September 2007 }}</ref> After the launch of King's recovery programme, the company reported nineteen consecutive quarters of sales growth, most recently in October 2009.<ref name="janquarter">{{cite news|first=Angela|last=Jameson|title=Sainsbury's sales rise defies retail gloom|url=http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article3163999.ece|work=The Times|date=10 January 2008|access-date=10 January 2008|location=London|archive-date=11 June 2011|archive-url=https://web.archive.org/web/20110611211011/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article3163999.ece|url-status=live}}</ref> Early sales increases were credited to solving problems with the company's distribution system.<ref>{{cite news|title=Improved supply lifts Sainsbury's|work=BBC News|date=24 March 2005|url=http://news.bbc.co.uk/1/hi/business/4378035.stm|access-date=11 October 2006|archive-date=11 March 2006|archive-url=https://web.archive.org/web/20060311065916/http://news.bbc.co.uk/1/hi/business/4378035.stm|url-status=live}}</ref> Later sales improvements were put down to price cuts and the company's focus on fresh and healthy food.<ref>{{cite news|last=Sanderson|first=Rachel|title=Healthy foods help Sainsbury sales top forecasts|agency=Reuters|date=11 October 2006|url=https://collagenpro.com/healthy-foods-help-sainsbury-sales-top-forecasts/|archive-url=https://web.archive.org/web/20191014080754/https://collagenpro.com/healthy-foods-help-sainsbury-sales-top-forecasts/|url-status=dead|archive-date=14 October 2019|access-date=11 October 2006 }}</ref> ===Takeover bids (2007)=== On 2 February 2007, after months of speculation about a private equity bid, [[CVC Capital Partners]], [[Kohlberg Kravis Roberts]] (KKR) and [[Blackstone Group]] announced that they were considering a bid for Sainsbury's.<ref>{{cite news|title=Bid talk lifts Sainsbury's shares|url=http://news.bbc.co.uk/1/hi/business/6323371.stm|work=BBC News|date=2 February 2007|access-date=23 April 2007|archive-date=17 February 2007|archive-url=https://web.archive.org/web/20070217113929/http://news.bbc.co.uk/1/hi/business/6323371.stm|url-status=live}}</ref> The consortium grew to include [[Goldman Sachs]] and [[Texas Pacific Group]]. On 6 March 2007, with a formal bid yet to be tabled, the Takeover Panel issued a bid deadline of 13 April.<ref>{{cite news|first=Neelam|last=Verjee|author2=Hawkes, Steve|author3=Seib, Christine|title=Tchenguiz buys 3% Sainsbury's stake as consortium is hurried|work=The Times|page=48|date=7 March 2007}}</ref> On 4 April, KKR left the consortium to focus on its bid for [[Alliance Boots]].<ref name="ftbid">{{cite news|first=Tom|last=Braithwaite|title=Private equity bid founders on family|work=Financial Times|page=15|date=14 April 2007|display-authors=etal}}</ref> On 5 April, the consortium submitted an "indicative offer" of 562p a share to the company's board. After discussions between Sir Philip Hampton and the two largest Sainsbury family shareholders [[Lord Sainsbury of Turville]] and [[Lord Sainsbury of Preston Candover]] the offer was rejected.<ref name="ftbid" /> On 9 April, the indicative offer was raised to 582p a share, however this too was rejected. This meant the consortium could not satisfy its own preconditions for a bid, most importantly 75% shareholder support; the combined Sainsbury family holding at the time was 18%.<ref name="withdraw">{{cite news|first=Sarah|last=Butler|title=CVC withdraws £10&nbsp;billion offer for Sainsbury's|url=http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article1640537.ece|work=The Times|date=11 April 2007|access-date=23 April 2007|location=London|archive-date=11 June 2011|archive-url=https://web.archive.org/web/20110611211038/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article1640537.ece|url-status=live}}</ref> Lord Sainsbury of Turville, who then held 7.75% of Sainsbury's, stated that he could see no reason why the Sainsbury's board would even consider opening its books for due diligence for anything less than 600p per share.<ref name="intervene">{{cite news|first=James|last=Moore|title=Sainsbury family intervenes in bid|url=https://www.independent.co.uk/news/business/news/sainsbury-family-intervenes-in-bid-443624.html|work=The Independent|date=6 April 2007|access-date=11 November 2008|location=London}}</ref> Lord Sainsbury of Preston Candover, with just under 3%, was more extreme than his cousin, and refused to sell at any price.<ref>{{cite news|title=Sainsbury deadlock as family holds out|url=http://www.ft.com/cms/s/0/eecce54a-e6ff-11db-9034-000b5df10621.html|work=Financial Times|date=10 April 2007|access-date=11 November 2008|archive-date=24 September 2015|archive-url=https://web.archive.org/web/20150924150812/http://www.ft.com/cms/s/0/eecce54a-e6ff-11db-9034-000b5df10621.html|url-status=live}}</ref> He believed any offer at that stage of Sainsbury's recovery was likely to undervalue the business,<ref name="intervene" /> and with private equity seeking high returns on their investments, saw no reason to sell, given that the current management, led by Justin King, could deliver the extra profit generated for the benefit of existing investors.<ref>{{cite news|title=Sainsbury must now justify the revaluation which private equity bid has sparked|url=https://www.independent.co.uk/news/business/comment/jeremy-warners-outlook-sainsbury-must-now-justify-the-revaluation-which-the-private-equity-bid-has-sparked-444335.html|work=The Independent|date=12 April 2007|access-date=11 November 2008|location=London}}</ref> He claimed the bid 'brought nothing to the business', and that high levels of debt would significantly weaken the company and its competitive position in the long term, which would have an adverse effect on Sainsbury's stakeholders.<ref>{{cite news|first=Harry|last=Wallop|title=Lord Sainsbury speaks out over equity bid|url=https://www.telegraph.co.uk/finance/2807202/Lord-Sainsbury-speaks-out-over-equity-bid.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/2807202/Lord-Sainsbury-speaks-out-over-equity-bid.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|work=The Daily Telegraph|date=13 April 2007|access-date=11 November 2008|location=London}}{{cbignore}}</ref> On 11 April, the CVC-led consortium abandoned its offer, stating that "it became clear the consortium would be unable to make a proposal that would result in a successful offer."<ref name="withdraw" /> In May 2007, Sainsbury's identified five areas of growth: Growth of non-food ranges; opening of new convenience shops and growth of online home delivery and banking operations; Expansion of supermarket space through new shops and development of the company's "largely underdeveloped shop portfolio"; and "active property management".<ref>{{cite web|title=Corporate overview|url=http://www.j-sainsbury.co.uk/index.asp?pageid=12|publisher=Sainsbury's|access-date=11 November 2008|url-status=dead|archive-url=https://web.archive.org/web/20081023054607/http://www.j-sainsbury.co.uk/index.asp?pageid=12|archive-date=23 October 2008 }}</ref> On 25 April 2007, Delta Two, a Qatari investment company, bought a 14% stake in Sainsbury's causing its share price to rise 7.17%, and then increased its holding to 17.6%. Their interest in Sainsbury's is thought to centre on its property portfolio. They increased their stake to 25% in June 2007.<ref>{{cite news|title=Huge share deal lifts Sainsbury's|work=BBC News|date=25 April 2007|url=http://news.bbc.co.uk/1/hi/business/6590879.stm|access-date=9 November 2008|archive-date=6 October 2007|archive-url=https://web.archive.org/web/20071006020243/http://news.bbc.co.uk/1/hi/business/6590879.stm|url-status=live}}</ref> On 18 July 2007, BBC News reported that Delta Two had tabled a conditional bid proposal.<ref>{{cite news|title=Qatar firm tables Sainsbury's bid|work=BBC News|date=18 July 2007|url=http://news.bbc.co.uk/1/hi/business/6905040.stm|access-date=9 November 2008|archive-date=18 August 2007|archive-url=https://web.archive.org/web/20070818064823/http://news.bbc.co.uk/1/hi/business/6905040.stm|url-status=live}}</ref> Paul Taylor, the principal of Delta Two, flew David and John Sainsbury to [[Sardinia]] to reveal and discuss the potential bid which amounted to 600p per share.<ref>{{cite news|title=Shopping for Sainsbury's|work=The Times|date=22 July 2007|url=https://www.thetimes.co.uk/article/shopping-for-sainsburys-gdg5mx35rq7|access-date=9 November 2008|location=London|first=Jenny|last=Davey|archive-date=2 May 2018|archive-url=https://web.archive.org/web/20180502211827/https://www.thetimes.co.uk/article/shopping-for-sainsburys-gdg5mx35rq7|url-status=live}}</ref> The family had reservations about the price of the bid. They were also concerned about the proposed structure, which involved splitting the business into an operating company and a highly leveraged property company. They were additionally concerned about adequacy of funding, both for the bid and for the company's pension scheme.<ref>{{cite news|title=Sainsbury family still reluctant to sell|work=The Daily Telegraph|date=24 September 2007|url=https://www.telegraph.co.uk/finance/markets/2816347/Sainsbury-family-still-reluctant-to-sell.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/markets/2816347/Sainsbury-family-still-reluctant-to-sell.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|access-date=9 November 2008|location=London|first=James|last=Hall}}{{cbignore}}</ref> On 5 November 2007, it was announced Delta Two had abandoned its takeover bid due to the "[[credit crunch|deterioration of credit markets]]" and concerns about funding the company's pension scheme.<ref>{{cite news|title=Sainsbury's takeover bid dropped|work=BBC News|date=5 November 2007|url=http://news.bbc.co.uk/1/hi/business/7078441.stm|access-date=9 November 2008|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015247/http://news.bbc.co.uk/1/hi/business/7078441.stm|url-status=live}}</ref> ===Administrative changes=== [[File:Sainsbury's on the Headrow.jpg|thumb|Sainsbury's in the former [[Allders]] branch on [[The Headrow]] in [[Leeds city centre]]]] In January 2008, Sainsbury's brought the number of its supermarkets in Northern Ireland to eleven, with the purchase of two Curley's Supermarkets in Dungannon and Belfast.<ref>{{cite news|title=Retail giant buys family business|url=http://news.bbc.co.uk/1/hi/northern_ireland/7190661.stm|work=BBC News|date=16 January 2008|access-date=16 January 2008|archive-date=19 January 2008|archive-url=https://web.archive.org/web/20080119055817/http://news.bbc.co.uk/1/hi/northern_ireland/7190661.stm|url-status=live}}</ref><ref>{{cite press release|title=Sainsbury's in deal with Curley's Supermarket|publisher=Curley's Supermarkets|date=16 January 2008|url=http://www.curleys.co.uk/curleys%20press%20release%20jan%2016th%202008.doc|format=Microsoft Word|access-date=16 January 2008|url-status=dead|archive-url=https://web.archive.org/web/20080227193831/http://www.curleys.co.uk/curleys%20press%20release%20jan%2016th%202008.doc|archive-date=27 February 2008 }}</ref><ref>{{cite press release|title=Sainsbury's to Buy North Grocer|work=The Irish Times|date=16 January 2008|access-date=9 November 2008|url=http://www.irishtimes.com/newspaper/breaking/2008/0116/breaking17.htm }}</ref> In November 2007, Sainsbury's centralised its HR department, relocating to the 17th and 18th floors of the [[Manchester Arndale Centre]] to form a Shared Service Centre, which was initially trialled to deal with Recruitment in Scotland and was later rolled out to the whole of the United Kingdom. July 2009 saw the HR Shared Service Centre in Manchester expand to include most HR Processes in its Colleague Administration Department and Occupational Health enquiries in a dedicated unit.<ref>{{cite web|url=http://www.personneltoday.com/hr/sainsburys-to-launch-a-human-resources-shared-services-function-to-improve-its-service/|title=Sainsbury's to launch a human resources shared services function to improve its service|date=26 July 2007|publisher=Personnel Today|access-date=11 April 2017|archive-date=31 August 2017|archive-url=https://web.archive.org/web/20170831221015/http://www.personneltoday.com/hr/sainsburys-to-launch-a-human-resources-shared-services-function-to-improve-its-service/|url-status=live}}</ref> Since April 2012, the centre has begun a gradual relocation to its new offices in the centre of Lincoln, along with a rebrand as Sainsbury's HR Services.<ref>[http://www.personneltoday.com/articles/26/07/2007/41712/sainsburys-to-launch-a-human-resources-shared-services-function-to-improve-its.htm Sainsbury's to launch a human resources shared services function to improve its service] {{webarchive|url=https://web.archive.org/web/20130614113733/http://www.personneltoday.com/articles/26/07/2007/41712/sainsburys-to-launch-a-human-resources-shared-services-function-to-improve-its.htm|date=14 June 2013 }} Personnel Today, 26 July 2007</ref> ===Developing business (2009–2016)=== In March 2009, Sainsbury's reached an agreement to buy 24 shops from [[The Co-operative Group]], 22 of which were [[Somerfield]] shops, which the group were required to sell as a condition of their takeover of Somerfield.<ref>{{cite press release|title=Sainsbury's goes on £83m coop spree|work=The Guardian|date=4 March 2009|access-date=23 May 2009|url=https://www.theguardian.com/business/2009/mar/04/j-sainsbury-supermarkets|location=London|first=Zoe|last=Wood|archive-date=27 June 2015|archive-url=https://web.archive.org/web/20150627023302/http://www.theguardian.com/business/2009/mar/04/j-sainsbury-supermarkets|url-status=live}}</ref> A further nine shops were purchased from The Co-operative Group in June 2009. These were concentrated in West Wales, the North of England and Scotland, where Sainsbury's market share is low.<ref>[http://news.bbc.co.uk/1/hi/business/8104425.stm Sainsbury's targets faster growth] {{Webarchive|url=https://web.archive.org/web/20220719015248/http://news.bbc.co.uk/1/hi/business/8104425.stm |date=19 July 2022 }} BBC, 17 June 2009</ref> In May 2010, Sainsbury's confirmed a multimillion-pound deal with the [[London Organising Committee of the Olympic and Paralympic Games]] (LOCOG) to be the main sponsor of the [[2012 Paralympic Games]]. Under the deal, Sainsbury's sold Paralympic merchandise and became involved in high-profile events, such as the torch relay. It became one of only two sponsors able to take advantage of the limited branding allowed within the Games. The promotional rights did not extend to the Olympics. After the Paralympic Games, the company decided to sponsor the [[British Paralympic Association]] through to Rio 2016.<ref>{{cite web|url=http://www.paralympic.org/news/bpa-signs-sainsbury-s-partner-through-rio-2016|title=BPA signs Sainsbury's as partner through Rio 2016 &#124; IPC|publisher=Paralympic.org|date=14 September 2012|access-date=18 March 2013|archive-date=8 May 2013|archive-url=https://web.archive.org/web/20130508133618/http://paralympic.org/news/bpa-signs-sainsbury-s-partner-through-rio-2016|url-status=live}}</ref> On 30 November 2011, Sainsbury's reached the first milestone in its ''Vision for 2020'', by opening its thousandth self-service shop in [[Irvine, North Ayrshire|Irvine]], Scotland. To celebrate this, Sainsbury's doubled its staff discount to 20% for the first four days of December.<ref>[http://www.retail-week.com/home/food/in-pictures-a-trip-through-history-as-js-opens-1000th-store/5031693.article In pictures: A trip through history as JS opens 1,000th store] {{webarchive|url=https://web.archive.org/web/20160330113307/http://www.retail-week.com/home/food/in-pictures-a-trip-through-history-as-js-opens-1000th-store/5031693.article|date=30 March 2016 }} Retail Week, 30 November 2011</ref> In January 2014, Sainsbury's completed the purchase of the 50% share in [[Sainsbury's Bank]], owned by Lloyds Banking Group.<ref>{{cite web|url=https://www.theguardian.com/money/2013/may/08/sainsburys-full-control-banking-arm|title=Sainsbury's to take full control of banking arm|date=8 May 2013|work=The Guardian|access-date=26 May 2020|archive-date=6 August 2020|archive-url=https://web.archive.org/web/20200806193138/https://www.theguardian.com/money/2013/may/08/sainsburys-full-control-banking-arm|url-status=live}}</ref> In July 2014, the company began powering one of its shops by converting [[food waste]] into bio methane gas to generate electricity. The group became the first retailer to come off the [[National Grid (Great Britain)|National Grid]] by its own means.<ref name="SainsburysEnergy">{{cite news|title=Sainsbury's shop to be powered solely by food waste|url=https://www.theguardian.com/environment/2014/jul/21/sainsburys-store-powered-food-waste|access-date=23 July 2014|work=[[The Guardian]]|location=London|archive-date=23 July 2014|archive-url=https://web.archive.org/web/20140723043727/http://www.theguardian.com/environment/2014/jul/21/sainsburys-store-powered-food-waste|url-status=live}}</ref> In July 2016, Arcus FM extended its facilities management contract with Sainsbury's, securing a ten-year renewal. Arcus won the initial contract in 2009, and saw the contract extended in 2011.<ref>{{cite web|url=http://www.fm-world.co.uk/news/business-news/arcus-lands-10-year-sainsburys-extension/|title=ARCUS LANDS 10-YEAR SAINSBURY'S EXTENSION|publisher=fm-world.co.uk|date=8 July 2016|access-date=2 December 2016|archive-date=3 December 2016|archive-url=https://web.archive.org/web/20161203060741/http://www.fm-world.co.uk/news/business-news/arcus-lands-10-year-sainsburys-extension/|url-status=live}}</ref> ===Multi-channel retailer and restructuring (2016–present)=== After a four-month pursuit, in April 2016 [[Home Retail Group]] agreed to be taken over by Sainsbury's for £1.4&nbsp;billion. Sainsbury's completed the acquisition in September 2016.<ref>{{cite news|url=https://www.bbc.co.uk/news/business-35941233|title=Sainsbury's wins battle to buy Argos|work=BBC News|date=1 April 2016|access-date=21 July 2018|archive-date=2 August 2018|archive-url=https://web.archive.org/web/20180802112948/https://www.bbc.co.uk/news/business-35941233|url-status=live}}</ref><ref>{{cite web|url=http://www.retailgazette.co.uk/blog/2016/09/sainsburys-acquisition-of-argos-parent-company-now-complete|title=Sainsbury's acquisition of Argos parent company now complete|work=Retail Gazette|date=2 September 2016|access-date=2 September 2016|archive-date=8 December 2016|archive-url=https://web.archive.org/web/20161208160102/https://www.retailgazette.co.uk/blog/2016/09/sainsburys-acquisition-of-argos-parent-company-now-complete|url-status=live}}</ref> The deal included catalogue chain [[Argos (retailer)|Argos]] and furnishing retailer [[Habitat (retailer)|Habitat]]. As a result, the new Sainsbury's group was organised into four divisions: the core Sainsbury's food retail business; General Merchandising (including Argos) & TU Clothing; Financial Services (Sainsbury's Bank and Argos financial services businesses); and various property investments.<ref>{{cite web|url=https://www.about.sainsburys.co.uk/~/media/Files/S/Sainsburys/pdf-downloads/sainsburys-ar-2017-financial-statements|title=Financial Statements|date=2 May 2017|website=about.sainsburys.co.uk|publisher=J Sainsbury plc|access-date=10 January 2020|archive-date=29 October 2018|archive-url=https://web.archive.org/web/20181029140423/http://www.about.sainsburys.co.uk/~/media/Files/S/Sainsburys/pdf-downloads/sainsburys-ar-2017-financial-statements|url-status=live}}</ref> Throughout 2016 and 2017 Sainsbury's pursued expansion of its multi-channel strategy, increasing the number of groceries Click and Collect points and online fulfilment locations to serve its online delivery network including opening a [[dark store]] in [[Bromley by Bow]] to serve the London area, increasing geographical coverage of its same-day groceries delivery network and integrating concessions into its shops such as Argos, Habitat, [[Timpson (retailer)|Timpson's]] and [[Starbucks]].<ref>{{cite web|url=https://www.theguardian.com/business/2016/jul/21/sainsburys-hiring-staff-online-delivery-centre-east-london|title=Sainsbury's to hire 900 staff for online delivery centre in east London|first=Sarah|last=Butler|date=21 July 2016|work=The Guardian|access-date=22 March 2018|archive-date=24 January 2018|archive-url=https://web.archive.org/web/20180124005714/https://www.theguardian.com/business/2016/jul/21/sainsburys-hiring-staff-online-delivery-centre-east-london|url-status=live}}</ref> In November 2016, Sainsbury's announced its intention to cut £500&nbsp;million of costs from its business. In March 2017 400 jobs were cut and 4,000 jobs were re-organized, mainly affecting employees in night shift and commercial operation (cash office and price control) roles.<ref name="telegraph.co.uk">{{cite news|url=https://www.telegraph.co.uk/business/2017/08/05/sainsburys-cost-cuts-threaten-1000-jobs/ |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/business/2017/08/05/sainsburys-cost-cuts-threaten-1000-jobs/ |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=Sainsbury's cost cuts threaten 1,000 jobs|first1=Ben|last1=Marlow|first2=Ashley|last2=Armstrong|date=5 August 2017|access-date=27 February 2019|newspaper=The Telegraph}}{{cbignore}}</ref> In August 2017, 1000 jobs were cut throughout all of its Head Office and support centres, affecting a variety of functions.<ref name="telegraph.co.uk"/> In October 2017, changes to security contracts meant that provider [[Mitie]] reduced the number of [[security officer]]s within shops.<ref>{{cite web|url=https://www.mitie.com/case-studies/retail/a-smarter-way-of-securing-sainsbury-s/#!/|title=A SMARTer way of securing one of the UK's leading supermarkets|publisher=Mitie|access-date=16 March 2018|archive-date=24 January 2018|archive-url=https://web.archive.org/web/20180124071014/https://www.mitie.com/case-studies/retail/a-smarter-way-of-securing-sainsbury-s/#!/|url-status=live}}</ref> In the same month Sainsbury's announced plans to axe all shop-based [[Human resource manager|Human Resource]] employees, including HR managers, payroll clerks, administration clerks and Learning and Development managers, overall affecting 1400 jobs.<ref name="auto">{{cite web|url=https://www.express.co.uk/news/uk/867704/Sainsbury-s-job-cuts-Asda-high-street-supermarkets|title=Sainsbury's AXES 2,000 jobs in £500m cost-cutting drive|first=Mark|last=Chandler|date=17 October 2017|access-date=23 January 2018|archive-date=24 January 2018|archive-url=https://web.archive.org/web/20180124070754/https://www.express.co.uk/news/uk/867704/Sainsbury-s-job-cuts-Asda-high-street-supermarkets|url-status=live}}</ref> Additionally another 600 jobs at its Head Offices were cut.<ref name="auto"/> In January 2018, Sainsbury's announced proposals to overhaul shop management structures which would result in job losses 'in the thousands'.<ref>{{cite news|url=https://www.bbc.co.uk/news/business-42791079|title=Thousands of jobs at risk at Sainsbury's|first=Emma|last=Simpson|work=BBC News|date=2 March 2018|access-date=21 July 2018|archive-date=20 August 2018|archive-url=https://web.archive.org/web/20180820054204/https://www.bbc.co.uk/news/business-42791079|url-status=live}}</ref> On 1 February 2018, Sainsbury's announced the purchase of [[Nectar loyalty card|Nectar]] from [[AIMIA]] for £60&nbsp;million; this gave full control of all Nectar data to Sainsbury's.<ref>{{cite web|url=https://www.ft.com/content/584f106e-0766-11e8-9650-9c0ad2d7c5b5|title=Sainsbury's buys Nectar reward scheme from Aimia for £60m|date=1 February 2018|work=Financial Times|access-date=1 October 2020|archive-date=4 December 2020|archive-url=https://web.archive.org/web/20201204120746/https://www.ft.com/content/584f106e-0766-11e8-9650-9c0ad2d7c5b5|url-status=live}}</ref> In March 2018, Sainsbury's announced that it would be increasing the base rate of pay for its staff to retain the best workers. It said it would increase pay by 15% in the year, spending an extra £100&nbsp;million on a plan that would also simplify the number of job roles.<ref>{{cite news|url=https://uk.reuters.com/article/uk-sainsbury-pay/sainsburys-to-hike-in-store-staff-pay-by-15-percent-idUKKCN1GI0XJ|title=Sainsbury's raises in-shop pay but axes paid breaks|date=6 March 2016|agency=Reuters|access-date=16 March 2018|archive-date=6 March 2018|archive-url=https://web.archive.org/web/20180306142602/https://uk.reuters.com/article/uk-sainsbury-pay/sainsburys-to-hike-in-store-staff-pay-by-15-percent-idUKKCN1GI0XJ|url-status=live}}</ref> In April 2018, Sainsbury's entered talks with [[Walmart]] about a proposed merger with Asda, which, if approved, could have formed the largest UK supermarket company.<ref>{{cite news|url=https://www.theguardian.com/business/2018/apr/28/sainsburys-and-asda-in-shock-talks-over-10bn-merger-deal|title=Sainsbury's and Asda in shock talks over 10bn merger deal|last=Wood|first=Zoe|work=The Guardian|date=28 April 2018|access-date=30 April 2018|archive-date=29 April 2018|archive-url=https://web.archive.org/web/20180429230046/https://www.theguardian.com/business/2018/apr/28/sainsburys-and-asda-in-shock-talks-over-10bn-merger-deal|url-status=live}}</ref><ref>{{cite news|author=Alan Tovey|url=https://www.telegraph.co.uk/business/2018/04/28/sainsburys-mulls-asda-tie-up-create-supermarket-giant/ |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/business/2018/04/28/sainsburys-mulls-asda-tie-up-create-supermarket-giant/ |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=Sainsbury's in 'advanced' discussions over £10bn-plus merger with Asda to create supermarket giant|newspaper=The Telegraph|date=28 April 2018|access-date=28 April 2018}}{{cbignore}}</ref> Under the proposal, Walmart would have owned 42% of the group, with day-to-day operations being led by the chief executive of Sainsbury's at the time, Mike Coupe. The group also outlined plans to open branches of Argos within Asda shops.<ref>{{cite news|title=Sainsbury's vows Asda deal will cut prices|url=https://www.bbc.co.uk/news/business-43945254|access-date=30 April 2018|work=BBC News|date=30 April 2018|archive-date=30 April 2018|archive-url=https://web.archive.org/web/20180430063952/http://www.bbc.co.uk/news/business-43945254|url-status=live}}</ref> However, the [[Competition and Markets Authority]] (the UK's regulator on anti-competitive practices) said in February 2019 that it could block the merger.<ref>{{cite web|url=https://www.bbc.com/news/business-47303166|title=Sainsbury's-Asda merger in jeopardy|date=20 February 2019|access-date=27 February 2019|work=BBC News|archive-date=27 February 2019|archive-url=https://web.archive.org/web/20190227185110/https://www.bbc.com/news/business-47303166|url-status=live}}</ref> On 25 April 2019, the Competition and Markets Authority blocked the merger and it was abandoned by Sainsbury's.<ref>{{cite web|url=https://www.thegrocer.co.uk/sainsburys/cma-blocks-sainsburys/asda-merger-/592699.article|title=CMA blocks Sainsbury's/Asda merger|first=Ian|last=Quinn|date=25 April 2019|website=The Grocer|access-date=2 May 2019|archive-date=2 May 2019|archive-url=https://web.archive.org/web/20190502134043/https://www.thegrocer.co.uk/sainsburys/cma-blocks-sainsburys/asda-merger-/592699.article|url-status=live}}</ref><ref>{{cite web|url=https://www.proactiveinvestors.co.uk/companies/news/219067/sainsbury-s-and-walmart-s-asda-abandon-merger-after-competition-watchdog-rejects-deal-219067.html|title=Sainsbury's and Walmart's Asda abandon merger after competition watchdog rejects deal|date=25 April 2019|website=Proactiveinvestors UK|access-date=2 May 2019|archive-date=2 May 2019|archive-url=https://web.archive.org/web/20190502133346/https://www.proactiveinvestors.co.uk/companies/news/219067/sainsbury-s-and-walmart-s-asda-abandon-merger-after-competition-watchdog-rejects-deal-219067.html|url-status=live}}</ref> In November 2020, Sainsbury's stated that up to 3,500 jobs were at risk due to the closure of supermarket counters and the closure of further Argos standalone stores.<ref>{{cite web|title=Sainsbury's warns 3,500 jobs could go in supermarket shake-up|url=https://news.sky.com/story/sainsburys-reveals-3-500-jobs-at-risk-in-operational-shake-up-12124100|access-date=5 November 2020|publisher=Sky News|archive-date=5 November 2020|archive-url=https://web.archive.org/web/20201105072405/https://news.sky.com/story/sainsburys-reveals-3-500-jobs-at-risk-in-operational-shake-up-12124100|url-status=live}}</ref> In March 2021, the group announced further restructuring with the loss of 1150 head office and warehousing roles. Office sites Victoria and Saffron House in London, as well as Walsgrave in Coventry, were closed; office space was reduced at other sites at Milton Keynes, Coventry, London and Manchester.<ref>{{cite web|title=1150 jobs at risk as Sainsbury's unveils restructuring proposals|url=https://www.retailgazette.co.uk/blog/2021/03/1150-jobs-at-risk-as-sainsburys-unveils-restructuring-proposals/|access-date=7 June 2021|website=Retail Gazette|date=3 March 2021 |archive-date=7 June 2021|archive-url=https://web.archive.org/web/20210607220953/https://www.retailgazette.co.uk/blog/2021/03/1150-jobs-at-risk-as-sainsburys-unveils-restructuring-proposals/|url-status=live}}</ref> The restructure also included the closure of the company's only [[dark store|online fulfilment centre]] in [[Bromley-by-Bow]], London; with online orders instead being fulfilled by nearby stores with online fulfilment capabilities<ref>{{cite web|title=Sainsbury's to cut 500 Head Office jobs with a further 650 at risk|url=https://www.theguardian.com/business/2021/mar/03/sainsburys-to-cut-500-head-office-jobs-with-a-further-650-at-risk|access-date=7 June 2021|website=The Guardian|date=3 March 2021|archive-date=7 June 2021|archive-url=https://web.archive.org/web/20210607220949/https://www.theguardian.com/business/2021/mar/03/sainsburys-to-cut-500-head-office-jobs-with-a-further-650-at-risk|url-status=live}}</ref> The group reported a £261&nbsp;million loss in April 2021, citing £485&nbsp;million of investment in 'additional safety measures' in response to the [[COVID-19 pandemic|Coronavirus pandemic]], additional staffing costs and additional staff bonuses. The group's financial results included the one-off costs of announced restructuring as well as [[write-off|writedowns]] of its estate valuations and banking assets.<ref>{{cite web|title=Sainsbury's slumps to £261&nbsp;million loss on back of covid costs|url=https://www.theguardian.com/business/2021/apr/28/sainsburys-slumps-to-261m-loss-on-back-of-covid-costs|access-date=7 June 2021|website=The Guardian|date=28 April 2021|archive-date=7 June 2021|archive-url=https://web.archive.org/web/20210607220953/https://www.theguardian.com/business/2021/apr/28/sainsburys-slumps-to-261m-loss-on-back-of-covid-costs|url-status=live}}</ref> The group's new CEO Simon Roberts has started to focus the grocery business on a 'food first strategy'; the company's slogan changed in May 2021 and an advertising campaign followed promoting healthier eating choices and sustainable food, designed to complement the company's partnership of the [[2021 United Nations Climate Change Conference|2021 UN Climate Change Conference]] being held in the UK.<ref>{{cite web|title=Sainsbury's commits to helping the nation make healthier choices as only a quarter of Brits eat five-a-day|url=https://www.about.sainsburys.co.uk/news/latest-news/2021/26-05-21-sainsbury-commits-to-helping-the-nation-make-healthier-choices-as-only-a-quarter-of-brits|access-date=7 June 2021|website=J Sainsbury's plc.|archive-date=31 May 2021|archive-url=https://web.archive.org/web/20210531194410/https://www.about.sainsburys.co.uk/news/latest-news/2021/26-05-21-sainsbury-commits-to-helping-the-nation-make-healthier-choices-as-only-a-quarter-of-brits|url-status=live}}</ref><ref>{{cite web|title=Sainsbury's unveils new brand slogan as it is named Principal Supermarket Partner of COP26|url=https://www.about.sainsburys.co.uk/news/latest-news/2021/25-02-2021-sainsburys-named-principal-supermarket-partner-of-cop26|access-date=7 June 2021|website=J Sainsbury's plc.|archive-date=1 March 2021|archive-url=https://web.archive.org/web/20210301061649/https://www.about.sainsburys.co.uk/news/latest-news/2021/25-02-2021-sainsburys-named-principal-supermarket-partner-of-cop26|url-status=live}}</ref> == Leaders == {| | {|class="wikitable" |- ! Year ! Managing Directors |- | 1896–1928 | [[John James Sainsbury]] |- | 1928–1938 | [[John Benjamin Sainsbury]] |- | 1938–1956 | [[Lord Sainsbury of Drury Lane|Alan Sainsbury]] (later Lord Sainsbury of Drury Lane) and<br />[[Sir Robert Sainsbury|Robert Sainsbury]] (later Sir Robert Sainsbury)<br />(Joint managing directors) |- | 1956–1969 | [[Sir Robert Sainsbury|Robert Sainsbury]] (later Sir Robert Sainsbury) |- ! Year ! Chief Executive Officers |- | 1969–1992 | [[Lord Sainsbury of Preston Candover|John Davan Sainsbury]] (later Lord Sainsbury of Preston Candover) |- | 1992–1996 | [[Lord Sainsbury of Turville|David Sainsbury]] (later Lord Sainsbury of Turville) |- | 1996–1998 | Dino Adriano (United Kingdom Operations) and<br />David Bremner (United States Operations and [[Homebase]])<br />(Joint chief executive officers) |- | 1998–2000 | Dino Adriano |- | 2000–2004 | [[Sir Peter Davis]] |- | 2004–2014 | [[Justin King (businessman)|Justin King]] |- |2014–2020 |[[Mike Coupe]] |- |2020–Present |[[Simon Roberts (businessman)|Simon Roberts]] |} |valign="top"| {| class="wikitable" |- ! Year ! Chairs |- | 1956–1967 | [[Lord Sainsbury of Drury Lane|Alan Sainsbury]] (later Lord Sainsbury of Drury Lane) |- | 1967–1969 | [[Sir Robert Sainsbury|Robert Sainsbury]] (later Sir Robert Sainsbury) |- | 1969–1992 | [[Lord Sainsbury of Preston Candover|John Davan Sainsbury]] (later Lord Sainsbury of Preston Candover) |- | 1992–1998 | [[Lord Sainsbury of Turville|David Sainsbury]] (later Lord Sainsbury of Turville) |- | 1998–2004 | George Bull |- | 2004–2004 | [[Sir Peter Davis]] |- | 2004–2009 | [[Philip Hampton]] |- | 2009–2019 | [[David Tyler (businessman)|David Tyler]] |- | 2019–present | [[Martin Scicluna (businessman)|Martin Scicluna]] |} |} == Shops == In March 2019, Sainsbury's shop portfolio was as follows:<ref>{{cite web | title = Preliminary Results 2018/19 | publisher = J Sainsbury plc | date = May 2019 | url = https://www.about.sainsburys.co.uk/~/media/Files/S/Sainsburys/documents/reports-and-presentations/2019/preliminary-results-2018-19.pdf | access-date = 22 April 2020 | archive-date = 1 April 2022 | archive-url = https://web.archive.org/web/20220401034945/https://www.about.sainsburys.co.uk/~/media/Files/S/Sainsburys/documents/reports-and-presentations/2019/preliminary-results-2018-19.pdf | url-status = live }}</ref> {| class="wikitable" ! rowspan=2|Format ! rowspan=2|Number ! colspan=2|Total area ! colspan=2|Mean area ! rowspan=2|Percentage<br />of space |- ! (m²) ! (sq ft) ! (m²) ! (sq ft) |- | Supermarkets | style="text-align: right;"|608 | style="text-align: right;"|1,971,000 | style="text-align: right;"|21,210,000 | style="text-align: right;"|3,240 | style="text-align: right;"|34,885 | style="text-align: right;"|92% |- | Convenience shops | style="text-align: right;"|820 | style="text-align: right;"|179,675 | style="text-align: right;"|1,934,000 | style="text-align: right;"|219 | style="text-align: right;"|2,360 | style="text-align: right;"|8% |- ! Total ! style="text-align: right;"|1,428 ! style="text-align: right;"|2,150,000 ! style="text-align: right;"|23,144,000 ! style="text-align: right;"|- ! style="text-align: right;"|- ! style="text-align: right;"|100% |} It is particularly strong in London and the South-East, where it is based, and has powerful positions within many UK cities. The company acquired the Midlands-based firm Thoroughgood in the 1930s. Expansion since 1945 has given the company national reach, although the chain is not as well-represented in Scotland as Tesco, Asda and Morrisons.<ref>Calder, Colin. "Defeated Sainsbury to spend Pounds 100m". Sunday Times. Times Newspapers</ref> === Supermarkets === [[File:Sainsbury'sCropped.jpg|thumb|Interior of Sainsbury's [[Gloucester Quays]] shop]] On 29 September 2010, Sainsbury's opened one of its largest UK shops, an extension of its existing shop in Crayford, South East London, which now has over {{convert|100000|sqft|m2|abbr=on}} of retail space and is its largest supermarket to be built in the UK. Bybrook Superstore in Ashford, Kent, which reopened on 16 November 2011 has over {{convert|100000|sqft|m2|abbr=on}}.<ref>[http://www.j-sainsbury.co.uk/index.asp?PageID=424&section=&Year=2010&NewsID=1369 Sainsbury Corporate website press release] {{webarchive |url=https://web.archive.org/web/20110723080427/http://www.j-sainsbury.co.uk/index.asp?PageID=424&section=&Year=2010&NewsID=1369 |date=23 July 2011 }} (Retrieved January 2011)</ref> The refurbished [[Lincoln, Lincolnshire]] shop opened on 24 November 2010, making it the UK's second-largest Sainsbury's supermarket after Crayford at {{convert|98712|sqft|m2|0|abbr=on}}.<ref>[http://www.j-sainsbury.co.uk/index.asp?PageID=424&Year=2010&NewsID=1425 Sainsbury Corporate website press release] {{webarchive |url=https://web.archive.org/web/20110723080514/http://www.j-sainsbury.co.uk/index.asp?PageID=424&Year=2010&NewsID=1425 |date=23 July 2011 }} (Retrieved January 2011)</ref> Shops in the 'supermarket' category all have similar layouts and operations but may vary in their choice of range to the customer. Most will have a convenience kiosk for cigarette sales and refunds/exchanges, produce, meat, fish, groceries and frozen food, plus staffed and [[self-service checkouts]]. However depending on the size of the premises, they may also have an in-shop bakery, pizza counter, a cafe or Fresh Kitchen, Tu clothing, general merchandise with some stores having an on-site Argos and / or petrol station along with an online picking department. Some shops also feature concessions such as a beauty hall, travel agents, [[Jessops]], [[Patisserie Valerie]], [[Specsavers]], [[Carte D'or]] and [[Ben and Jerrys]] ice cream stands, [[Zizzi]] pizza counters, Sushi Gourmet counters, and The Fragrance Shop. Others also feature a "Centre for Dentistry" where dental treatments are offered and/or an "Explore Learning" centre where children are offered extra English and Maths tuition. Some shops also feature a [[Starbucks Coffee]] instead of a Sainsbury's branded cafe.<ref>{{cite news|last1=Ryan|first1=John|title=Store gallery: Nine Elms Sainsbury's looks to the future with Habitat and Argos|url=https://www.retail-week.com/stores/store-gallery-nine-elms-sainsburys-looks-to-the-future/7012912.article|access-date=1 December 2016|work=Retail Week|date=13 October 2016|archive-date=2 December 2016|archive-url=https://web.archive.org/web/20161202165311/https://www.retail-week.com/stores/store-gallery-nine-elms-sainsburys-looks-to-the-future/7012912.article|url-status=live}}</ref> In March 2020, due to the declaration of the UK lockdown as a result of the coronavirus pandemic and the panic buying that followed nationwide as a result, Sainsbury's supermarkets allowed shoppers to buy no more than three of each food item, to ensure all visitors have access to the products they need.<ref>{{cite news|url=https://www.bbc.com/news/business-51941987|title=Sainsbury's and Asda limit sales of all food items|date=18 March 2020|work=BBC News|access-date=18 March 2020|archive-date=18 March 2020|archive-url=https://web.archive.org/web/20200318092355/https://www.bbc.com/news/business-51941987|url-status=live}}</ref> ==== Sainsbury's Fuel ==== Sainsbury's operates a chain of fuel forecourts located at some of its supermarkets selling diesel, petrol and City Diesel. The chain first opened a forecourt in 1974 at its [[Croydon]] SavaCentre hypermarket, the forecourts were initially supplied by and marketed as [[Jet (brand)|Jet]] stations.<ref>{{cite web |url=http://www.petrolprices.com/sainsburys.html |title=Sainsburys Fuel |publisher=PetrolPrices.com |access-date=14 March 2014 |archive-date=13 February 2014 |archive-url=https://web.archive.org/web/20140213232204/http://petrolprices.com/sainsburys.html |url-status=live }}</ref> However, from 1980 onwards Sainsbury's operated its own forecourts and sourced its own fuel. In 2004, [[BP]] became the supplier of fuel and operated its forecourts at supermarkets where possible. This deal ended in 2009 and operation of all forecourts and fuel sourcing returned to the control of Sainsbury's.<ref>{{cite web|url=http://archive.unitetheunion.org/news__events/archived_news_releases/2009_archived_press_releases/forecourt_fuel_supplies_threat.aspx |archive-url=https://web.archive.org/web/20140201191600/http://archive.unitetheunion.org/news__events/archived_news_releases/2009_archived_press_releases/forecourt_fuel_supplies_threat.aspx |url-status=dead |archive-date=1 February 2014 |title=Forecourt fuel supplies threatened as ballot of BP Sainsbury's drivers opens |publisher=Archive.unitetheunion.org |access-date=14 March 2014}}</ref> ==== Sainsbury's Café ==== A number of stores operate self-service cafes, marketed as Sainsbury's Café, of which most are open for the same hours as the supermarket itself.<ref>{{cite web |url=http://www.sainsburys-live-well-for-less.co.uk/products-values/instoreservices/sainsbury's-cafe/ |title=In Store Counters For Produce And Expert Advice |publisher=Sainsburys-live-well-for-less.co.uk |access-date=14 March 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140326174521/http://www.sainsburys-live-well-for-less.co.uk/products-values/instoreservices/sainsbury's-cafe/ |archive-date=26 March 2014 }}</ref> === Sainsbury's Local === {{main|Sainsbury's Local}} [[File:Bournemouth , Winton - Sainsbury's Local - geograph.org.uk - 1289750.jpg|thumb|Sainsbury's Local in [[Winton, Dorset|Winton]], [[Bournemouth]]]] As well as developing its own sites, Sainsbury's expanded its convenience portfolio through acquisitions of [[Bell's Stores]], [[Jackson's Stores]], JB Beaumont and SL Shaw Ltd. Sainsbury's initially retained the strong Bells, Jacksons and Beaumont branding. For example, refurbished shops were called ''Sainsbury's at Bells''. These were effectively Sainsbury's Local shops with a revised fascia, retaining some features of the former local chain. Unrefurbished shops retained the original brand and logo, but still offered Sainsbury's own brand products, pricing and some point of sale; however they did not accept Nectar cards to collect points. The old websites were also retained with some Sainsbury's branding. However, all of these acquired shops were fully converted to the Sainsbury's Local fascia from 4 May 2007.<ref>{{cite web|title=Sainsbury's axes retail sub-brands |publisher=Convenience Store |date=4 May 2007 |url=http://www.convenience-store.co.uk/articles/30951/Sainsbury's-axes-retail-sub-brands.aspx?categoryid=138 |access-date=11 November 2008 |archive-url=https://web.archive.org/web/20080518055213/http://www.convenience-store.co.uk/articles/30951/Sainsbury%27s-axes-retail-sub-brands.aspx?categoryid=138 |archive-date=18 May 2008 |url-status=dead }}</ref> In July 2013, chief executive Justin King announced plans to focus on expanding its convenience shops.<ref>{{cite web|url=http://www.movehut.co.uk/news/sainsburys-local-stores-to-overtake-supermarkets-by-2014-15425/|title=Sainsburys Local Stores to Overtake Supermarkets by 2014|first=Kirsten|last=Kennedy|website=movehut.co.uk|date=13 July 2013 |access-date=27 February 2019|archive-date=27 February 2019|archive-url=https://web.archive.org/web/20190227182305/http://www.movehut.co.uk/news/sainsburys-local-stores-to-overtake-supermarkets-by-2014-15425/|url-status=live}}</ref> === Sainsbury's Online === Sainsbury's operates an internet shopping service branded as "Sainsbury's Online". It offers a wide range of other products, including electronic goods, books and financial services. To use this service customers choose their groceries online, or by phone (which includes a "phone order" fee).<ref>{{cite web|url=http://news.sky.com/story/supermarket-wars-tesco-profits-fall-11-10468340|title=Supermarket Wars: Tesco Profits Fall 11%|publisher=Sky|date=3 October 2012|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412062604/http://news.sky.com/story/supermarket-wars-tesco-profits-fall-11-10468340|url-status=live}}</ref> Sainsbury's also provide the Sainsbury's Gift Cards and Sainsbury's Business Direct transactional websites that sell gift cards, gift vouchers and food tokens with credit or value that can be spent at any Sainsbury shop. Both products are not valid for buying certain products or services. The Gift Card website promotes the card as an ideal gift due to the large range of products and the number of shops available to spend them in. The Business Direct website, operated by MBL Solutions Ltd, promotes the cards as ideal for rewarding and motivating employees.<ref>{{cite web |url=http://www.mblsolutions.co.uk/sainsburys_case_study.html |title=Sainsburys Case Study |publisher=MBL Solutions |access-date=14 March 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140315015309/http://www.mblsolutions.co.uk/sainsburys_case_study.html |archive-date=15 March 2014 }}</ref><ref>{{cite web |url=http://www.designmatic.co.uk/portfolio/sainsburys/ |title=Sainsbury's Business Direct |publisher=Designmatic |date=21 November 2013 |access-date=14 March 2014 |archive-url=https://web.archive.org/web/20140315013731/http://www.designmatic.co.uk/portfolio/sainsburys/ |archive-date=15 March 2014 |url-status=dead }}</ref><ref>{{cite web |url=http://www.sainsburysbusinessdirect.co.uk/ |title=Sainsbury's Gift Card |publisher=Sainsburys Business Direct |date=24 February 2014 |access-date=14 March 2014 |archive-date=11 February 2014 |archive-url=https://web.archive.org/web/20140211045315/http://www.sainsburysbusinessdirect.co.uk/ |url-status=live }}</ref><ref>{{cite web |url=http://www.marketingweek.co.uk/sainsburys-business-direct/2059854.article |title=Sainsbury's Business Direct |work=Marketing Week |date=28 February 2008 |access-date=14 March 2014 |archive-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315012205/http://www.marketingweek.co.uk/sainsburys-business-direct/2059854.article |url-status=live }}</ref> Sainsbury's started e-commerce home delivery operations in 1995 when it introduced ‘Wine Direct' for internet wine sales. In 1996, on Monday 30 December it was announced that Sainsbury's has joined forces with Hewlett-Packard for the development of an Internet-based supermarket offering a full range of products. The new, digital supermarket was expected to be launched in March 1997.<ref>{{cite news|title=J Sainsbury Plans Internet Shopping Project|url=http://www.telecompaper.com/news/j-sainsbury-plans-internet-shopping-project--98121|accessdate=30 May 2017|publisher=Telecompaper.com}}</ref> On 22 November 1999, Sainsbury's started e-business in partnership with [[LineOne]].<ref>{{cite news|url=https://www.theregister.co.uk/1999/11/23/sainsburys_finds_the_web/|title=Sainsbury's finds the Web|last=McCarthy|first=Kieren|date=23 November 1999|work=The Register|access-date=1 June 2018}}</ref> === Distribution === [[File:Distribution centre (J Sainsbury's).jpg|thumb|Sainsbury's [[Distribution center|distribution centre]] in Waltham Point]] Sainsbury's supply chain operates from thirteen regional distribution centres (RDCs), with two national distribution centres for slower moving goods, and two frozen food facilities. In addition, the depot at Tamworth transships general merchandise to the RDCs.<ref>{{cite web| title =Sainsbury's Information Direct| publisher =Sainsbury's| url =http://www.sainsburys.co.uk/sid/locations/locations.htm| access-date =9 November 2008| url-status =dead| archive-url =https://web.archive.org/web/20081022002924/http://www.sainsburys.co.uk/SID/locations/locations.htm| archive-date =22 October 2008| df =dmy-all}}</ref> ;Regional distribution centres * [[Basingstoke, Hampshire]] * [[Belfast]], [[Northern Ireland]] * [[Dartford, Kent]] * Emerald Park, Emerson's Green, [[Bristol]] * [[Greenford]], London * [[Vauxhall]], London * Hams Hall, Coleshill, [[West Midlands (county)|West Midlands]] * Haydock, [[St Helens, Merseyside]] * Langlands Park, East Kilbride, [[South Lanarkshire]] * Northampton, [[Northamptonshire]] * [[Sherburn, North Yorkshire]] * Waltham Point, [[Essex]] ;Regional distribution centres – Slow Moving * Rye Park, [[Hoddesdon]], [[Hertfordshire]] * [[Stoke, Staffordshire]] * [[Tamworth, Staffordshire]] ;National distribution centre – Frozen * Pineham, [[Upton, Northamptonshire]] ;National distribution centre – General Merchandise * [[Daventry, Northamptonshire]] ;National distribution centres – Clothing * [[Bedford, Bedfordshire]] * Shire Park, Worcestershire A planned regional distribution centre (RDC) in Exeter was abandoned, and the land sold to German discounter rival [[Lidl]].<ref>{{cite web| title =Lidl takes on ex-Sainsbury's warehouse site in South West| date =5 January 2016| publisher =Logistics Manager| url =https://www.logisticsmanager.com/lidl-takes-on-ex-sainsburys-warehouse-site-in-south-west/| access-date =26 November 2017| archive-date =1 December 2017| archive-url =https://web.archive.org/web/20171201042826/https://www.logisticsmanager.com/lidl-takes-on-ex-sainsburys-warehouse-site-in-south-west/| url-status =live}}</ref> The frozen foods RDC at [[Elstree]] in Hertfordshire closed with Sainsbury's relocating to a new national distribution centre at Pineham, just outside [[Northampton]].<ref>{{cite web| title =Proposal to relocate Sainsbury's distribution centre to Northampton may cause 250 job losses| work =Borehamwood Times| date =22 August 2016| url =https://www.borehamwoodtimes.co.uk/news/14694281.proposal-to-relocate-sainsburys-distribution-centre-to-northampton-may-cause-250-job-losses/| access-date =8 April 2020| archive-date =6 August 2020| archive-url =https://web.archive.org/web/20200806222037/https://www.borehamwoodtimes.co.uk/news/14694281.proposal-to-relocate-sainsburys-distribution-centre-to-northampton-may-cause-250-job-losses/| url-status =live}}</ref><ref>{{cite web| title =Sainsbury's depot in Borehamwood is being demolished| work =Borehamwood Times| date =17 June 2019| url =https://www.borehamwoodtimes.co.uk/news/17711927.sainsburys-depot-in-borehamwood-is-being-demolished/| access-date =8 April 2020| archive-date =6 August 2020| archive-url =https://web.archive.org/web/20200806224337/https://www.borehamwoodtimes.co.uk/news/17711927.sainsburys-depot-in-borehamwood-is-being-demolished/| url-status =live}}</ref> == Subsidiaries == === Sainsbury's Bank === {{main|Sainsbury's Bank}} In 1997, Sainsbury's Bank was established – a joint venture between J Sainsbury plc and the [[Bank of Scotland]],<ref>{{cite web|url=https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/11330965/Sainsburys-Bank-systems-failure-leaves-shoppers-unable-to-use-credit-cards.html |title=Sainsbury's Bank systems failure leaves shoppers unable to use credit cards |access-date=22 May 2016 |url-status=live |archive-url=https://web.archive.org/web/20160701144350/http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/11330965/Sainsburys-Bank-systems-failure-leaves-shoppers-unable-to-use-credit-cards.html |archive-date=1 July 2016 }}</ref> later a part of the [[Lloyds Banking Group]]. Services offered include car, life, home, pet and travel insurance as well as health cover, loans, credit cards, savings accounts and [[individual savings account]]s. On 8 May 2013, Sainsbury's announced it would buy the 50% share in the business owned by Lloyds Banking Group.<ref>{{cite web|url=http://www.theguardian.com/business/2013/may/08/sainsburys-bank-stake-lloyds|title=Sainsbury's takes full control of bank|date=8 May 2013|website=The Guardian|access-date=2 October 2020|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015246/https://www.theguardian.com/business/2013/may/08/sainsburys-bank-stake-lloyds|url-status=live}}</ref> === Sainsbury's Energy === Founded in 2011, Sainsbury's Energy is a virtual utility provider in partnership with [[Npower (United Kingdom)|nPower]] who offer gas and electricity. Sainsbury's no longer have face-to-face salespersons in-shop but there are leaflets and posters etc. advertising Sainsbury's Energy in its supermarkets.<ref>{{cite web |url=http://www.which.co.uk/energy/saving-money/guides/small-energy-companies/sainsburys-energy/ |title=Energy companies reviewed: Sainsbury's Energy |publisher=Which.co.uk |access-date=14 March 2014 |archive-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315013559/http://www.which.co.uk/energy/saving-money/guides/small-energy-companies/sainsburys-energy/ |url-status=live }}</ref><ref>{{cite web |url=http://www.electricity-guide.org.uk/providers/sainsburys.html |title=Sainsburys Energy « Electricity Guide |publisher=Electricity-guide.org.uk |access-date=14 March 2014 |archive-date=5 December 2013 |archive-url=https://web.archive.org/web/20131205171214/http://www.electricity-guide.org.uk/providers/sainsburys.html |url-status=live }}</ref> Sainsbury's Energy was previously supplied by [[British Gas]]; the agreement ended in 2019 with nPower commencing supply from February.<ref>{{cite web|url=https://utilityweek.co.uk/npower-supply-sainsburys-energy-customers/|title=npower supply Sainsbury's energy customers|date=23 April 2019|publisher=utilityweek.com|access-date=20 May 2019|archive-date=6 August 2020|archive-url=https://web.archive.org/web/20200806221719/https://utilityweek.co.uk/npower-supply-sainsburys-energy-customers/|url-status=live}}</ref> nPower in November 2019 was acquired by E.On Group as part of the acquisition of Innogy which led to E.On Next being the supplier for Sainsbury's Energy as of July 2020.<ref>{{cite news |title=E.ON completes migration of two million former npower customers to E.ON Next in record speed |url=https://www.eonenergy.com/About-eon/media-centre/eon-migration-two-million-npower-customers-eon-next/ |access-date=6 June 2022 |website=E.ON completes migration of two million former npower customers to E.ON Next in record speed |archive-date=28 February 2022 |archive-url=https://web.archive.org/web/20220228134458/https://www.eonenergy.com/About-eon/media-centre/eon-migration-two-million-npower-customers-eon-next/ |url-status=live }}</ref> === Argos === {{main|Argos (retailer)}} The company was founded in 1972 and its Green Shield Stamps catalogue shops were rebranded as ''Argos'' beginning in July 1974.<ref>{{cite web|url=http://www.argos.co.uk/webapp/wcs/stores/servlet/ArgosStaticPageSecondLevel?includeName=AboutArgos.jsp&langId=-1&storeId=10001&catalogId=1001|title=Argos – www.argos.co.uk|publisher=argos.co.uk|access-date=13 October 2010|archive-date=19 July 2011|archive-url=https://web.archive.org/web/20110719132618/http://www.argos.co.uk/webapp/wcs/stores/servlet/ArgosStaticPageSecondLevel?includeName=AboutArgos.jsp&langId=-1&storeId=10001&catalogId=1001|url-status=live}}</ref> == Former formats and ventures == ;Sainsbury's Freezer Centres {{main|Sainsbury's Freezer Centres}} Sainsbury's Freezer Centres were a frozen food chain operated between 1974 and 1986, the shops were entirely dedicated to frozen food. Due to competition from specialist frozen food chains such as Bejam, Sainsbury's converted its original service shops that were too small for modern use to small frozen specialist shops. Despite initial difficulty as only 11% of the population owned a freezer, the chain expanded to 21 shops at its height. As freezers became more popular, frozen food departments were designed into Sainsbury's main supermarkets, and the chain was sold to [[Bejam]] in 1986, who were ultimately sold to [[Iceland (supermarket)|Iceland]] in 1989.<ref>{{cite web|url=http://www.s4rb.com/the-history-of-iceland-freezing-prices-for-47-years/|title=The History of Iceland|publisher=S4RB|access-date=11 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412142753/http://www.s4rb.com/the-history-of-iceland-freezing-prices-for-47-years/|url-status=live}}</ref> ;Sainsbury's SavaCentre {{main|SavaCentre}} SavaCentre was a chain of 13 hypermarkets and 7 discount supermarkets operated between 1977 and 2005, initially in a joint venture with [[British Home Stores|BHS]]. The shops ranged in size between {{convert|66000|sqft|m2|abbr=on}} and {{convert|117000|sqft|m2|abbr=on}}, and the discount supermarkets between {{convert|31000|sqft|m2|abbr=on}} and {{convert|70000|sqft|m2|abbr=on}}. At the time of its inception it was the only dedicated hypermarket chain in the UK. Shop layout consisted of a 50:50 split between food and non-food shopping, with a complete range of both retailers' products, and later included input from Habitat and [[Mothercare]] as they merged with BHS. Some shops also included features such as a petrol station and in-shop cafe. In 1989 Sainsbury's bought out BHS's stake, but still allowed BHS to retail from SavaCentres until it offered its own clothing and merchandise offering.<ref>{{cite news|url=https://www.theguardian.com/business/2015/mar/12/bhs-sold-pound-sir-philip-green-cuts-losses-timeline|title=How Britain fell out of love with BHS – timeline|newspaper=The Guardian|date=2 June 2016|access-date=11 April 2017|archive-date=24 August 2015|archive-url=https://web.archive.org/web/20150824121457/http://www.theguardian.com/business/2015/mar/12/bhs-sold-pound-sir-philip-green-cuts-losses-timeline|url-status=live}}</ref> ;Sainsbury's Calais Wine Shop Sainsbury's operated one alcohol hypermarket in partnership with [[Auchan]] in [[Calais]], France for the lucrative UK [[booze cruise]] market. The shop closed in 2010 after describing the operation as 'economically unviable'.<ref>{{cite web |url=http://www.calais-guide.co.uk/wine-and-beer-outlets.html |archive-url=https://web.archive.org/web/20110110055558/http://www.calais-guide.co.uk/wine-and-beer-outlets.html |url-status=dead |archive-date=10 January 2011 |title=Wine and Beer Outlets |work=The Calais Guide |access-date=14 March 2014 }}</ref><ref>{{cite web |url=http://www.thisfrenchlife.com/thisfrenchlife/2010/06/sainsburys-tesco-calais.html |title=Sainsbury's and Tesco close Calais booze shops |work=This French Life |access-date=14 March 2014 |archive-date=13 November 2013 |archive-url=https://web.archive.org/web/20131113212810/http://www.thisfrenchlife.com/thisfrenchlife/2010/06/sainsburys-tesco-calais.html |url-status=live }}</ref><ref>{{cite news|url=https://www.bbc.co.uk/news/10356727|title=UK firms shut French stores as 'booze cruise' declines|work=BBC News|date=19 June 2010|access-date=21 March 2015|archive-date=6 November 2014|archive-url=https://web.archive.org/web/20141106102838/http://www.bbc.co.uk/news/10356727|url-status=live}}</ref> ;Sainsbury's Market In 2002, Sainsbury's opened an experimental shop in the [[Bluebird Garage|Bluebird Building]] in [[Chelsea, London|Chelsea]], London. The concept of the 'Market' shop was to provide a large range of fresh meat, fish, delicatessen items and bread through staff serving over counters. Staff were specially hired for their skill and passion for their roles in-shop. The layout also provided a larger than usual area for retailing fresh produce. The shop closed in 2004 after poor results.<ref>{{cite web |url=http://www.qype.co.uk/place/174285-Sainsburys-Market-London |title=Sainsbury's – Victoria – London |publisher=Qype.co.uk |access-date=14 March 2014 |archive-date=8 July 2012 |archive-url=https://web.archive.org/web/20120708235814/http://www.qype.co.uk/place/174285-Sainsburys-Market-London |url-status=live }}</ref><ref>{{cite web |author=The Kolberg Partnership, London |url=http://www.allinlondon.co.uk/directory/1162/20924.php |title=Sainsbury's Market, 99 Wilton Road, London – Supermarkets near Victoria Tube Station |publisher=Allinlondon.co.uk |access-date=14 March 2014 |archive-date=13 October 2013 |archive-url=https://web.archive.org/web/20131013225806/http://www.allinlondon.co.uk/directory/1162/20924.php |url-status=live }}</ref><ref>{{cite web |url=http://www.vgl.co.uk/projects/sainsburys-market-concept/ |title=Sainsbury's Market Concept – Projects |publisher=VGL |access-date=14 March 2014 |archive-date=14 October 2013 |archive-url=https://web.archive.org/web/20131014142952/http://www.vgl.co.uk/projects/sainsburys-market-concept/ |url-status=live }}</ref> A second, much larger version in [[Pimlico]] was designated as a 'Market' shop, but the shop's branding and layout was gradually reverted to a standard Sainsbury's shop.<ref>{{cite web |url=http://synecticsworld.com/sainsburys-new-supermarket-super-supermarkets/# |title=Sainsbury's New Supermarket: Super Supermarkets |publisher=Synecticsworld.com |access-date=14 March 2014 |archive-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315015039/http://synecticsworld.com/sainsburys-new-supermarket-super-supermarkets/ |url-status=live }}</ref> ;Fresh Kitchen In 2011, Sainsbury's opened a trial [[snack food|food to go]] shop in Fleet Street London selling sandwiches, baguettes and hot snacks in an effort to expand its business into new areas of opportunity. The shop closed a year later, after the shop's lease was not renewed. Sainsbury's commented that footfall was too high to offer high standards of quality and service however it was not ruling out performing another trial in another location, explaining that it had learnt a lot. In 2020, Sainsbury's began to rebrand some in-store cafés to " Fresh Kitchen".<ref>{{cite web |last=Baker |first=Rosie |url=http://www.marketingweek.co.uk/news/sainsburys-pulls-fresh-kitchen-food-trial/4000706.article |title=Sainsbury's pulls Fresh Kitchen food trial |work=Marketing Week |date=19 March 2012 |access-date=14 March 2014 |archive-date=19 July 2022 |archive-url=https://web.archive.org/web/20220719015248/https://www.marketingweek.com/ |url-status=live }}</ref><ref>{{cite web |url=http://twelve-studio.co.uk/work/sainsburys-fresh-kitchen |title=Sainsbury's Fresh Kitchen |publisher=Twelve Studio |access-date=14 March 2014 |archive-date=22 February 2014 |archive-url=https://web.archive.org/web/20140222213724/http://twelve-studio.co.uk/work/sainsburys-fresh-kitchen |url-status=live }}</ref><ref>{{cite web |last=Lawson |first=Alex |url=http://www.retail-week.com/sectors/food/sainsburys-closes-fresh-kitchen-store/5034867.article |title=Sainsbury's closes Fresh Kitchen store |work=Retail Week |date=16 March 2012 |access-date=14 March 2014 |archive-date=11 January 2013 |archive-url=https://web.archive.org/web/20130111102605/http://www.retail-week.com/sectors/food/sainsburys-closes-fresh-kitchen-store/5034867.article |url-status=live }}</ref> ;Mobile by Sainsbury's {{main|Mobile by Sainsbury's}} Sainsbury's operated a virtual mobile network from 2001 until 2003 which closed due to being commercially unsustainable. In 2013 Sainsbury's re-entered the UK telecommunications industry when it launched a mobile phone network called Mobile by Sainsbury's.<ref>{{cite news |first=Hugh |last=Langley |url=http://www.techradar.com/news/phone-and-communications/mobile-phones/identified-payg-deals-in-bagging-area-as-sainsbury-s-launches-mobile-network-1168210 |title=Identified PAYG deals in bagging area as Sainsbury's launches mobile network |work=TechRadar |access-date=14 March 2014 |archive-date=2 February 2014 |archive-url=https://web.archive.org/web/20140202104347/http://www.techradar.com/news/phone-and-communications/mobile-phones/identified-payg-deals-in-bagging-area-as-sainsbury-s-launches-mobile-network-1168210 |url-status=live }}</ref> The [[Mobile virtual network operator|virtual network]] was operated in partnership with [[Vodafone]]. The network was promoted heavily in-shop and most supermarkets started retailing [[Subscriber identity module|SIM cards]] and handsets for the network. However, in 2015 Sainsbury's announced that the service would be closing in January 2016 after a breakdown in the relationship with its provider Vodafone.<ref>{{cite web |url=http://www.mobilenewscwp.co.uk/2015/10/14/mobile-by-sainsburys-pulled-after-two-years-in-service |title=Sainsbury's and Vodafone MVNO to end after strategy fallout |publisher=Mobilenewscwp.co.uk |date=14 October 2015 |access-date=23 December 2015 |archive-date=24 December 2015 |archive-url=https://web.archive.org/web/20151224105022/http://www.mobilenewscwp.co.uk/2015/10/14/mobile-by-sainsburys-pulled-after-two-years-in-service/ |url-status=live }}</ref> ;Sainsbury's Compare and Save Sainsbury's Compare and Save was a comparison and switching service website that promoted a wide range of television, broadband and telephone deals from a variety of providers. The service, free to Sainsbury's customers, claimed to list 15,000 different packages. The website and service launched in 2008 and was operated by [[SimplifyDigital]].<ref>{{cite news|last=Hall|first=James|title=Sainsbury's launches jargon-buster to help digital customers|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/2795272/Sainsburys-launches-jargon-buster-to-help-digital-customers.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/2795272/Sainsburys-launches-jargon-buster-to-help-digital-customers.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|newspaper=The Daily Telegraph|location=London|date=25 August 2008}}{{cbignore}}</ref> ;Sainsbury's Pharmacy Sainsbury's operated 270 pharmacies within its supermarkets.<ref>{{cite web |url=http://www.pulsetoday.co.uk/sainsburys-opens-two-more-in-store-gp-surgeries/13052697.article |title=Loading |publisher=Pulsetoday.co.uk |access-date=14 March 2014 |archive-date=24 January 2018 |archive-url=https://web.archive.org/web/20180124195649/http://www.pulsetoday.co.uk/sainsburys-opens-two-more-in-store-gp-surgeries/13052697.article |url-status=live }}</ref><ref>{{cite journal|title=Sainsbury's launches dental services |date=27 September 2008 |volume=205 |issue=6 |doi=10.1038/sj.bdj.2008.819 |pmid=18820612 |journal=BDJ |page=299|s2cid=5393741 }}</ref> Sainsbury's also operated pharmacies at three major UK hospitals: [[Guy's Hospital]], [[St Thomas' Hospital]] and [[James Cook University Hospital]]. In July 2015 Sainsbury's announced it was selling its 281 pharmacies to [[Lloydspharmacy]] for £125&nbsp;million with all 2,500 pharmacy employees being transferred and new rent agreements being made.<ref>{{cite news|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11770082/Sainsburys-sells-pharmacy-business-to-rival-Lloyds-Pharmacy.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11770082/Sainsburys-sells-pharmacy-business-to-rival-Lloyds-Pharmacy.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Sainsbury's sells pharmacy business to rival LloydsPharmacy |newspaper=The Daily Telegraph |date=29 July 2015 |access-date=23 December 2015}}{{cbignore}}</ref> In June 2023, Lloyds Pharmacy announced that all Lloyds Pharmacies within Sainsbury's stores would close.<ref>{{cite news|url=https://www.independent.co.uk/news/uk/home-news/lloyds-pharmacy-sainsbury-shut-down-b2356317.html|title=UK’s second-largest pharmacy chain to shut all branches today|date=13 June 2023|website=The Independent|accessdate=21 August 2023}}</ref> ;Sainsbury's Entertainment Sainsbury's Entertainment was a transactional website which provided films as downloads or for streaming, using [[Rovi Corporation]] software.<ref>{{cite web|url=http://www.sainsburysentertainment.co.uk/en/section.html?section=announcement|title=Sainsbury's Entertainment to become an entirely on demand website|publisher=Sainsbury's Entertainment|access-date=26 November 2013|url-status=dead|archive-url=https://web.archive.org/web/20131124002136/http://www.sainsburysentertainment.co.uk/en/section.html?section=announcement|archive-date=24 November 2013}}</ref> The site arranged to register with [[ATVOD]] as a [[video on demand]] service.<ref>{{cite web|title=Determination That The Provider Of 'Sainsbury's Entertainment Video On Demand' Was In Breach Of ATVOD's Rules |url=http://www.atvod.co.uk/uploads/files/Rules_14_Determination_Sainsburys_FOR_PUBLICATION.pdf |publisher=The Authority For Video On Demand (ATVOD) |date=10 February 2014 |access-date=8 April 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140408213628/http://www.atvod.co.uk/uploads/files/Rules_14_Determination_Sainsburys_FOR_PUBLICATION.pdf |archive-date=8 April 2014 }}</ref> The website also sold MP3 downloads as well as eBooks through [[aNobii]].<ref>{{cite web |url=http://www.j-sainsbury.co.uk/media/latest-stories/2012/20120612-sainsburys-moves-into-e-book-space-with-acquisition-of-majority-stake-in-online-books-platform-anobii/ |title=Sainsbury's moves into e-book space with acquisition of majority stake in online books platform Anobii |publisher=J-sainsbury.co.uk |access-date=14 March 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140318141008/http://www.j-sainsbury.co.uk/media/latest-stories/2012/20120612-sainsburys-moves-into-e-book-space-with-acquisition-of-majority-stake-in-online-books-platform-anobii |archive-date=18 March 2014 }}</ref> The site began operating in 2010 and until March 2014 also sold physical products including DVDs, CDs, Blu-ray discs and books. These were posted to the customer by a distributor, which after 2011 was Sainsbury's subsidiary company: Global Media Vault Ltd.<ref>{{cite web |url=http://www.j-sainsbury.co.uk/media/latest-stories/2011/20111011-sainsburys-acquires-global-media-vault-ltd-from-mbl-plc-to-support-development-of-sainsburys-entertainment-website/ |title=Sainsbury's acquires Global Media Vault Ltd |publisher=J-sainsbury.co.uk |access-date=14 March 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140206105358/http://www.j-sainsbury.co.uk/media/latest-stories/2011/20111011-sainsburys-acquires-global-media-vault-ltd-from-mbl-plc-to-support-development-of-sainsburys-entertainment-website/ |archive-date=6 February 2014 }}</ref><ref>{{cite web |last=Rigby |first=Chloe |url=http://internetretailing.net/2011/10/sainsburys-boosts-its-digital-entertainment-capabilities-with-strategic-platform-buy/ |title=Sainsbury's boosts its digital entertainment offer with strategic platform buy |publisher=Internet Retailing |date=11 October 2011 |access-date=14 March 2014 |archive-date=2 December 2013 |archive-url=https://web.archive.org/web/20131202232554/http://internetretailing.net/2011/10/sainsburys-boosts-its-digital-entertainment-capabilities-with-strategic-platform-buy/ |url-status=live }}</ref> Customers received nectar points from shopping at Sainsbury's Entertainment.<ref>{{cite web|title=Sainsbury's Entertainment Frequently Asked Questions|url=https://www.sainsburysentertainment.co.uk/en/FAQs/page.html?page=help#earn|publisher=Sainsbury's Entertainment|access-date=8 April 2014|url-status=dead|archive-url=https://web.archive.org/web/20140409042410/https://www.sainsburysentertainment.co.uk/en/FAQs/page.html?page=help#earn|archive-date=9 April 2014}}</ref> Sainsbury's announced in September 2016 that it would close the business on 30 November 2016.<ref>{{cite news|last1=Summers|first1=Nick|title=Sainsbury's to close its digital entertainment business|url=https://www.engadget.com/2016/09/20/sainsburys-close-entertainment-on-demand/|access-date=21 September 2016|work=Engadget|date=20 September 2016|archive-date=21 September 2016|archive-url=https://web.archive.org/web/20160921050112/https://www.engadget.com/2016/09/20/sainsburys-close-entertainment-on-demand/|url-status=live}}</ref> ;Sainsbury's Welcome Break Partnership In 2006, Sainsbury's opened a Convenience store at Birchanger Green services, operated by owners Welcome Break.<ref>{{cite web|url=https://www.mca-insight.com/restaurants/welcome-break-signs-deal-with-sainsburys/440552.article|title=Welcome Break signs deal with Sainsburys|publisher=MCA|date=24 September 2006|access-date=19 July 2022|archive-date=22 June 2021|archive-url=https://web.archive.org/web/20210622132608/https://www.mca-insight.com/restaurants/welcome-break-signs-deal-with-sainsburys/440552.article|url-status=live}}</ref> ;Sainsbury's Euro Garages Partnership Sainsbury's trialed franchising their convenience store format to [[Euro Garages]] who planned to operate six small stores within its service stations, replacing some of its hundreds of SPAR stores, the first time Sainsbury's has trusted a third party to operate a Sainsbury's store since 2006. Beginning in [[Blackburn]] in 2016 Sainsbury's re-trained EuroGarages staff of 15 to operate the convenience store and later followed with stores in [[Heathrow]] and [[Bury, Greater Manchester|Bury]]. In February 2018 Sainsbury's issued a statement calling a mutual end to the trial: "following a commercial review, a joint decision has been made to bring the trial to a close." In 2019, the partnership was continued with a new format called "Sainsbury's on the Go" aimed at travellers, carrying travel and snack products. These stores were opened in spaces at former Little Chef restaurants and in the petrol stations, replacing SPAR. In October 2020, the Issa Brothers bought ASDA and rebranded some stores to "ASDA on the Move" and the ones in the former Little Chef restaurants to SPAR. Few stores remain in the petrol stations, waiting for a rebrand whilst others in the former restaurants are now empty.<ref>{{cite web |first=Merril |last=Boulton |url=https://forecourttrader.co.uk/news/archivestory.php/aid/14557/Euro_Garages_partnership_trial_with_Sainsbury_s_ends.html |title=Euro Garages partnership trial with Sainsbury's ends |publisher=Forecourt Trader |access-date=21 May 2019 }}{{Dead link|date=January 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref>{{cite web |author=Insider Media Ltd |url=https://www.insidermedia.com/insider/northwest/euro-garages-set-to-trial-sainsburys-stores |title=Euro Garages set to trial Sainsbury's stores &#124; Insider Media Ltd |date=4 October 2016 |publisher=Insidermedia.com |access-date=21 May 2019 |archive-date=19 July 2022 |archive-url=https://web.archive.org/web/20220719015253/https://www.insidermedia.com/news/north-west/euro-garages-set-to-trial-sainsburys-stores |url-status=live }}</ref> ;Sainsbury's Club Store Not to be confused with [[SavaCentre]] stores, this was a one-off store at Castle Court in [[Bristol]], designed purely to satisfy an existing planning requirement. Shoppers were only allowed to enter the store if registered members and resident within a 20 mile radius. This was due to having been opened by wholesaler Nurdin and Peacock (now part of [[Booker Group]]) in 1995 as a 'Cargo Club' members only store similar in format to [[Costco]]. Within a year new planning permission was obtained and all membership and residence options were dropped, the store was renamed and has been a regular supermarket since.<ref>{{cite web |url=https://www.sainsburyarchive.org.uk/catalogue/search/sabra7b393104-image-of-castle-court-bristol-club-store-store-on-opening-day-membership-registration-temporary-building/ref/p1010-bristol-castle-court-bloomfield-road-brislington-1996-present-sainsburys-branch/view_as/list/fbr/true |title=Sainsbury's Archive - Castle Court Club Store |access-date=10 May 2023 }}</ref> == Product ranges == These own-brand lines include:<ref>{{cite web|url=https://www.sainsburys.co.uk/webapp/wcs/stores/servlet/gb/groceries/get-ideas/our-ranges/our-ranges?storeId=10151&langId=44&krypto=NDmgJWgDnlh19KLblnTDpwJ85qXncmd1A9Tap3c4XxeQbaGiJysfDiDQM3bjzWuTtIR0xQv7dwSjFOiZNH76LAh8tKhx5YdTZnRJ4avLpOb3Xu2bXW5yZ53lm3fn0Q2Nn4cwBc3ed5uH49mCtJRfrMGdc2z2Kr6mybzxSuQZOpc%3D&ddkey=https%3Agb%2Fgroceries%2Fget-ideas%2Four-ranges%2Four-ranges|title=Our ranges|publisher=Sainsbury's|access-date=15 February 2021|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015252/https://www.sainsburys.co.uk/webapp/wcs/stores/servlet/gb/groceries/get-ideas/our-ranges/our-ranges?storeId=10151&langId=44&krypto=9ypDI0Cy3CIHeInFij%2Bf8RUCSTh4va9BX66eJWOAUllUGksr8W7ZE6Kyo6bAPzd1SR066jAIGMn8IbMKLPkr6pxsXh75TKfuKJO1Uzquvc0Un%2BhCAlKylAE1rt97J1S3oxGETlaA8ksNEkCifLrA3JFOUyeI%2FlmmBx8tG4gXLc8%3D&ddkey=https%3Agb%2Fgroceries%2Fget-ideas%2Four-ranges%2Four-ranges|url-status=live}}</ref> [[File:Sainsbury's potatoes at Low Hall, Chingford, London.jpg|thumb|The Taste the Difference premium range.]] {| class="wikitable" style="margin: 0 auto 0 auto;" |- ! Current ranges ! Description |- | ''by Sainsbury's'' | {{anchor|by Sainsbury's}}The core range of own-brand food products (over 6,500 different lines) have been re-branded as "''by'' Sainsbury's". This was first introduced on frozen foods in late 2010, and the re-branding was completed in January 2013.<ref>{{cite news|title=Own-label revamp with "by Sainsbury's" |publisher=J Sainsbury's PLC |date=11 May 2011 |url=http://www.jsainsburys.co.uk/index.asp?PageID=424&section=&Year=Latest&NewsID=1535 |url-status=dead |archive-url=https://web.archive.org/web/20110724182241/http://www.jsainsburys.co.uk/index.asp?PageID=424&section=&Year=Latest&NewsID=1535 |archive-date=24 July 2011 }}</ref> |- | ''Be Good To Yourself'' | Products with reduced calorific and/or fat content. The BGTY range was relaunched in January 2010. |- | ''My Goodness!'' | Similar to the BGTY range, 'My Goodness!' is a range of healthy foods from Sainsbury's. |- | ''Free From'' | Launched in 2002, it has over 75 product lines. These products are all grouped together in one aisle of the shop (except fresh and frozen lines).<ref>{{cite news | title = Our ranges | publisher = Sainsbury's | url = http://www.sainsburys.co.uk/food/foodandfeatures/sainsburys_food_ranges/freefrom/freefrom_1.htm | access-date = 11 November 2008 | url-status = dead | archive-url = https://web.archive.org/web/20081026100820/http://www.sainsburys.co.uk/food/foodandfeatures/sainsburys_food_ranges/freefrom/freefrom_1.htm | archive-date = 26 October 2008 | df = dmy-all }}</ref> These products are suitable for those allergic to [[dairy]], [[wheat]] and [[gluten]] (although some are free from wheat/gluten but contain dairy). The range was relaunched in September 2016 as Deliciously FreeFrom, the range has also doubled in offer with now over 150 lines. |- | ''SO Organic'' | Around 500 lines of food and drink which are derived from sources produced in accordance with organic standards. |- |''Taste the Difference'' |First launched in 1999, premium own-brand with around 1,800 lines.<ref>{{Cite web |title=BrandMe - Sainsbury's Taste The Difference |url=https://www.brandme.co.uk/case-studies/sainsburys-taste-the-difference |access-date=2023-07-13 |website=www.brandme.co.uk}}</ref> Similar to [[Asda]]'s ''Extra Special'', [[Tesco]]'s ''Finest'' and [[Morrisons]]' ''The Best.'' |- ! Former ranges ! Description |- | ''[[Value brands in the United Kingdom#Sainsbury's Basics|Basics]]'' | The Basics range used minimal packaging with simple orange and white designs. Equivalent to Tesco's ''Everyday Value'', Asda's ''Smart Price'' and [[Morrisons]]' ''M Savers''. Additional product lines were added in late 2013, together with new packaging.<ref>{{cite news|last1=Vizard|first1=Sarah|title=Sainsbury's overhauls Basics range|url=https://www.marketingweek.com/2013/11/18/sainsburys-overhauls-basics-range/|access-date=30 December 2016|work=Marketing Week|date=18 November 2013|archive-date=1 January 2017|archive-url=https://web.archive.org/web/20170101001016/https://www.marketingweek.com/2013/11/18/sainsburys-overhauls-basics-range/|url-status=live}}</ref> From late 2019 onwards, Basics was replaced with 12 "tertiary" brands; these are sub-brands, for example the "Stamford St" ready meals and frozen foods brand that references the company's former headquarters location.<ref>{{cite web|publisher=The Grocer|url=https://www.thegrocer.co.uk/own-label/sainsburys-drops-own-label-basics-range-as-part-of-new-five-year-plan/597989.article|title=Sainsbury's drops own label basics range as part of new five year plan|access-date=7 November 2019|archive-date=7 November 2019|archive-url=https://web.archive.org/web/20191107124907/https://www.thegrocer.co.uk/own-label/sainsburys-drops-own-label-basics-range-as-part-of-new-five-year-plan/597989.article|url-status=live}}</ref> |- | ''Jeff & Co.'' | The predecessor to TU clothing, designed by Jeff Banks. |- | ''Different by Design'' | The non-food equivalent of ''Taste the Difference'', which included some flowers (which were previously branded "Orlando Hamilton"). Used the same logo and [[typeface]] as ''Taste the Difference''. |- | ''Kids'' | Lines targeted at children (2006–2012). |- | ''Blue Parrot Café'' | Lines targeted at children (until 2006). |- | ''Economy'' | The predecessor to Sainsbury's Basics. Economy was succeeded by Low Price in c. 2001 and then was ultimately succeeded by Basics. |} == Marketing and branding == === Shop fascias === The flagship supermarket in [[Greenwich]], South London, first trialled a modern "Sainsbury's" look, leading to the term 'Greenwich Blue', which was used to describe the signature colour of new identity. After its success most supermarkets were refurbished with dark blue walls, bright orange wall panels and grey shelving, as well as new checkouts. Individual counters also had different, brightly coloured panels behind them. Gradually the format was rolled out across the entire Sainsbury's estate. The 'Greenwich Blue' look has been phased out and new supermarkets now have a fresher look.<ref>{{cite news|url=http://www.coventrytelegraph.net/news/coventry-news/sainsburys-tesco-asda-logos-certain-12779611|title=Why Sainsbury's, Tesco and Asda logos are certain colours|newspaper=Coventry Telegraph|access-date=12 April 2017|archive-date=12 April 2017|archive-url=https://web.archive.org/web/20170412224623/http://www.coventrytelegraph.net/news/coventry-news/sainsburys-tesco-asda-logos-certain-12779611|url-status=live}}</ref> Old external signage bearing the 'J Sainsbury' name was still to be found in use as recently as summer 2011 in Swindon, Ashbourne in Derbyshire and Blackheath, West Midlands.<ref>{{cite web|url=https://www.flickr.com/photos/alexmartin81/5998423061/|title=Timewarp Wiltshire|work=Flickr|date=August 2011 |access-date=21 March 2015|archive-date=2 April 2015|archive-url=https://web.archive.org/web/20150402164823/https://www.flickr.com/photos/alexmartin81/5998423061/|url-status=live}}</ref> === Nectar loyalty card === {{main|Nectar loyalty card}} Sainsbury's was a founding member of the UK's largest retail loyalty scheme, called 'Nectar', in 2002. The scheme allows customers to earn points on almost everything bought from Sainsbury's as well as from other participating retailers in return for a large range of rewards. For every pound spent the customer earns 1 point - a reward equivalent to 0.5% of supermarket purchases. Since 2015 Sainsbury's no longer offers 1 bonus point for every carrier bag the customers reuses.<ref>{{cite news |author=Lisa Bachelor and Harriet Meyer |url=https://www.theguardian.com/money/2015/apr/12/sainsburys-halves-nectar-card-points-payout |title=Sainsbury's halves Nectar card points payout &#124; Money |newspaper=The Guardian |access-date=23 December 2015 |archive-date=24 December 2015 |archive-url=https://web.archive.org/web/20151224052657/http://www.theguardian.com/money/2015/apr/12/sainsburys-halves-nectar-card-points-payout |url-status=live }}</ref> From April 2015, Sainsbury's halved the number of points that customers earned for every pound, to one point per pound.<ref>{{cite news|last=Kollewe|first=J.|year=2014|title=Sainsbury's halves Nectar reward points to one per pound|newspaper=The Guardian|url=https://www.theguardian.com/business/2014/oct/14/sainsburys-halves-nectar-reward-points-loyalty-scheme|access-date=30 October 2014|archive-date=22 October 2014|archive-url=https://web.archive.org/web/20141022132447/http://www.theguardian.com/business/2014/oct/14/sainsburys-halves-nectar-reward-points-loyalty-scheme|url-status=live}}</ref> Sainsbury's previously operated Sainsbury's Reward Scheme between 1995 and 2002 where customers used 'Reward Cards' or 'Storecards' to earn and spend points in a similar way, but limited to Sainsbury's businesses.<ref>{{cite web |url=http://www.prnewswire.co.uk/news-releases/sainsburys-launches-new-reward-card-packed-with-personalised-benefits-for-uk-shoppers-156194605.html |title=Sainsbury's Launches New Reward Card Packed With Personalised Benefits For Uk Shoppers |publisher=Prnewswire.co.uk |date=3 September 1999 |access-date=14 March 2014 |archive-date=26 June 2015 |archive-url=https://web.archive.org/web/20150626115802/http://www.prnewswire.co.uk/news-releases/sainsburys-launches-new-reward-card-packed-with-personalised-benefits-for-uk-shoppers-156194605.html |url-status=live }}</ref><ref>{{cite news |url=http://news.bbc.co.uk/1/hi/programmes/moneybox/2257700.stm |title=Nectar and your existing reward card |work=BBC News |date=14 September 2002 |access-date=14 March 2014 |archive-date=1 May 2004 |archive-url=https://web.archive.org/web/20040501080222/http://news.bbc.co.uk/1/hi/programmes/moneybox/2257700.stm |url-status=live }}</ref> On 1 February 2018, Sainsbury's announced that it had acquired all assets, staff, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK through the acquisition of the shares of [[Aimia (company)|Aimia Inc's]] UK business for £60&nbsp;milion.<ref>{{cite web|title=Acquisition of Nectar from Aimia Inc|url=https://otp.tools.investis.com/clients/uk/sainsbury/rns/regulatory-story.aspx?cid=162&newsid=973157|access-date=1 February 2018|date=1 February 2018|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015248/https://otp.tools.investis.com/clients/uk/sainsbury/rns/regulatory-story.aspx?cid=162&newsid=973157|url-status=live}}</ref> === Sainsbury's Active Kids === {{main|Sainsbury's Active Kids}} [[File:Active Kids.JPG|250px|right|thumb|A Sainsbury's Active Kids banner outside a school. Tokens are collected at supermarkets and are redeemed for sports equipment.]] Until 2017, Sainsbury's ran an annual voucher scheme for local organisations to redeem against equipment for sports and other activities. Customers earned vouchers from their shopping which they donated to an organisation of their choice, who then redeemed the vouchers with Sainsbury's, crediting their account with points to spend on items from a catalogue.<ref>{{cite web|url=https://fundraising.co.uk/2016/02/10/sainsburys-active-kids-2016-vouchers-are-now-available/|title=Sainsbury's Active Kids 2016 vouchers are now available|date=10 February 2016|publisher=Fund Raising|access-date=11 April 2017|archive-date=13 April 2017|archive-url=https://web.archive.org/web/20170413070843/https://fundraising.co.uk/2016/02/10/sainsburys-active-kids-2016-vouchers-are-now-available/#.WO1fbojysdU|url-status=live}}</ref><ref>{{cite web|url=https://activekids.sainsburys.co.uk/|title=Active Kids - Healthier Lifestyles For Kids {{!}} Sainsbury's|website=activekids.sainsburys.co.uk|access-date=28 April 2018|archive-date=16 May 2018|archive-url=https://web.archive.org/web/20180516024016/https://activekids.sainsburys.co.uk/|url-status=live}}</ref> === Brand match === In 2011, Sainsbury's introduced brand match. It matched prices of competitors. In March 2014 it stopped matching prices in Tesco.<ref>{{cite web|url=https://www.theguardian.com/business/2014/sep/25/sainsburys-asda-brand-match-tesco-price-war|title=Sainsbury's drops Tesco from Brand Match price comparison|first=Sarah|last=Butler|date=25 September 2014|work=The Guardian|access-date=9 January 2018|archive-date=9 January 2018|archive-url=https://web.archive.org/web/20180109235423/https://www.theguardian.com/business/2014/sep/25/sainsburys-asda-brand-match-tesco-price-war|url-status=live}}</ref> In August 2015 it rolled out the match pricing online.<ref>{{cite web|url=https://www.about.sainsburys.co.uk/news/latest-news/2015/18-08-2015|title=Sainsbury's introduces Brand Match online|website=about.sainsburys.co.uk|access-date=9 January 2018|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015304/https://www.about.sainsburys.co.uk/news/latest-news/2015/18-08-2015|url-status=live}}</ref> In April 2016 it stopped the brand match completely allowing customers to use the vouchers for two weeks after the offer closed. Tesco took Sainsbury's brand match vouchers for two months after the offer finished.<ref>{{cite web|url=https://www.mirror.co.uk/money/tesco-tells-angry-sainsburys-customers-7732505|title=Sainsbury's scrapped Brand Match - spend them at this supermarket instead|first=Ruki|last=Sayid|website=[[Daily Mirror]]|date=11 April 2016|access-date=5 April 2018|archive-date=24 March 2018|archive-url=https://web.archive.org/web/20180324224043/https://www.mirror.co.uk/money/tesco-tells-angry-sainsburys-customers-7732505|url-status=live}}</ref> === Brand ambassadors === 2000–2011: [[Jamie Oliver]] was the public face of Sainsbury's, appearing on television and radio advertisements and in-shop promotional material. The deal earned him an estimated £1.2&nbsp;million every year. In the first two years of these advertisements were estimated to have given Sainsbury's an extra £1&nbsp;billion of sales or £200&nbsp;million gross profit.<ref>{{cite news | last = Wheeler | first = Brian | title = Sainsbury banks on fresh Oliver ads | work = BBC News | date = 11 June 2003 | url = http://news.bbc.co.uk/1/hi/business/2979646.stm | access-date = 11 October 2006 | archive-date = 7 March 2006 | archive-url = https://web.archive.org/web/20060307203547/http://news.bbc.co.uk/1/hi/business/2979646.stm | url-status = live }}</ref><ref>{{cite news | title = End of an era for Sainsbury's after Jamie Oliver twist | publisher=The Grocer| date = 12 July 2011 | url = http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=219503 | access-date =22 October 2011}}</ref> 2010–2017: Paralympic swimmer [[Ellie Simmonds]] was a Sainsbury's Active Kids ambassador.<ref name="marketingmagazine.co.uk">{{cite web |last=Reynolds |first=John |url=http://www.marketingmagazine.co.uk/article/1172064/david-beckham-stars-sainsburys-active-kids-tv-campaign |title=David Beckham stars in Sainsbury's Active Kids TV campaign |work=Marketing Magazine |date=22 February 2013 |access-date=14 March 2014 |archive-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315020550/http://www.marketingmagazine.co.uk/article/1172064/david-beckham-stars-sainsburys-active-kids-tv-campaign |url-status=live }}</ref><ref>{{cite web|url=https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/ellie-simmonds|title=Ambassadors: Ellie Simmonds|publisher=Sainsbury's|url-status=dead|archive-url=https://web.archive.org/web/20130708182953/https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/ellie-simmonds|archive-date=8 July 2013}}</ref> 2012–2014: Former footballer [[David Beckham]] was a Sainsbury's Active Kids ambassador, in a deal that was claimed to be worth over £3.5&nbsp;million.<ref name="marketingmagazine.co.uk" /><ref>{{cite web|url=https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/david-beckham|title=Ambassadors: David Beckham|publisher=Sainsbury's|url-status=dead|archive-url=https://web.archive.org/web/20131022034933/https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/david-beckham|archive-date=22 October 2013}}</ref> === Slogans === Over the years, Sainsbury's has used many slogans: * ''"Quality perfect, Prices Lower"'' – The slogan used on the shop-front of the Islington shop in 1882.<ref>{{cite news|url=https://www.theguardian.com/lifeandstyle/2010/oct/16/sainsburys-great-dynasties-ian-sansom|title= Great dynasties of the world: The Sainsburys|date=16 October 2010|newspaper=The Guardian| access-date=15 February 2023}}</ref> * ''"Sainsbury's For Quality, Sainsbury's For Value"'' – Used from the early 20th century.<ref>{{cite news|url=https://www.theguardian.com/media/2005/sep/19/business.advertising|title=Sainsbury's unveils new slogan|date=19 September 2015|newspaper=The Guardian| access-date=15 February 2023}}</ref> * ''"Sainsbury's. Essentials for the Essentials."'' – Used from around 1993.<ref>{{cite web|url=https://www.yumpu.com/en/document/read/2638494/aldi-in-australia-what-will-be-the-impact-coriolis|page=44|title=Aldi in Australia quoting from Super Marketing April 1995| access-date=15 February 2023}}</ref> * ''"Good Food Costs Less At Sainsbury's"'' – Used from the 1960s to the 1990s. Described by BBC News as "probably the best-known advertising slogan in retailing."<ref>{{cite news | title = Stores at war: winning secrets | work = BBC News | date = 4 June 1999 | url = http://news.bbc.co.uk/1/hi/business/the_company_file/360997.stm | access-date = 11 October 2006 | archive-date = 4 December 2003 | archive-url = https://web.archive.org/web/20031204050406/http://news.bbc.co.uk/1/hi/business/the_company_file/360997.stm | url-status = live }}</ref> * ''"Sainsbury's – Everyone's Favourite Ingredient"'' – Used in a series of TV commercials in the 1990s which featured celebrities cooking Sainsbury's food.<ref>{{cite news|url=https://www.marketingweek.com/sainsburys-takes-first-step-into-tv-sponsorship/|title=Sainsbury's takes first step into TV sponsorship|date=3 November 1995|newspaper=Marketing Week| access-date=15 February 2023}}</ref> * ''"Value to shout about"'' – A 1998/1999 campaign fronted by [[John Cleese]] which was widely claimed to have been a major mistake. Sainsbury's said it actually depressed sales. However, the company had been losing sales for years because of the rise of Tesco.<ref>{{cite news | last = Pollock | first = Ian | title = What's gone wrong for Sainsbury's? | work = BBC News | date = 23 November 1999 | url = http://news.bbc.co.uk/1/hi/business/533338.stm | access-date = 11 October 2006 | archive-date = 4 October 2008 | archive-url = https://web.archive.org/web/20081004102224/http://news.bbc.co.uk/1/hi/business/533338.stm | url-status = live }}</ref> * ''"Making Life Taste Better"'' – Introduced in 1999 and used until May 2005.<ref>{{cite news|url=https://www.marketingweek.com/sainsburys-axes-making-life-taste-better/|title=Sainsbury's axes "Making Life Taste Better"|date=19 May 2005|newspaper=Marketing Week| access-date=15 February 2023}}</ref> * ''"Try something new today"'' – Introduced in September 2005 until September 2011.<ref>{{cite news|url=https://www.campaignlive.co.uk/article/sainsburys-drops-try-something-new-today-strapline/1091957|title=Sainsbury's drops 'try something new today' strapline|date=15 September 2011|newspaper=Campaign Live| access-date=15 February 2023}}</ref> * ''"Value where it matters"'' – Used in advertising from late 2010 until May 2011.<ref>{{cite news|url=https://www.thegrocer.co.uk/the-grocer-blog-daily-bread/sainsburys-family-values/217869.article|title=Sainsbury's family values|date=4 May 2011|newspaper=The Grocer| access-date=15 February 2023}}</ref> * ''"Clothes You Can't Wait To Wear"'' – Used in all new advertising for TU Clothing as part of advertising campaign throughout May 2011.<ref>{{cite news|url=https://www.talkingretail.com/news/industry-news/sainsburys-launches-new-advertising-campaign-for-its-tu-clothing-range-04-05-2011/|title=Sainsbury's launches new advertising campaign for its TU clothing range|date=4 May 2011|newspaper=Talking Retail| access-date=15 February 2023}}</ref> * ''"Live Well For Less"'' – Introduced in September 2011 until February 2021 following an 18-month business review.<ref>[http://www.marketingmagazine.co.uk/news/1111390/Sainsburys-attributes-record-Christmas-Live-Less-push/ Sainsbury's attributes record Christmas to Live Well for Less push] {{Webarchive|url=https://web.archive.org/web/20120114060145/http://www.marketingmagazine.co.uk/news/1111390/Sainsburys-attributes-record-Christmas-Live-Less-push |date=14 January 2012 }} Marketing Magazine, 11 January 2012</ref><ref>{{cite web|url=https://www.campaignlive.co.uk/article/sainsburys-live-less-amv-bbdo/1137174|title=Sainsbury's 'live well for less' by AMV BBDO|date=20 June 2012|publisher=Campaign Live|access-date=10 March 2019|archive-date=7 August 2020|archive-url=https://web.archive.org/web/20200807010549/https://www.campaignlive.co.uk/article/sainsburys-live-less-amv-bbdo/1137174|url-status=live}}</ref> * ''"Christmas is for Sharing"'' – Used for all Sainsburys' Christmas adverts from 2013 to present.<ref>{{cite news|url=https://www.campaignlive.co.uk/article/case-study-sainsburys-christmas-sharing/1366965|title=Case study: Sainsbury's / 'Christmas is for sharing'|newspaper=Campaign Live|date=12 October 2015| access-date=15 February 2023}}</ref> * ''"Here's to Extraordinary"'' – Used only throughout 2012 to promote sponsorship of the [[London 2012 Paralympic Games]].<ref>{{cite news|url=https://www.retail-week.com/campaign-of-the-week-sainsburys-heres-to-extraordinary/5039879.article?authent=1|title=Campaign of the week: Sainsbury's, Here's to extraordinary|date=24 August 2012|newspaper=Retail Week|access-date=15 February 2023}}</ref> * ''"Helping Everyone Eat Better"'' – Introduced in February 2021 after being named Principal Supermarket Partner of the [[2021 United Nations Climate Change Conference|2021 United Nations Climate Change Conference (COP26)]] summit in Glasgow.<ref>{{cite web|url=https://about.sainsburys.co.uk/news/latest-news/2021/25-02-2021-sainsburys-named-principal-supermarket-partner-of-cop26|title=Sainsbury's unveils new brand slogan as it is named Principal Supermarket Partner of COP26|date=24 February 2021|publisher=J Sainsbury PLC|access-date=29 May 2021|archive-date=1 March 2021|archive-url=https://web.archive.org/web/20210301061649/https://www.about.sainsburys.co.uk/news/latest-news/2021/25-02-2021-sainsburys-named-principal-supermarket-partner-of-cop26|url-status=live}}</ref> * ''"Good food for all of us"'' – Launching in November 2023<ref>{{cite web|url=https://www.retailgazette.co.uk/blog/2023/09/sainsburys-brand-campaign/|title=Sainsbury’s launches ‘Good food for all’ brand campaign|newspaper=Retail Gazette|date=26 September 2023|access-date=1 October 2023}}</ref> Sainsbury's was a sponsor of the [[2012 Summer Paralympics|Paralympic Summer Games]] in London 2012 and it was the largest sponsorship signing in the history of the Games.<ref>[http://topnews.us/content/219045-sainsburys-becomes-2012-paralympics-sponsor Sainsbury's Becomes 2012 Paralympics Sponsor] {{Webarchive|url=https://web.archive.org/web/20110718113509/http://topnews.us/content/219045-sainsburys-becomes-2012-paralympics-sponsor |date=18 July 2011 }}, topnews.us</ref> === Street name === When Sainsbury's opened its new supermarket in [[Kingston upon Thames]] on part of the site of the former [[Kingston Power Station, London|Kingston Power Station]] in the 2000s, a decision was made to name a new road leading to the supermarket "Sury Basin", a pun on the name of "Surrey" (Kingston's historic county) but in fact an [[anagram]] of the company's name.<ref>{{cite book|last=McCarthy|first=Julian|title=Secret Kingston upon Thames|publisher=Amberley|date=2014}}</ref> == Staffing == In 2010, Sainsbury's opened seven food colleges that teach fishmongery, butchery, breadmaking and confectioning. 21,000 staff have been trained at these venues so far.<ref name="j-sainsbury.co.uk">{{cite web|url=http://www.j-sainsbury.co.uk/media/1377005/jsainsbury_20x20_sustainability_brochure.pdf|title=Sustainability Brochure|publisher=Sainsbury's|url-status=dead|archive-url=https://web.archive.org/web/20131014202605/http://www.j-sainsbury.co.uk/media/1377005/jsainsbury_20x20_sustainability_brochure.pdf|archive-date=14 October 2013}}</ref> Qualifications can be gained through in house training, and so far 15,400 staff have been awarded [[City and Guild]] qualifications.<ref name="j-sainsbury.co.uk" /> 'Our Sainsbury's' is a social and information website for staff to use to access staff benefits and information, and to interact with other colleagues.<ref>{{cite web |url=https://www.oursainsburys.co.uk |title=Our Sainsbury's Home |publisher=oursainsburys.co.uk |access-date=12 May 2016 |archive-date=19 July 2022 |archive-url=https://web.archive.org/web/20220719015324/https://login.microsoftonline.com/e11fd634-26b5-47f4-8b8c-908e466e9bdf/oauth2/authorize?client_id=00000003-0000-0ff1-ce00-000000000000&response_mode=form_post&protectedtoken=true&response_type=code%20id_token&resource=00000003-0000-0ff1-ce00-000000000000&scope=openid&nonce=42F15F1AF24A015983707066BC4073EB2A6C5656F7B8566A-A217E18912D12555B7EB87402BEAB0485508ECF505E218CAE28F9B3FC2DD24CC&redirect_uri=https%3A%2F%2Fjsainsbury.sharepoint.com%2F_forms%2Fdefault.aspx&state=OD0w&claims=%7B%22id_token%22%3A%7B%22xms_cc%22%3A%7B%22values%22%3A%5B%22CP1%22%5D%7D%7D%7D&wsucxt=1&cobrandid=11bd8083-87e0-41b5-bb78-0bc43c8a8e8a&client-request-id=5b6552a0-00ee-4000-8c96-9e1e1fc61e73 |url-status=live }}</ref> === Employee relations === ;Great Place to Work Group Each supermarket or group of conveniences shops elects a group of 'representatives' from across their shop or region to meet once a month to discuss the working life of their branch and the company. The meetings can include communication from Head Office, the chance to organise charity or local events and the opportunity for employee's to discuss issues and feedback or question the attending Store Manager. The group controls a budget for donating to local charities and a budget for investing in employee facilities. The group was previously known as the 'Colleague Council', a separate version for young employees was called 'Youth Forum' and another separate group called 'SSA Council' existed to organise events in shops. A change in 2014 combined all three into 'Great Place To Work Groups'. The shop groups are part of a national structure, meeting monthly at shops and depots, then monthly at a regional level and then finally at a national meeting less frequently. The shop level is chaired by Store Managers, regional level by a Store Manager and Regional Operations Manager and nationally by the Groups HR Director.<ref>{{cite web|url=https://www.about.sainsburys.co.uk/about-us/our-values/a-great-place-to-work|title=Our colleagues|website=about.sainsburys.co.uk|access-date=26 February 2018|archive-date=4 January 2018|archive-url=https://web.archive.org/web/20180104075016/http://about.sainsburys.co.uk/about-us/our-values/a-great-place-to-work|url-status=live}}</ref><ref>{{cite web|url=https://tomorrowscompany.com/wp-content/uploads/2016/05/Employee_voice_IPA_TC_case_study_Sainsburys_50c20c9770c64.pdf|title=Sainbury's case study|publisher=Tomorrow's Company|access-date=28 February 2020|archive-date=6 August 2020|archive-url=https://web.archive.org/web/20200806221600/https://www.tomorrowscompany.com/wp-content/uploads/2016/05/Employee_voice_IPA_TC_case_study_Sainsburys_50c20c9770c64.pdf|url-status=live}}</ref><ref name="j-sainsbury.co.uk"/><ref>{{cite web |url=http://www.j-sainsbury.co.uk/media/latest-stories/2012/20120312-youth-can-sainsburys-launches-campaign-to-boost-retail-careers-for-young-people/ |title='Youth Can': Sainsbury's launches campaign to boost retail careers for young people |publisher=J-sainsbury.co.uk |access-date=14 March 2014 |url-status=dead |archive-url=https://web.archive.org/web/20131022163334/http://j-sainsbury.co.uk/media/latest-stories/2012/20120312-youth-can-sainsburys-launches-campaign-to-boost-retail-careers-for-young-people/ |archive-date=22 October 2013 }}</ref><ref>{{cite web |last=Brooks |first=Beth |url=http://www.thegrocer.co.uk/companies/supermarkets/sainsburys/sainsburys-tells-youth-they-can/227138.article |title=Sainsbury's tells youth they can |publisher=Thegrocer.co.uk |date=12 March 2012 |access-date=14 March 2014 |archive-date=14 October 2013 |archive-url=https://web.archive.org/web/20131014173228/http://www.thegrocer.co.uk/companies/supermarkets/sainsburys/sainsburys-tells-youth-they-can/227138.article |url-status=live }}</ref> ;Sainsbury's Staff Association Sainsbury's Staff Association was founded in 1947. It is owned and run by Sainsbury's staff. All permanent staff can join at a cost of £1 every 28 days for one person (or £1.20 every 28 days for two people). The funds raised are collected into accounts in every shop, and spent on whatever the shop's SSA staff wish, usually social events and experiences out of shop. Benefits also include further discounts with other retailers.<ref>{{cite web |last=Kidwell |first=Huw |url=http://www.pharmaceutical-journal.com/career/career-feature/20067738.article |title=Sainsbury's |publisher=PJ Online |date=30 June 2009 |access-date=14 March 2014 |archive-date=30 January 2015 |archive-url=https://web.archive.org/web/20150130172619/http://www.pharmaceutical-journal.com/career/career-feature/20067738.article |url-status=live }}</ref> ;Sainsbury's Veterans Association Sainsbury's Veterans Association was started in 1947 by eight staff who wished all staff to stay in touch with each other. Today members enjoy a range of benefits including Honorary SSA membership, 10% discount, newsletters, invitation to an annual reunion, a visitor service, birthday and anniversary gifts, donation upon bereavement and transfer of benefits to spouse upon death. To qualify staff have to serve 25 years with the company at the time of their retirement or redundancy. The association's current and former presidents have included former Sainsbury's CEO and later Chairman [[Lord Sainsbury of Preston Candover KG]] and former Sainsbury's CEO Dino Adriano until his death.<ref>{{cite web |url=http://jsvsoutheast.co.uk/useful-links/ |title=Sainsbury Veterans Association |publisher=Jsvsoutheast.co.uk |access-date=14 March 2014 |archive-date=26 July 2013 |archive-url=https://web.archive.org/web/20130726193351/http://www.jsvsoutheast.co.uk/useful-links |url-status=live }}</ref><ref>{{cite web |url=http://www.croydonguardian.co.uk/news/168865.sainsburys_veterans_association/ |title=Sainsburys Veterans Association |work=Croydon Guardian |date=22 March 2002 |access-date=14 March 2014 |archive-date=16 October 2013 |archive-url=https://web.archive.org/web/20131016064030/http://www.croydonguardian.co.uk/news/168865.sainsburys_veterans_association/ |url-status=live }}</ref> ==Public image== === VAT avoidance scheme === Prior to 2005, Sainsbury's devised a scheme to avoid [[VAT]] by treating a 2.5% ''card transaction fee'' as exempt from the tax, although the total charged to the customer remained the same. [[HMRC]] used a [[Test case (law)|test case]] against [[Debenhams]] to outlaw the practice in 2005.<ref>{{cite book |last=Brooks |first=Richard |date=2013 |title=The Great Tax Robbery |location=London |publisher=Oneworld |page=297 |isbn=978-1-78074-371-4}}</ref> ===Kenyan worker conditions=== In 2006, anti-poverty charity [[War on Want]] investigated the production of [[cut flowers]] to supermarkets, and criticised the conditions faced by workers at Sainsbury's [[Kenyan]] suppliers.<ref>War on Want, [http://www.waronwant.org/campaigns/supermarkets/cut-flower-industry/inform/16374-growing-pains Growing Pains] {{webarchive|url=https://web.archive.org/web/20090816165326/http://www.waronwant.org/campaigns/supermarkets/cut-flower-industry/inform/16374-growing-pains|date=16 August 2009|url-status=dead}}</ref> === Dairy price fixing === In 2007, Sainsbury's was fined £26&nbsp;million for its involvement in a [[dairy product]] [[cartel]].<ref>{{cite news|url=https://www.theguardian.com/business/2011/aug/10/tesco-attacks-oft-price-fixing-fine|title=Tesco threatens legal action over OFT dairy price-fixing fine|agency=Press Association|date=10 August 2011|newspaper=The Guardian|access-date=4 September 2016|archive-date=23 September 2016|archive-url=https://web.archive.org/web/20160923155033/https://www.theguardian.com/business/2011/aug/10/tesco-attacks-oft-price-fixing-fine|url-status=live}}</ref><ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/7132108.stm|title=Supermarkets admit milk price fix|work=BBC News|date=7 December 2007|access-date=4 September 2016|archive-date=19 February 2021|archive-url=https://web.archive.org/web/20210219132157/http://news.bbc.co.uk/1/hi/business/7132108.stm|url-status=live}}</ref> === Singhsbury's === In 2012, Jel Singh Nagra, a shop keeper from [[North Tyneside]], was threatened with legal action from Sainsbury's after he named his shop Singhsbury's. It complained about his logo design and the name. Nagra changed the shop name to Morrisinghs. [[Morrisons]] wished him well.<ref>{{cite web|url=https://www.theguardian.com/business/2017/jun/27/corner-shop-becomes-morrisinghs-after-sainsburys-legal-threat|title=Singhsbury's store becomes Morrisinghs after legal threat|first=Daniel|last=Lavelle|date=27 June 2017|work=The Guardian|access-date=8 January 2018|archive-date=9 January 2018|archive-url=https://web.archive.org/web/20180109064054/https://www.theguardian.com/business/2017/jun/27/corner-shop-becomes-morrisinghs-after-sainsburys-legal-threat|url-status=live}}</ref> A Singhbury's Local in [[Aylesbury]] removed its sign after intervention from Sainsbury's in 2017.<ref>{{cite news|url=https://www.bbc.com/news/uk-england-beds-bucks-herts-38529780|title=Sainsbury's in Singhbury's Aylesbury shop name sign row|work=BBC News|date=6 January 2017|access-date=19 July 2022|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719120815/https://www.bbc.com/news/uk-england-beds-bucks-herts-38529780|url-status=live}}</ref> === ''Bristol Rovers F.C. v Sainsbury's'' === In 2012, Sainsbury's agreed to purchase the [[Memorial Stadium (Bristol)|Memorial Stadium]], a football ground in [[Bristol]], to enable [[Bristol Rovers F.C.]] to fund development of the proposed new [[UWE Stadium]]. Under the £30&nbsp;million deal, Sainsbury's would temporarily lease the old stadium back to the football club, and then build a new supermarket on the site. Sainsbury's pulled out of the deal because the terms had not been met.<ref>{{cite news |url=https://www.bbc.co.uk/news/uk-england-bristol-21048441 |title=Bristol Rovers' ground Sainsbury's store bid approved |publisher=BBC |access-date=9 June 2011 |date=16 July 2011 |archive-date=19 January 2013 |archive-url=https://web.archive.org/web/20130119064102/http://www.bbc.co.uk/news/uk-england-bristol-21048441 |url-status=live }}</ref><ref>{{cite news |url=http://www.bristolrovers.co.uk/page/StadiumRegeneration/0,,10328~2373698,00.html |title=ROVERS ANNOUNCE NEW STADIUM PLANS |publisher=bristolrovers.co.uk |access-date=9 June 2011 |date=9 June 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110611224103/http://www.bristolrovers.co.uk/page/StadiumRegeneration/0%2C%2C10328~2373698%2C00.html |archive-date=11 June 2011 }}</ref><ref>{{cite news |url=http://www.bristolpost.co.uk/Bristol-Rovers-v-Sainsbury-s-High-Court-battle/story-26508046-detail/story.html |title=Bristol Rovers v Sainsbury's: High Court battle to start today |work=Bristol Post |access-date=16 July 2015 |date=16 July 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150721045305/http://www.bristolpost.co.uk/Bristol-Rovers-v-Sainsbury-s-High-Court-battle/story-26508046-detail/story.html |archive-date=21 July 2015 }}</ref><ref>{{cite news |url=https://www.theguardian.com/football/2015/may/15/sainsburys-bristol-rovers-legal-play-off-stadium-court-football |title=Sainsbury's and Bristol Rovers in legal play-off over 'dilapidated' stadium |work=The Guardian |access-date=16 July 2015 |date=16 July 2015 |archive-date=16 July 2015 |archive-url=https://web.archive.org/web/20150716231451/http://www.theguardian.com/football/2015/may/15/sainsburys-bristol-rovers-legal-play-off-stadium-court-football |url-status=live }}</ref> The decision attracted negative commentary in the media. Bristol Rovers unsuccessfully challenged Sainsbury's in the [[High Court of Justice|High Court]] in 2014, and the new stadium project did not proceed.<ref>{{cite news |url=https://www.bbc.co.uk/news/uk-england-bristol-33503419 |title=Bristol Rovers lose case over Sainsbury's stadium deal |publisher=BBC |access-date=16 July 2015 |date=16 July 2015 |archive-date=15 July 2015 |archive-url=https://web.archive.org/web/20150715234220/http://www.bbc.co.uk/news/uk-england-bristol-33503419 |url-status=live }}</ref><ref>{{cite news |url=http://www.bristolrovers.co.uk/news/article/stadium-club-statement-2543147.aspx |title=BRFC CLUB STATEMENT |publisher=bristolrovers.co.uk |access-date=16 July 2015 |date=16 July 2015 |archive-date=17 July 2015 |archive-url=https://web.archive.org/web/20150717005925/http://www.bristolrovers.co.uk/news/article/stadium-club-statement-2543147.aspx |url-status=live }}</ref><ref name=AppealRejected>{{cite web |title=STADIUM APPEAL TURNED DOWN |url=http://www.bristolrovers.co.uk/news/article/stadium-appeal-verdict-3011291.aspx |publisher=Bristol Rovers F.C. |date=17 March 2016 |access-date=21 April 2016 |archive-date=25 March 2016 |archive-url=https://web.archive.org/web/20160325084233/http://www.bristolrovers.co.uk/news/article/stadium-appeal-verdict-3011291.aspx |url-status=live }}</ref> === Removal of kosher products === Complaints were made after a 2014 [[Twitter]] post showed a [[Holborn]] [[franchisee|franchisee's]] response to [[antisemitic]] threats was to remove Sainsbury's [[kosher]] products from shelves. They were restored and the staff member who removed them was reprimanded.<ref>{{cite news|url=http://www.ynetnews.com/articles/0,7340,L-4559825,00.html|title=London supermarket empties kosher food shelves amid fears of ....|newspaper=Ynetnews|date=18 August 2014|access-date=18 August 2014|archive-date=19 August 2014|archive-url=https://web.archive.org/web/20140819065628/http://www.ynetnews.com/articles/0,7340,L-4559825,00.html|url-status=live}}</ref><ref>{{cite news|author=Berrin, Danielle|url=http://www.jewishjournal.com/jesuisjuif/article/the_roots_of_terror_and_anti_semitism|title=Deborah Lipstadt on the roots of terror and anti-Semitism|newspaper=Jewish Journal|date=14 January 2015|access-date=16 January 2015|archive-date=26 January 2015|archive-url=https://web.archive.org/web/20150126062535/http://www.jewishjournal.com/jesuisjuif/article/the_roots_of_terror_and_anti_semitism|url-status=dead}}</ref><ref>{{cite news|author=Gardner, Bill|url=https://www.telegraph.co.uk/news/11040483/Sainsburys-store-strips-shelves-of-kosher-food-as-protestors-gather-outside.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/11040483/Sainsburys-store-strips-shelves-of-kosher-food-as-protestors-gather-outside.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Sainsbury's store strips shelves of kosher food as protestors gather outside|newspaper=The Daily Telegraph|location=London|date= 18 August 2014}}{{cbignore}}</ref> ===Fairtrade tea=== In May 2017, the supermarket was criticised by organisations including [[Oxfam]] for dropping its [[Fairtrade certification|Fairtrade]] label from [[tea]]. They queried how Sainsbury's own standards would be higher than those of [[Divine Chocolate]], an ethical trading company part-owned by [[Theobroma cacao|cocoa]] farmers in Ghana, said Sainsbury's move was tipping the balance back in favour of retailers.<ref>{{cite web|url=https://www.theguardian.com/global-development/2017/jun/24/fairtrade-crashing-down-sainsburys-tesco-tea-growers-nairobi|title=Move by UK supermarkets threatens to bring Fairtrade crashing down|first=John|last=Vidal|date=24 June 2017|work=The Guardian|access-date=22 March 2018|archive-date=26 March 2018|archive-url=https://web.archive.org/web/20180326104112/https://www.theguardian.com/global-development/2017/jun/24/fairtrade-crashing-down-sainsburys-tesco-tea-growers-nairobi|url-status=live}}</ref><ref>{{cite news|url=https://www.ft.com/content/b0a5ba16-3fdd-11e7-82b6-896b95f30f58|title=J Sainsbury criticised over move to drop Fairtrade label from tea|website=Financial Times|date=23 May 2017 |access-date=27 January 2018|archive-date=27 January 2018|archive-url=https://web.archive.org/web/20180127202548/https://www.ft.com/content/b0a5ba16-3fdd-11e7-82b6-896b95f30f58|url-status=live}}</ref> ===Coconut packaging=== In 2018, customers questioned the need to cover [[coconuts]] with [[Plastic wrap|plastic film]]. Sainsbury's then [[CEO]] [[Mike Coupe]] offered to investigate their concerns.<ref>{{cite news|url=https://www.bbc.co.uk/news/business-42632024|title=Coco-nuts! Shoppers query plastic wrapping|first=Dan|last=Macadam|work=BBC News |date=2 March 2018|access-date=21 July 2018|archive-date=20 August 2018|archive-url=https://web.archive.org/web/20180820054141/https://www.bbc.co.uk/news/business-42632024|url-status=live}}</ref> ===Receipt scanning=== In 2022 Sainsbury's began to introduce new [[Retail loss prevention|security arrangements]] to reduce [[shoplifting]].<ref>{{cite news |last1=Nazir |first1=Sahar |title=Sainsbury's faces backlash as it makes shoppers scan receipts to exit stores |url=https://www.retailgazette.co.uk/blog/2022/12/sainsburys-scan-receipts-exit/ |work=www.retailgazette.co.uk |date=13 December 2022 |archive-url=https://web.archive.org/web/20230705134051/https://www.retailgazette.co.uk/blog/2022/12/sainsburys-scan-receipts-exit/ |archive-date=5 July 2023 |url-status=live}}</ref> Customers are held within a barriered area and must scan their printed receipt on an [[Barcode reader|optical scanner]] to open an automatic gate, before they are permitted to exit the store. The change has been criticised in the media for inconveniencing customers and [[presumption of guilt|presuming all customers to be potentially guilty]] of theft until they are able to prove their innocence. Sainsbury's have stated that the new system was necessary following a 22% increase in shoplifting as a result of the [[2021–present United Kingdom cost-of-living crisis|cost-of-living crisis]].<ref>{{cite news |last1=Sommerlad |first1=Joe |title=Shoppers rage against supermarket’s scan-receipt-to-exit policy |url=https://www.independent.co.uk/news/business/news/sainsburys-scan-receipt-to-exit-policy-reaction-b2247476.html |access-date=24 July 2023 |work=The Independent |date=18 December 2022 |archive-url=https://web.archive.org/web/20230327022409/https://www.independent.co.uk/news/business/news/sainsburys-scan-receipt-to-exit-policy-reaction-b2247476.html |archive-date=27 March 2023 |language=en |url-status=live}}</ref><ref>{{cite news |title='It's ridiculous!': Furious Sainsbury’s shoppers criticise new barriers 'detaining' customers who fail to show receipt |url=https://www.lbc.co.uk/news/sainsburys-receipts-supermarket-barrier-checkout/ |access-date=24 July 2023 |work=LBC |archive-url=https://web.archive.org/web/20230506001657/https://www.lbc.co.uk/news/sainsburys-receipts-supermarket-barrier-checkout/ |archive-date=6 May 2023 |language=en |url-status=live}}</ref> == Archive == Sainsbury's archive of over 16,000 items relating to the business since its foundation is kept at the [[Museum of London]]. The archive contains documents, product packaging and advertising.<ref>{{cite web |author=Museum of London |url=http://www.museumoflondon.org.uk/Collections-Research/About-the-collections/Library-and-archive-collections/SainsburyArchive/ |title=The Sainsbury Archive |publisher=Museum of London |date=19 October 2012 |access-date=18 March 2013 |archive-date=9 May 2013 |archive-url=https://web.archive.org/web/20130509054233/http://www.museumoflondon.org.uk/Collections-Research/About-the-collections/Library-and-archive-collections/SainsburyArchive/ |url-status=live }}</ref> == Ownership == Ownership in February 2023 was as follows: *[[Qatar Investment Authority]] (QIA) shareholding stood at 14.3% shares.<ref name=":0">{{cite news |date=1 February 2023 |title=Costcutter owner Bestway raises Sainsbury's stake to 4.47% |agency=Reuters |url=https://www.reuters.com/markets/deals/costcutter-owner-bestway-raises-sainsburys-stake-447-2023-02-01/ |access-date=23 February 2023}}</ref> *Vesa Equity Investment, the vehicle of [[Czech Republic|Czech]] billionaire [[Daniel Křetínský|Daniel Kretinsky]] shareholding stood at 10% shares.<ref name=":0" /> *[[Costcutter]] owner [[Bestway]] shareholding stood at 4.47% shares.<ref name=":0" /> == See also == * [[Sainsbury family]] {{Portalbar|Supermarkets|Food|Companies}} == References == {{Reflist|30em}} == External links == {{Commons category|Sainsbury's}} * {{Official website|www.sainsburys.co.uk}} {{Major retail companies}} {{Sainsbury's}} {{UK supermarkets}} {{Convenience stores}} {{FTSE 100 Index constituents}} {{Supermarkets in France}} {{Authority control}} {{coord|51|31|02|N|0|06|30|W|display=title}} [[Category:Sainsbury's| ]] [[Category:Companies listed on the London Stock Exchange]] [[Category:Companies in the FTSE 100 Index]] [[Category:Supermarkets of the United Kingdom]] [[Category:Supermarkets of Northern Ireland]] [[Category:British companies established in 1869]] [[Category:Clothing retailers of the United Kingdom]] [[Category:Retail companies established in 1869]] [[Category:1869 establishments in England]] [[Category:British brands]] [[Category:Sovereign wealth fund portfolio companies]]'