italics

"We believe content is created by subject matter experts. At italics, we have a team of category experts who are trained to create informational and engaging content,” Says harsh vardhan dutta, Founder - italics. For 18 years, italics has empowered more than 2000 clients from fabled large companies to homebred unicorns. Learn how they mastered the art of creating high-performing content: https://lnkd.in/dyjchVgc

Groww & Motilal Oswal have company! Well, we are delighted that after empowering the aforementioned stock broking companies with content marketing, we have onboarded Kotak Securities ! Looking forward to making some rocking videos for Kotak Securities. Watch out for this space - we will share what we do! #newclient #marketing #content #videoproduction #linkedin

Welcome to the team Priya ! #welcomepost #newjoiners #marketing #employeespotlight #linkedin

𝗙𝘂𝗻 (𝗼𝗸𝗮𝘆, 𝗻𝗼𝘁 𝘀𝗼 𝗳𝘂𝗻) 𝗳𝗮𝗰𝘁: Ad fraud could siphon off $100 billion from digital marketing this year alone. Learn how blockchain can safeguard your campaigns in our latest blog post: https://lnkd.in/d3NrkBUR #contentmarketing #content #blockchain #linkedin

What can one viral video do? Ask Dollar Shave Club #brand #marketing #content #linkedin

How do you keep both your audience and the search engine happy? Blog posts. Learn how to get started with our latest guide: https://lnkd.in/dwdt9VyU #blogwriting #content #contentwriting #linkedin

Believe it or not, there was a time when diamonds were just another pretty rock collecting dust on store shelves. So why are they on the fingers of every bride-to-be today? To understand that, let's travel at least 8 decades back in time. It’s the late 1930s and De Beers is sitting on a sparkling empire of diamonds, enough to rival the stars in the night sky. But there's a catch—nobody’s buying. The Great Depression had just taken the world for a rough ride, and splurging on shiny rocks would be the last thing on any eligible bachelor’s mind. So De Beers needed a plan, and fast. What do they do? Read more.. 👇 #brandstudy #debeers #content #linkedin

If there is one thing the world of retail encourages, it is consumerism. It's only logical, if you think about it – if people did not want to consume, retail would cease to exist. When one particular retail brand took a completely different route, however, the world was baffled. In 2011, Patagonia, the outdoor clothing brand, initiated a daring marketing campaign titled "Don’t buy this jacket" during the Black Friday sale. You see, Patagonia is all about sustainability. They want to encourage consumers to buy less but better quality, and they're not afraid to put their money where their mouth is. Read More... 👇 #brand #casestudy #linkedin #patagonia

The year is 1889 and cars are freshly invented. Two French brothers – Andre and Eduard Michelin decide to open a tire company. Problem is, there aren’t many cars – only about 3000 of them in all of France. And the Michelin guys are scratching their heads, thinking, "How do we make folks want these newfangled cars?" One thing was clear. They gotta do more than just sell tires – they gotta make people want to drive. And BAM. An idea struck them. Read More 👇 #casestudy #marketing #content #linkedin

Who Put the 'Soap' in 'Soap Opera'? Back in the day, before social media turned us all into scrolling zombies, soap operas were the kings and queens of daytime TV. These shows weren't just filler for your granny's afternoon; they were sacred daily rituals for millions. But hang on, ever scratch your head over the name "soap opera"? It’s hardly a name you’d expect for a genre bustling with emotional turmoil and cliffhangers. I mean, with all the catchy titles in the world, why slap on a label that sounds more suited for the laundry room than the living room? Well, Genius Marketing.  Read more in our latest article 👇 #marketing #advertising #linkedin