Brandwatch

Want tips on whether you should follow *that* trend? We've got you! 👇 Share how you decide on how and when to react to trends in the comments! We want to know! 🤔

Feeling unprepared for 2025? You’re not alone – but we’ve got the insights to help. 💡 Our new State of Social report dives into 719 million online mentions and 347 brands, offering data-driven strategies to help your brand thrive on social media in 2025. Start your 2025 journey here: https://brnw.ch/21wMB8Q ✨

🎊 Brandwatch is the Best Social Marketing Platform! 🎊 We’re proud to announce that we’ve won Best Social Marketing Platform at the Digiday Technology Awards. A huge thanks to all of our incredible teams, whose hard work continues to make us the best in the industry. 🎉

Our team hit the ground running in Singapore today at our Brandwatch Bootcamp. 🏋️♂️💪 It was a true mental workout for our attendees, packed with valuable insights. Thanks to everyone who attended and to all our speakers!

There are a lot of bad social listening tips out there. These aren’t those. 🤓 1) Engage Authentically 👥 Reply to conversations, mentioning your brand or discussing your industry, in a way that aligns with your brand’s voice and values. 2) Act Quickly ⏰ Customers expect fast replies. Put a system in place that enables you to react to comments and feedback quickly. 3) Monitor Competitors 🔎 Keep an eye on what’s being said about your competitors to identify opportunities or threats. We've shared our tips, now it's time for you to share yours! Let's make our comment section a thread of top tips that everyone can use! 👇

🎶 Another one bites the dust. 🎶 According to Brandwatch Consumer Research, mentions of the "demure" trend are on the decline. Soon they will be resting in the trend graveyard next to "brat", "mob wife" and "clean girl." It's sad, but that's the cycle of trends. Trend lifespans are turning over at a quicker rate than ever. Luckily for you, our latest edition of the Brandwatch Bulletin is here to help you understand how to use trends the right way. 👇

Taylor Swift and Brandwatch data, now that's one incredible love story. 💌 Brandwatch was the data provider for a topic we know all too well. Channel 4 featured Brandwatch data in their recent documentary, "The Rise, And Rise Of Taylor Swift: Untold". Seeing how social listening can be used to tell stories and explain cultural moments really hits different. Massive congratulations to our team who worked on this! 👏

Who says summer has to end? Not at Brandwatch!☀️🏕️ Our Summer Camp recordings are now available on demand, so you can keep those good vibes rolling! And judging by the feedback, these are sessions you definitely don’t want to miss! 💡

Social listening isn't just a buzzword—it's a game-changer. 💡 Did you know that most brand mentions online aren't even made by the brands themselves? To truly understand your audience, you need to capture all those conversations. With Brandwatch, you can uncover all the puzzle pieces, empowering you to make data-driven decisions that deliver real results. Are you listening to what your audience is saying?