At Parfums Christian Dior, we commit and act to support sustainable flower farming practices and the unique heritage of Grasse. Once again, Véronique Courtois, CEO of Parfums Christian Dior, and Francis Kurkdjian, Perfume Creation Director, were delighted to celebrate the flowers domains of the Maison throughout the Grasse region at the Château de la Colle Noire in the south of France. A place where Christian Dior liked to spend his summers, welcome his friends and grow his own flowers; a domain of 5 hectares today, cultivated through sustainable methods. A beautiful occasion to celebrate the harvests and pay tribute to the expertise and engagement our local growers. Carrying forward Christian Dior’s love of flowers and the natural world, the event underlined Dior’s ongoing commitment to supporting local agriculture. ©Terence Baelen #Dior #DiorBeauty #FurtherTogether
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