Brandwatch

Social listening isn't just a buzzword—it's a game-changer. 💡 Did you know that most brand mentions online aren't even made by the brands themselves? To truly understand your audience, you need to capture all those conversations. With Brandwatch, you can uncover all the puzzle pieces, empowering you to make data-driven decisions that deliver real results. Are you listening to what your audience is saying?

New LinkedIn feature alert! Forget adding music or polls to your post. You can now add a scent to your post. This post is officially Pumpkin Spice scented.... 🍁 Ok, maybe we're lying, but it is officially Pumpkin Spice Latte season. ☕ Coffee lovers everywhere are rejoicing, and guess what, there are a lot of them. Our Food and Beverage found that coffee was the most talked about beverage online. Why does this matter to brands? The more you know about your audience, the better you can engage with them. If your audience loves coffee, why not include coffee samples in your packages? Or you can create fun BTS content around how your team has their coffees. (we're milk, no sugar FYI).

Did you know that UGC is 8.7 times more powerful than influencer content and 6.6 times more influential than branded content! 💡 If you are missing out on mentions of your brand online, you are missing out on potential high performing content that you can engage with and highlight. It's so important to see what's being said and shared about your brand; good or bad. Social listening means you don't miss a single thing.

One thing about us is, we're gonna post the trend. (sorry not sorry). We've seen a lot of conversation on here about trends, especially over the last two weeks (demure/brat). And the use of trends on social has generated a lot of conversation. Trends are a great fun way for brands to show their personality. But there are some key things to keep in mind. ⭐ Is the trend appropriate for your brand? (Does it match your tone of voice and values? ) ⭐ Where is the trend in its timeline? (You don't want to post a trend that's already fading out... that would not be trendy.) Social listening tools, like Brandwatch, can help you track and understand trends, quickly.

When life gives you an event filled with the best and most creative people in the business, what do you do? Interview them, of course! We recently hosted a space at Cannes Lions, and we were lucky to meet a lot of incredibly inspiring people. So we asked them what they think brands need to do to level up in marketing! Get your notepads at the ready, these insights are 💡.

Here are some top tips from us on how you can get the best out of your social listening:👇 - Review your strategy regularly (and, as Brandon suggests below, plug in new terms.) - Look for the unexpected. Take the surprising finds from your research and look into them more.) - Use the right tools. Social listening isn't meant to feel impossible, the right tool will make the process easier. (*cough* like Brandwatch *cough*) Over 5 billion people use social media, and that translates into a lot of social data. 🤔

🎊 Brandwatch has been named Best Social Media Monitoring Software by the MarTech Breakthrough Awards! 🎊 We are already so proud of our product and our team, and winning awards feels like the cherry on top. But it also allows us to show the world what so many of our users already know – Brandwatch is the BEST! 🏅

You should always be open to learning something new. 📚 If you aren't reading or consuming the latest content on your industry, you'll be yesterday's news. Luckily, Brandwatch has a world-class range of reports, guides, and blogs that will keep you on top!

Do you REALLY KNOW how you are performing online? Many brands tell us that they do not know where to start when reviewing their social performance. Well, a social audit is a great place to begin. Swipe through to see the easy steps to get you moving forward. This guide is for you!