Pernod Ricard

Pernod Ricard has been recognised by TIME and Statista in the World’s Best Companies ranking. This ranking is based on three key criteria and uses a comprehensive research study to identify the top-performing companies across the globe. Across Employee Satisfaction, Growth and Sustainability, this achievement highlights Pernod Ricard’s continued commitment to fostering a positive work environment, driving business growth, and promoting sustainable practices.

How many ingredients used to make Absolut Vodka (The Absolut Group) are actually from Sweden? All of them! Every part of the production journey takes place in and around the small village of Åhus in Southern Sweden. Every drop of water, and every seed of wheat comes from one water source, one village, and one community. From grain to glass, here are just some of the ways efforts are being made to improve our products sustainable journey and lifecycle.

Every cap of TX Whiskey is originally designed in a home workshop, giving a personal touch to each bottle. The first caps were made from a pair of old boots belonging to founder Troy Robertson. The leather looked so good on the cap, they used a few in the first bottling of TX Blended Whiskey. The rest is history!

Excited to be on this journey together Lewis Hamilton and Casa Lumbre. ALMAVE adds an innovative new brand to Pernod Ricard’s already comprehensive and premium agave spirits portfolio. 

Today Pernod Ricard announces our #FY24 financial results, achieving robust performance in a normalising spirits market. Leveraging our diversified portfolio and balanced footprint the Group is confident in our medium-term financial framework. Read the full press release here https://lnkd.in/eXw75gkK

It is so important that the media accurately report on scientific studies on alcohol and health.   The New York Times has just published a misleading article (1) on a new study (2) looking at the health implications of alcohol consumption among older adults, which does not accurately reflect the full extent of the study’s findings.   The article claims the study shows that there are no benefits of light to moderate drinking, and any consumption increases the risk of mortality, especially for cancer. What the study actually suggests is that several other factors affect the relationship between alcohol consumption and mortality risk, including cancer mortality. The study clearly states “low-risk drinking was associated with higher mortality among older adults with health-related or socioeconomic risk factors.”   The study goes on to show that, when adjusting for these factors, “low risk” and “moderate risk” drinkers face the same mortality risk as occasional drinkers*. The study is quite emphatic in this regard: “no associations were found for low- or moderate-risk drinking patterns vs occasional drinking among individuals without socioeconomic or health-related risk factors…”   So, the study’s main finding is that the increased risk for low and moderate drinkers appears to be restricted only to individuals with at least one existing risk factor. Indeed, the study also found a reduced risk of both cancer and all-cause mortality among individuals who consume alcohol with meals.   This research should be considered in the context of the hundreds of studies of alcohol and mortality risks, many of which are meta-analyses (3) (which pool the results of multiple studies and can be a stronger form of evidence) and the World Health Organisation’s most recent publication (4, Table 2.10 p.43) on alcohol and health, which show a lower risk of certain health conditions at low-moderate levels of consumption.   Much of the recent reporting on alcohol and health gives the impression that the consumption of alcohol is responsible for a growing global health crisis. However, the reality is quite different. In their most recent report on alcohol and health from 25 June (4), the WHO set out comprehensive evidence that shows a 20% decline in alcohol-related deaths from 2010 to 2019 around the world.   IARD members acknowledge the potential health consequences of harmful drinking, which is why we promote a culture of moderation and responsibility, among those who choose to drink, including placing moderation messaging on labels and online. But misleading consumers about the risks of low and moderate drinking does not support informed choices. It simply switches people off from important advice about responsible consumption and won’t help further these positive trends.   For all links and footnotes, please see the first comment.

From May to August, Pernod Ricard proudly supported "Le bruit du blé," a traveling, multidisciplinary permaculture show inspired by Jean Giono’s work and conceived by Gael Faure. Spanning five dates across French farms, this unique event brought live performances back to nature, decentralizing art to less accessible areas and showcasing the terroir of exceptional and iconic French heritage sites. The initiative aimed to blend arts and generations in a shared celebration of culture: bringing live performance back to life and paying tribute to the rural world. For over four decades, Pernod Ricard has been a major corporate sponsor, and since 2023, this support has extended to live performances, underscoring the power of human expression and collective physical experiences.

The “Responsible Host” certification is an industry first initiative which aims to empower guests at our Brand Homes to make the responsible choices when consuming our products. To be certified, Brand Homes must implement 18 responsible drinking practices, including offering food, water, and spittoons, using consistent measuring tools, and providing scratch cards to track consumption. We’re proud that 16 of our Brand Homes have already been awarded “Responsible Host”, with the goal for all to be certified by 2025. #GoodTimesFromAGoodPlace #ResponsibleHosting

Your Daley reminder: Don’t Drink and Dive🍹🚫 1 in 4 drownings involve alcohol. To raise awareness of this and continue to promote responsible drinking, Malibu (The Absolut Group) and Royal Life Saving Society UK - RLSS UK have teamed up with five-time Olympic medalist Tom Daley. To launch the campaign, Malibu have released a limited-edition capsule collection of knitted apparel, from swimwear briefs to bucket hats, in collaboration with Daley’s own ‘Made With Love’ knitwear line – with all proceeds going to campaign partners, RLSS UK. In addition to proceeds raised from the exclusive beachwear range, Malibu has also made a donation to the charity, signalling its long-term commitment to water safety. #dontdrinkanddive #drinkresponsibly 

Our Wine & Spirits Homes, are located at the heart of some of the greatest terroirs in the world. Take an inside look into the history of Martell (Martell Mumm Perrier-Jouët), Jameson Whiskey (Irish Distillers), Scapa Whisky (Chivas Brothers) and Monkey 47 (The Absolut Group), where these iconic brands come from and the unique experiences available to enjoy.