PR Newswire APAC

We were delighted to host our Comms Connect event in Shanghai. Over 120 PR, marketing, and comms pros joined us in person, while more than 1,500 tuned in online! The event featured engaging keynote speeches, dynamic roundtable discussions, and Q&A sessions that resonated deeply with attendees’ challenges and needs. We hope marketing communicators have gained more insights into global communication trends, thus allowing them to navigate their paths more effectively. We look forward to more events in the future! 🚀 #PRNewswire #PRNCommsConnect // 🌟 8月28日，美通社在上海成功举办了主题为“穿越迷雾 传播新途”沙龙活动。 此次活动吸引了120+位市场、品牌、公关专业人士前来参与，线上观看人数更是突破了1500人📈。 活动中，美通社内容策略总监 Greely liang和 美通社资深海外传播策略专家 Kat Lam 围绕2024年下半年传播机会及构建全球品牌传播新策略做了精彩分享； 💬借助这场活动的契机，我们也邀请到艾默生 Julie Wang 、黑芝麻智能@Hanna、EqualOcean Botao X. 以及君智战略咨询 Skylar Wang 共同探讨2024年品牌传播机遇与挑战，分享不同市场环境下的传播策略与实践。不论是跨国企业致力于本土化传播的深耕，还是本土企业正在积极探索品牌在全球市场的发展。 现场互动环节更是将活动推向了高潮。我们希望，通过这次活动，市场传播人能够更清晰地洞察传播趋势，找到在迷雾中前行的方向🔍 期待下一次的精彩碰撞！🚀

Want to understand what news resonates with journalists in 🇯🇵? If you've missed our Comms Connect event in Japan, you might want to check out this article https://brnw.ch/21wMhOS, where we cover key takeaways, such as what news really grabs their attention and more. #PRtips #PRNCommsConnect Written by Ryusei Miyoshi

Congrats Cision 🎉 CisionOne has been recognized by both the MarTech Breakthrough Awards and the Stevie Awards!

Keen to learn more? Download the guide now - https://brnw.ch/21wLY4a

CisionOne platform is now launched in the APAC region! The expansion marks Cision's inaugural entry into full-service media monitoring in APAC, providing a comprehensive solution to complement its established Brandwatch, and PR Newswire brands. Read more about it here 👉🏻 https://brnw.ch/21wM65m

Here are some of your recent favourite content. 📑 Check them out now, from our article, “7 Tips for Building Dynamic Media Relationship,” “10 Media Pitching Tips Directly From Journalists” and more! #PRNCommsDigest

Exciting Moments at Comms Connect - Hanoi Chapter! 🌟 Our Vietnam team had a fantastic day last week connecting with both new and familiar faces among our valued clients, partners, and friends. Thank you to our panelists and everyone who joined us to share ideas and explore opportunities. Your support and engagement made this event so meaningful! Until next time! 🙌✨ #PRNCommsConnect #Hanoi #Vietnam

✈️ Global travel is back and buzzing. How do you nail a release about Travel and Tourism to catch all the attentions you need? Whether you’re enticing your readers to a specific place or promoting a highly anticipated event at their destination, a well-targeted press release is a great way to keep them informed about what your organization has to offer. We’ve collected some of the recent releases that have given us the summer travel bug. Here are some top tips for writing an engaging tourism-themed release. >>1: Give Journalists Plenty of Newsworthy Content to Share One of the first things that we encourage when giving tips on how to write a great release is to make the content both newsworthy and reportable. A great way to do this is by incorporating data that is both meaningful and relevant. Mastercard's release on their Travel Trends 2024 report stresses one of the key findings in the headline: “Home to half of the world's top 10 trending tourism destinations, Asia Pacific is making a comeback”. The infographic as seen below, features an eye-catching ranking display, which further highlights APAC's tourism boom over the past year. Meanwhile, against the backdrop of Europe’s summer of sport, Trip.com took the opportunity to share some of the key trends among travelers heading to France. Alongside two easy-to-digest graphical representations of some of the top findings, the release is packed with plenty of reportable information for journalists including details about the most popular destinations, accommodation types and even luxury shopping habits. Journalists love releases that incorporate reportable information. In fact, the Mastercard report was a real hit with reporters, gaining over 1,600 views on our APAC site and earning coverage from a diverse range of media outlets located all over the Asia Pacific region, such as Marketech APAC, Macau Daily Times and more. When you’re preparing your next travel-themed release, make sure to consider what journalists will want to cover. >>2: Choose Partnerships that Complement Your Brand ... continue reading https://brnw.ch/21wLVdP Written by Stephen Erhorn

📊 While PR and communications professionals have long relied on metrics like Advertising Value Equivalency (AVE) to measure the success of their outreach efforts, many of these “traditional” metrics only tell part of the story. Click through the 7 must-have KPIs your team should be using to measure your comms campaigns, then click the link to dive deeper into each: https://brnw.ch/21wLFI2

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