📩 Does your B2B Tech business rely on email as a key communication channel? In February this year, Google and Yahoo implemented stricter standards for sending emails, specifically where +5000 emails are sent per day. Read our blog post to find out whether your business email strategy complies to the updated regulations: https://lnkd.in/dv4EbmrX
Brightvision
Företagskonsultation och företagstjänster
Göteborg, Västra Götaland 3 550 följare
Empowering B2B tech growth in Europe & Nordics with full-funnel digital marketing and sales solutions. #B2BTech
Om oss
The growth agency for B2B tech companies Brightvision is a growt agency that exclusively works with B2B tech companies. With our local teams and native-speaking consultants in Europe, we can help our clients grow in many different markets through a full-service funnel approach. Our offerings include inbound marketing, outbound marketing, growth marketing, account-based marketing, lead generation, and channel marketing. We have been serving IT and tech companies since 1999 and have grown to become an international company with over 110 employees located around the world.
- Webbplats
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https://brightvision.com
Extern länk för Brightvision
- Bransch
- Företagskonsultation och företagstjänster
- Företagsstorlek
- 51–200 anställda
- Huvudkontor
- Göteborg, Västra Götaland
- Typ
- Publikt aktiebolag
- Grundat
- 2000
- Specialistområden
- Inside Sales, Telemarketing, Lead generation, Appointment Setting, Event Support, Sales Outsourcing, Digital Sales, Inbound Marketing, Outbound Marketing, lead scoring, Account based marketing, programmatic, media plans, Growth marketing, CRM, HubSpot, Marketing Automation, Sales & Marketing Alignment, MarTech, Revenue Operations, Content Marketing, Inside Sales, Performance Marketing och Channel Marketing
Adresser
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Primär
Drottninggatan 5
Göteborg, Västra Götaland 411 14, SE
Anställda på Brightvision
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Jakob Löwenbrand
Helping B2B Tech companies grow @ Brightvision, the Growth Agency for B2B Tech and Saas. Podcast host for "Tech Marketing Trends" podcast
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Martin Mouridsen
Entrepreneur
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Tony Foley
New Business Creator, Lead Generation for IT & Tech Solutions with B2B Companies, Demand Creation Specialist, New Business Pipeline Developer
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Johan Borg
IT Manager at Brightvision AB
Uppdateringar
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🚧 SaaS Businesses often face significant challenges when trying to break into the European market due to diverse legal regulations, cultural barriers, and more. At Brightvision we have the expertise to navigate these hurdles. Here are 5 ways our dedicated SaaS growth team helps SaaS customers grow their business fast: ✍️ Content marketing: To break into new markets, your SaaS business needs a strong brand awareness. Our team delivers impactful content that yields tangible outcomes, driving growth and brand recognition for your SaaS company leaving you to focus on product innovation. 🎯 Performance marketing: An ideal strategy to help SaaS businesses maximize ROI. Our team runs accurately targeted, measurable, and personalized campaigns to nurture leads and optimize your SaaS customer acquisition. ☎️ Telemarketing: SaaS companies often struggle to match leads with their ICP. Our team qualifies leads and generate more direct, personal engagement, helping to convert interested prospects into qualified sales opportunities. 📊 Inside sales: We take the qualified leads from telemarketing and performance marketing efforts and work to close deals, driving revenue growth. Our dedicated remote B2B tech sales force drives consistent revenue growth with low risk in the countries our customers want to expand to. ⚙️Marketing automation: Our team helps SaaS businesses expand faster by streamlining and personalizing marketing efforts, enhancing lead nurturing, and optimizing customer engagement through data-driven insights. This leads to higher conversion rates and scalable growth. Looking for help to expand fast? Chat with one of our B2B SaaS growth strategists: https://lnkd.in/dicTJ3CW
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🚀 Are you a B2B Tech company facing growth challenges in Europe? 🌍 Selling tech in Europe offers immense opportunities but comes with its own set of challenges. Brightvision is here to help you overcome these hurdles with our comprehensive growth solutions: 🔹 Lead Generation 🔹 Outbound Marketing 🔹 Account-Based Marketing 🔹 Native-Speaking Sales Teams We ensure a consistent flow of high-quality leads, effective market penetration, and a strong local presence. 💼 Contact our expert growth team to accelerate your B2B Tech sales in Europe: https://lnkd.in/drdN8pnG #B2BTech #LeadGeneration #GrowthSolutions #Brightvision
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🎙 If you are ready to take your content marketing game to the next level, make sure to tune in to this week's podcast episode with Robert Rose from The Content Advisory (TCA) ⤵ https://lnkd.in/dcDpCJms
Helping B2B Tech companies grow @ Brightvision, the Growth Agency for B2B Tech and Saas. Podcast host for "Tech Marketing Trends" podcast
I love talking to world-leading experts on our podcast "Tech Marketing Trends" and if you want to get a clear understanding of the key success factors for your B2B Content Marketing campaigns for the fall, you should listen to this week's episode with Robert Rose. Robert is the Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory and has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100. Tune in to this episode and learn about: - The evolution of content marketing - The impact of AI on content marketing - Content strategies that prioritize trust and utility over mere attention-grabbing tactics. - Key success factors for you B2B Content Marketing Campaigns - The importance of collecting and responsibly using first-party data - Success stories in content marketing And much more! #contentmarketing #techmarketingtrends https://lnkd.in/dHejrUFp
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🎙 Tune in to this week's podcast episode with ABM expert, Alisha Lyndon from Momentum ITSMA to get in-depth insights on ABM as a go-to-market strategy. https://lnkd.in/dngYzXc3 #B2B #B2BTech #ABM #growth #growthagency
Helping B2B Tech companies grow @ Brightvision, the Growth Agency for B2B Tech and Saas. Podcast host for "Tech Marketing Trends" podcast
Do you want to get a good update on where Account-Based Marketing (ABM) as a GTM strategy is right now, in 2024, for B2B tech companies? Then tune in to this week's episode of Tech Marketing Trends podcast. This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of "The ABM Effect" and founder & CEO of Momentum ITSMA. She's one of the best experts on ABM, and she generously shares insights, tips, and examples in this episode on topics such as: - The most important ABM trends right now - What a successful ABM strategy should include - Practical tips for implementing successful ABM strategies and campaigns - How ABM enhances customer acquisition and drives demand And much more - enjoy 😊 https://lnkd.in/d7qqUVNn
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🎙 Melina Palmer is our podcast guest this week. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy. Tune in to this episode to learn more about how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. https://lnkd.in/d7T9fZJZ
Helping B2B Tech companies grow @ Brightvision, the Growth Agency for B2B Tech and Saas. Podcast host for "Tech Marketing Trends" podcast
Interested to know why people pay $200 for a grilled sandwich? Did you know that humans make an average of 35,000 decisions daily? As a B2B business, do you have a proper understanding of what influences your customers’ decision-making? Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy. Tune in to this episode to learn more about how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders. She also discusses B2B pricing strategies, the importance of distinguishing between quality and value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales. Link to the episode here: https://lnkd.in/dHB7-r-X #pricing #behavioraleconomics
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Every B2B Tech business needs a buyer persona profile to optimize customer understanding and targeting 🎯 Here are 4 tips for leveraging AI tools to create your buyer persona: 1. Collect and analyse customer data faster and more accurately than ever before. There are many AI tools available that can help you with this step - IBM Watson Analytics is an AI-powered tool that helps you analyze and visualize customer data from multiple sources. - Google Analytics is a web analytics service that tracks and reports website traffic and user behavior. - Hootsuite Insights is a social media analytics tool that helps you track social media metrics such as engagement, reach, and sentiment. 2. Group similar customers into segments. Take the pain out of identifying common characteristics of your customers and develop more targeted marketing strategies. - AI-powered tools like Marketo and Salesforce Marketing Cloud can help you group similar customers into segments based on demographics, behavior, and preferences. 3. Identify key characteristics. Using tools like Google Keyword Planner and IBM Watson Personality Insights, you can identify key characteristics of each customer segment 4. Create a visual representation of your buyer persona Popular AI tools that you can use to create visual representations of your buyer persona include HubSpot and Xtensio. You can also use AI image generation tools like MidJourney to create visual representations of your buyer persona. Simply type the main characteristics of your buyer persona into the AI image generation tool and watch the magic happen. Need help to create your B2B Tech business buyer persona? Brightvision can help! https://brightvision.com #B2B #B2BTech #growth #AI
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📝 Creating B2B Tech content that converts require expertise, skill, and knowledge. 💡 Learn more about how Brightvision helped our client create engaging content that reached their target group of decision-makers and yielded great results. https://lnkd.in/dyKhfcMX #B2B #B2BTech #growth #contentmarketing
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🎙 What if there is an entire untapped market where your business could flourish? Tune in to this week's podcast episode and find out from expert Emily Block how to do business in less traditional environments. https://lnkd.in/dAqHBBgi
Helping B2B Tech companies grow @ Brightvision, the Growth Agency for B2B Tech and Saas. Podcast host for "Tech Marketing Trends" podcast
How can businesses make the world a better place and make money at the same time? Is it even possible? In this podcast episode, we'll venture out a bit and talk about how to do business in "tough places"—the lesser-known, more far-off, and challenging environments—with one of the most renowned experts in this topic, Emily Block. She is the author of "Business on the Edge—Finding Profit & Purpose in Tough Places" and an Associate Professor of Strategy, Entrepreneurship, and Management at the Alberta School of Business. Emily uncovers the untapped markets and Tune in to hear about: - Case studies of businesses operating and making a difference in remote, "tough places" - The biggest hold-up preventing companies from expanding into less established economies - Innovative strategies businesses are employing to thrive in these high-risk markets - Metrics businesses in these environments should focus on when measuring success - Opportunities and untapped potential for companies right now And much more! Here is the Spotify link to this week's episode: https://lnkd.in/dxkVap5k
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🇸🇪 Celebrating Sweden’s National Day! 🎉 To our Swedish colleagues and clients, we hope you have a fantastic day!💙💛 #Nationaldagen #Sweden #NationalDay
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