Why Every Startup Should Consider Brian Chesky’s 11-Star Experience Framework 🤔
This concept was designed by Brian, the founder of Airbnb, as a way to build a delightful product.
It’s about creating an experience that goes beyond just a 5-star hotel-like service — something extraordinary and memorable.
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Let’s break it down:
• 1 star: The customer arrives, but no one is there to meet them. They can’t get into the accommodation.
• 5 stars: The place is clean, everything works, and there are thoughtful touches (a welcome note, basic amenities). The customer is happy and has a pleasant experience.
• 6 stars: The host greets the customer, shows them around, and stocks the apartment with water and toiletries. It’s better than a hotel.
• 11 stars: Elon Musk meets the customer at the airport and takes them to space before they head to their galactic Airbnb.
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Should anyone use this framework?
Even a B2B software infrastructure company like ours, CodiumAI?
Absolutely.
If you have end users using your product, and I guess you do, then you should consider it.
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In our experience, maintaining a 4.5+ star rating in the marketplaces requires investment.
One needs to plan for it, invest in it, etc...
Since our soft launch (of our IDE-Agent Codiumate on VS Code an JetBrains marketplaces), it has become one of the most important key results.
We are receiving a lot of useful feedback via online reviews, which leads to further interviews, offline and online problem-solving, feature enhancements, etc.
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By striving for an #11starexperience, we [aim to] push ourselves to exceed expectations and deliver exceptional value to our users.
This commitment to excellence helps us stand out in the market and fosters strong, lasting relationships with our clients.
A heartwarming example in the comment.
