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Fusion Consulting
Company typeLimited Company
IndustryMarket Intelligence and Analysis, Competitive Intelligence, Strategy Consulting
Founded2002 (2002)
FoundersPeter Read, Marine Mallinson
Headquarters
Singapore
Area served
Asia Pacific
Key people
Peter Read (Managing Director), Marine Mallinson (Managing Director), Nicolas Pechet (Director), Jennifer Ding (Director), David Yew (Director)[1]
ServicesMarket Intelligence, Market Analysis, Competitive Intelligence, Strategic Planning
Number of employees
25
Websitewww.fusionc.com

Fusion Consulting was a boutique industry research, analysis and strategic advisory firm providing advice on Asia-Pacific markets. The firm had offices in Hong Kong, Singapore and Shanghai from which it covered focus industries in 16 Asia-Pacific countries for its clients.[2]

In October, 2008 Fusion Consulting was acquired by Global Intelligence Alliance Group.[3]

History[edit]

The firm was founded in 2002, initially with offices in Singapore and Hong Kong, by Peter Read and Marine Mallinson. Their interest in was in developing a boutique firm that specialized in strategic advisory rigorously driven by fact based insights and analysis.

In 2005, the firm opened their Shanghai office.

In 2008, the firm was acquired by Global Intelligence Alliance Group.[1] In early 2009, the firm re-branded and adopted the Global Intelligence Alliance Group branding. The firm was an attractive acquisition target for Global Intelligence Alliance Group as it offered the latter a strong Asia Pacific presence, office footprint and established multinational clientele.

Services[edit]

Fusion Consulting offered 10 distinct service types. The company's client engagement teams typically consisted of a combination of industry experts, service type specialists and professionals with local market knowledge.

  • Business Expansion Strategy
  • Market Entry Strategy
  • Competitive Strategy
  • Commercial Due Diligence on Acquisition and Investment Targets
  • Market Sizing, Modelling & Forecasting
  • Partner Identification & Evaluation
  • Market Profiling
  • Competitive Intelligence
  • Value Chain Analysis
  • Customer Intelligence

Industry Practices & Expertise[edit]

Fusion Consulting structured its industry expertise around 8 core industry practices:

Clients[edit]

The firm primarily served Global 2000 corporate clients, investment banks and private equity firms.

The firm's client list was kept strictly confidential, however public reference clients include:

Competitors[edit]

As a boutique international consultancy, Fusion Consulting competed against major global consultancies such as McKinsey, Bain & Company, KPMG, Pricewaterhouse Coopers, Deloitte, LEK, Roland Berger, Strategy& and A.T. Kearney, as well as boutique firms with a narrow specialization in specific industries and/or specific geographies. In addition, GIA competes against companies with a heavy focus on market intelligence and industry research such as Gartner, IDC, IMS Health and Frost & Sullivan.

Publications[edit]

Asia-Pacific Business Vitality Index™[edit]

The company published the "Asia-Pacific "Business Vitality Index™" annually covering a range of sectors such as retailing, chemical, consumer electronics, logistics, financial services and media (e.g. Asia-Pacific F&B Business Vitality Index™[4]; Asia-Pacific Logistics Business Vitality Index™; Asia-Pacific Chemical Business Vitality Index™; etc.).

The Business Vitality Index is an analysis of the presence, growth and innovation of major companies in the Asia-Pacific region. The index was based on quantitative as well as qualitative analysis of the ability of companies to impact their industries in the region. Each index evaluated the overall performance of a selected group of 20 companies per industry by focusing on three dimensions: innovation, regional presence and revenue performance. Its aim was to provide a benchmark for business expansion in the Asia-Pacific region based on non-proprietary, public domain information that is comparable across sectors.

Asia-Pacific Pay-TV Operators Survey[edit]

The survey, published annually, allowed programmers to find out what the major cable & satellite television platforms in Asia and Australia think about their channels and support, their plans for the future and opinions on digital content. The report then ranked programmers with the best programming quality, on-air promotions, as well as sales and marketing support.[5][6][7] The survey targeted programming managers at 45 major carriers in 15 countries across the region, focusing on the largest players in each country. The survey was produced in cooperation with ContentAsia.[8][9]

==> LINK TO FUSION HERE: https://en.wikipedia.org/wiki/HBO_(Asia)

Weekly News Update[edit]

The Weekly News Update was a weekly roundup of business news from around the Asia-Pacific region, covering the company's core industry practices: chemical, consumer & retail, financial services, industrial & logistics, information & communication technology, life science and media & leisure.

Awards and Honors[edit]

Industry Rankings[edit]

Fusion Consulting has been recognized by Vault.com as one of the Top Consulting Firms in the Asia Pacific region:

  • In 2008, Fusion Consulting was recognized by Vault.com as the Number 1 Firm to Work For among the Top Consulting Firms in the Asia Pacific region in the annual "The Best 10 Firms to Work For - 2008 Asia Pacific Edition".
  • In 2009, Fusion Consulting was recognized by Vault.com as the Number 1 Firm to Work For among the Top Consulting Firms in the Asia Pacific region in the annual "The Best 10 Firms to Work For - 2009 Asia Pacific Edition".[10]

See also[edit]

References[edit]

  1. ^ a b "GIA Completes Integration and Launches Asia Pacific Subsidiaries".
  2. ^ "LinkedIn: Company Profile".
  3. ^ "Press Release: GIA Strengthens Group Organization and Adds Local Presence, Merges with Asian, German and Dutch Partner Companies".
  4. ^ "Asia Food Journal: Business Vitality in Asia - Fusion Consulting".
  5. ^ "HBO Asia: Milestones: 2008 and 2009".
  6. ^ "HBO Premium: Milestones: 2008".
  7. ^ "HBO South Asia: Milestones: 2008 and 2009".
  8. ^ "Telecomasia.net: Asia Pac pay TV players defend against new entrants: August 27, 2008".
  9. ^ "India Times: HBO, Star Plus Asia's most popular channels: Survey".
  10. ^ "The Best 10 Firms to Work For - 2009 Asia Pacific Edition" (PDF).

External links[edit]

  • GIA corporate website: www.globalintelligence.com [1]


Category:International management consulting firms Category:Research and analysis firms

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